Marketing Advisor

Saskatchewan Research Council; Saskatoon; On-site; CAD 65,000 - 90,000; Full time

Benefits offered by this job

Flexible retirement options

Insured benefits

Professional development opportunities

Generous time off

Robust safety program

Job summary

Saskatchewan Research Council is seeking an External Relations Advisor to provide marketing, communications and stakeholder engagement support across the organization. You will partner with business units to develop and deliver day-to-day marketing initiatives that raise SRC’s brand and awareness.

You will lead integrated campaigns across digital and traditional channels, craft clear messaging for diverse audiences, and support events and government relations while upholding SRC’s standards for

Qualifications

• Diploma or bachelor’s degree in Marketing, Communications, Public Relations, Journalism or a related field.
• 3-5 years of experience planning and executing integrated marketing campaigns across a variety of channels, preferably for a B2B audience.
• Certification or training in areas such as social media, digital marketing, website strategy, Google Analytics or B2B marketing is an asset
• Experience developing communication plans, marketing materials, digital content and multi-channel campaigns
• Experience using digital marketing tools, such as Hootsuite, Canva and MailChimp, is an asset
• Experience or interest working in science, technology, innovation or government environments is an asset

Responsibilities

• Lead SRC’s social media, email marketing and audience engagement programs, developing content and campaigns that build brand awareness and support organizational priorities.
• Develop and execute integrated marketing campaigns that include digital and traditional channels, using analytics and performance metrics to optimize results.
• Support and enhance SRC’s website through content development, optimization, accessibility and analytics-driven improvements.
• Create compelling written and visual content for internal and external marketing and communications that showcases SRC’s brand and voice, often distilling scientific and technical concepts into clear, accessible messaging.
• Collaborate with other team members to create marketing materials, digital content and branded assets that support campaigns, events and stakeholder engagement activities while ensuring consistency with brand and accessibility standards.
• Monitor emerging marketing trends, technologies and best practices and provide recommendations for implementation.
• Assist with other communications activities, as required by the team, including events, media, government relations, news releases, presentations, internal communications and speaking notes

Skills

Social media strategy

Content creation

Project management

Analytics & digital marketing

Stakeholder engagement

Education

Diploma or Bachelor’s degree in Marketing, Communications, PR, Journalism

Tools

Hootsuite

Canva

MailChimp

Job description

With more than 400 employees, $83 million in annual revenue and nearly 80 years of RD&D experience, the Saskatchewan Research Council (SRC) is Canada’s second largest research and technology organization with 1,400 clients in 16 countries around the world. We help clients from across the world solve technology problems, make improvements, seize opportunities, maintain competitiveness, increase productivity, and develop new markets.

Our employees make a difference. We hire people who are passionate about their work because we are passionate about making a positive impact in our province and beyond. We recognize the important value of work-life balance and our employees enjoy generous time off. SRC also offers many other benefits such as flexible retirement and savings options, insured benefits, professional development opportunities, a robust safety program, and an outstanding team environment.

Overview

The External Relations Advisor provides professional marketing, communications and stakeholder engagement support across the organization. This role partners with business units and leaders to understand marketing and communication needs, developing and delivering day-to-day marketing and communications activities that support organizational priorities, strengthen SRC's brand and generate awareness in key sectors and geographies that SRC serves.

Accountabilities

• Lead SRC’s social media, email marketing and audience engagement programs, developing content and campaigns that build brand awareness and support organizational priorities
• Develop and execute integrated marketing campaigns that include digital and traditional channels, using analytics and performance metrics to optimize results and inform future initiatives
• Support and enhance SRC’s website through content development, optimization, accessibility and analytics-driven improvements
• Create compelling written and visual content for internal and external marketing and communications that showcases SRC’s brand and voice, often distilling scientific and technical concepts into clear, accessible messaging
• Collaborate with other team members to create marketing materials, digital content and branded assets that support campaigns, events and stakeholder engagement activities while ensuring consistency with brand and accessibility standards
• Monitor emerging marketing trends, technologies and best practices and provide recommendations for implementation
• Assist with other communications activities, as required by the team, including events, media, government relations, news releases, presentations, internal communications and speaking notes

Qualifications

• Diploma or bachelor’s degree in Marketing, Communications, Public Relations, Journalism or a related field
• 3-5 years of experience planning and executing integrated marketing campaigns across a variety of channels, preferably for a B2B audience
• Certification or training in areas such as social media, digital marketing, website strategy, Google Analytics or B2B marketing is an asset
• Experience developing communication plans, marketing materials, digital content and multi-channel campaigns
• Experience using digital marketing tools, such as Hootsuite, Canva and MailChimp, is an asset
• Experience or interest working in science, technology, innovation or government environments is an asset

Skills

• Exceptional written and verbal communication skills with the ability to communicate complex technical information to diverse audiences
• Strong project management, organizational skills, and relationship-building skills, with the ability to manage multiple priorities in a fast-paced environment
• Creative and analytical problem solver with strong attention to detail and a commitment to continuous improvement and data-driven decision making
• Knowledge of marketing principles, branding, digital communications and content development
• Demonstrated ability to leverage AI-enabled tools to improve communications and marketing effectiveness
• Commitment to professionalism, integrity, and confidentiality

The chosen candidate will also be required to provide an original Criminal Record Check that is satisfactory to SRC prior to the commencement of any employment duties. The Criminal Record Check must have been executed within the preceding 30 days of receipt.

This position is located in Saskatoon, Saskatchewan.

This posting will remain active until filled.