Marketing Advisor

Invest Nova Scotia; Halifax; On-site; CAD 65,000 - 90,000; Full time

Benefits offered by this job

Defined benefit pension plan

Blue Cross health and dental coverage

EFAP (Employee and Family Assistance)

Job summary

Invest Nova Scotia is seeking a Marketing Advisor to drive awareness, engagement, and lead generation for programs and services across the province. You will develop and execute integrated marketing campaigns, optimize performance across channels, and collaborate with partners to grow Nova Scotia's economy.

A bachelor’s degree in marketing, public relations or communications and 3–5 years of experience in a similar role are preferred, with strong writing and project management skills.

Qualifications

• Bachelor's degree in marketing, public relations or communications.
• 3–5 years of experience in a similar role.
• Experience managing integrated digital marketing and lead generation initiatives.
• Hands-on experience with marketing automation and audience segmentation.
• Strong writing and storytelling skills.

Responsibilities

• Promote programs, events, workshops, and trade missions to drive participation.
• Develop and execute integrated marketing campaigns across channels.
• Create newsletters, email campaigns, website content and social media content.
• Measure campaign results and optimize using data-driven insights.
• Collaborate with partners and stakeholders to expand reach and impact across Nova Scotia.

Skills

Integrated marketing

Lead generation

Content creation

Storytelling

Project management

Education

Bachelor's degree in marketing/PR/communications

Tools

HubSpot

Salesforce

Drupal

Adobe Creative Suite

Google Analytics

Microsoft Teams

Job description

Drive growth. Fuel innovation. Shape the future of Nova Scotia.

Invest Nova Scotia empowers businesses of all sizes to leverage our province’s natural advantages and deliver world-class solutions for Canada and global markets. Through our focus on three key areas of economic growth: start-up and venture capital, scale-up and export, and investment attraction, we’re helping Nova Scotia become an economic success story. Together, we turn local potential into lasting prosperity.

As a provincial crown corporation reporting to the Department of Growth and Development, our team is as innovative and energetic as the clients we serve. We are a client and people-centric organization, and we care deeply about the work we do, guided by our values and our passion to help the companies we work with grow and succeed.

Job Opportunity: Marketing Advisor (Permanent)

As a Marketing Advisor, you'll drive awareness, engagement, and lead generation for Invest Nova Scotia's programs, services, and priority sectors. Working closely with teams across the organization, you'll develop and execute integrated marketing campaigns that support business development across the province. Using a blend of strategy, digital marketing expertise, and performance analytics, you'll optimize campaigns across channels, nurture audiences through the marketing funnel, and continually improve results through data-driven decision-making.

What You’ll Do

You'll work closely with colleagues and external partners to promote programs, events, workshops, and trade missions, helping drive participation and build meaningful connections. From planning campaigns to launching them and measuring results, you'll play an active role in bringing marketing initiatives to life. You'll contribute to newsletters, email campaigns, website content, and social media activities that strengthen brand and jurisdictional awareness and generate interest in Invest Nova Scotia's programs and services. You'll bring ideas to life, keep projects on track, and use what you learn from campaign results to make future efforts even better. You'll also work with a great network of partners and stakeholders to help grow our reach and impact across Nova Scotia and beyond.

What We’re Looking For

You hold a bachelor’s degree in marketing, public relations or communications combined with a minimum of three- five years of experience performing in a similar role.

You also bring:

• Experience managing integrated digital marketing and lead generation initiatives across email, social media, content marketing, websites, and marketing automation platforms.
• Hands-on experience with marketing automation, audience segmentation, lead nurturing, customer journey mapping, and campaign optimization using HubSpot or similar platforms.
• Strong knowledge of conversion rate optimization (CRO), landing page best practices, A/B testing, and using data and analytics to measure campaign performance, generate insights, and optimize marketing results across digital channels.
• Proficiency with marketing, CRM and collaboration tools such as HubSpot, Salesforce, Drupal, Microsoft Teams, Adobe Creative Suite, and Google Analytics.
• Strong writing, content creation, and storytelling skills, with the ability to create engaging marketing materials for different audiences.
• Excellent project management and organizational skills, with the ability to balance multiple priorities and meet deadlines.
• A collaborative approach and a passion for creating marketing initiatives that make a meaningful impact.

What We Offer

We offer a people-focused rewards package designed to support your wellbeing and work/life balance. Our defined benefit pension plan, robust Blue Cross health and dental coverage, and Employee and Family Assistance Program (EFAP) provide comprehensive support for you and your family. You’ll also have access to professional development opportunities, mentorship, and the chance to work with innovative, emerging companies in Nova Scotia. All to help you build a fulfilling career while maintaining a balanced life.

Explore more: investnovascotia.ca

We Value Diversity

Invest Nova Scotia is committed to embracing diversity and fostering a workplace that reflects the communities we serve. We welcome applications from Black and African Nova Scotians, Indigenous Peoples, racialized individuals, members of the 2SLGBTQIA+ community, immigrants, veterans, persons living with disabilities, and women. If you identify as part of one of these groups, we encourage you to self-identify in your cover letter or resume.

If you require accommodation at any point during the hiring process, please let us know.

This role is based in Nova Scotia.

Closing Date: September 27, 2026

Competition #: 26-INS-11

We thank all applicants for their interest. Only those selected for an interview will be contacted. Final candidates will undergo pre-employment screening as part of the hiring process.