Marketing Administrator - Calgary, AB

Optiom Inc.; Calgary; Hybrid; CAD 42,000 - 60,000; Full time

Job summary

Optiom Inc. is hiring a Marketing Administrator to own the social presence for Optiom, O2 Insurance Services, and Bamboo Premium Financing.

You will develop strategy, build and manage the content calendar, run paid campaigns, and create a repurposing engine across three audiences under one compliance framework. You will collaborate with sales leadership, compliance, and external partners, serving as the day-to-day contact for social media needs.

Qualifications

• 1–3 years of hands-on social media management experience.
• Direct experience building and managing paid social campaigns.
• Experience with content repurposing and platform-native content.
• Strong written communication skills and ability to write captions.
• Understanding of compliance and sign-off processes for regulated content.
• Familiarity with CPL, CPA, engagement rate and ROAS metrics.

Responsibilities

• Own the social presence for Optiom, O2 Insurance Services, and Bamboo Premium Financing.
• Develop strategy, build content calendar, and manage paid campaigns.
• Create a repurposing engine turning assets into reach, engagement, and pipeline.
• Collaborate with sales, compliance and external partners; act as day-to-day social contact.
• Monitor performance, report metrics, and optimize spend across channels.

Tools

Hootsuite

Sprout Social

Later

Job description

OPTIOM INC.

Marketing Administrator

Multi-Brand Social Ownership · Calgary, AB · Hybrid · Full-Time

Three brands. One content engine. Build the system that drives all of them.

If you are energized by building systems, driven by data, and excited by the challenge of making complex financial products feel compelling and accessible across social media — this is the opportunity you have been looking for.

Optiom is hiring a Marketing Administrator to own the social presence of all three of our brands: Optiom, O2 Insurance Services, and Bamboo Premium Financing. This is not a post-and-schedule role. You will develop the strategy, build and manage the content calendar, run the paid campaigns, and create the repurposing engine that turns every major content asset into reach, engagement, and pipeline across owned and paid channels — for three distinct audiences, with three distinct voices, all under one compliance framework.

You will work alongside sales leadership, compliance, and external creative partners, and you will be the day‑to‑day point of contact for any brand or product team with a social media need. The mandate is wide, the ownership is real, and the results will be visible.

Who You Are

You do not need to have managed three brands simultaneously before. But you will thrive here if you bring the right combination of platform fluency, content instinct, compliance discipline, and professional maturity.

You Bring

• 1–3 years of hands‑on social media management experience — owning a content calendar, publishing schedule, and community response, not just assisting with it.
• Direct experience building and managing paid social campaigns in Meta Ads Manager and/or LinkedIn Campaign Manager, including audience targeting, budget management, and performance reporting.
• A working understanding of content repurposing — you know how to turn a 45‑minute webinar into a week of platform‑native social content.
• Strong written communication skills — your captions are as considered as your performance reports.
• Comfort working in a compliance‑adjacent environment; you understand that regulated content requires sign‑off before publishing, and you plan for it rather than treating it as an obstacle.
• Proficiency with at least one social media management and scheduling platform (Hootsuite, Sprout Social, Later, or equivalent).
• A data‑informed mindset — you know what CPL, CPA, engagement rate, and ROAS mean, and you use them to make decisions about where to put effort and spend.

Bonus Points For

• Experience in fintech, insurance, financial services, or banking — you understand the constraints that come with regulated content, and you see compliance discipline as a professional standard rather than a burden.
• Video editing skills for short‑form social content (CapCut, Adobe Premiere Rush, or equivalent) — the ability to produce a reel without going to production first is a meaningful advantage in this role.
• Demonstrated ability to integrate AI tools into a marketing workflow — for ideation, caption drafting, trend research, or content optimization — while maintaining brand voice and editorial standards.
• Experience coordinating with external agencies, videographers, or freelance creators on content production timelines and brand briefs.
• A portfolio or examples of multi‑brand or multi‑channel social campaigns you have built, managed, and can speak to with data.
• Bilingual in English and French, or English and another language relevant to Optiom's customer markets.

Who We Are

Optiom Inc. is a Managing General Agency (MGA) and a wholly owned subsidiary of Aviva Canada, specializing in specialty vehicle replacement insurance products distributed through a national network of broker and dealer partners. We operate with the entrepreneurial energy of a specialty MGA, backed by the resources and credibility of one of Canada's largest and most trusted insurers.

Optiom uses AI tools to assist with initial screening. All final hiring decisions are made by Optiom's human hiring team.Qualified candidates are invited to apply in confidence. All applications are treated with strict confidentiality — we thank all applicants for their interest; only those selected for further consideration will be contacted.

Optiom Inc. | Driven by Aviva