Marketing Administrator

Pomeroy Lodging; Alberta; On-site; CAD 40,000 - 55,000; Full time

Job summary

A leading company in hospitality seeks a Marketing Administrator to enhance brand engagement. The role involves content creation, managing digital channels, campaign coordination, and maintaining public relations efforts. Ideal candidates are organized, creative, and have a passion for marketing in the hospitality sector. Competitive pay and excellent benefits await.

Benefits

Competitive wages

Health and Wellness benefit plan

Paid on-the-job training

Growth and development opportunities

5 personal days per year

Discounted room rates and food/beverage discounts

Qualifications

• 1-2 years of experience in a marketing or communications role, preferably in hospitality or tourism.
• Familiarity with mar tech tools like GA4, Google Ads, and Meta Business Suite.
• Ability to manage multiple projects and meet deadlines.

Responsibilities

• Assist in developing and managing content for website, blog, and social media.
• Coordinate marketing campaigns, ensuring brand consistency.
• Support influencer outreach and draft press releases.

Skills

Storytelling

Content Creation

Project Management

Education

Bachelor’s Degree in Marketing, Communications, Public Relations

Tools

Adobe Creative Suite

Canva

GA4

Google Ads

Meta Business Suite

Microsoft Office

Job description

We are looking for a Marketing Administrator to join our dynamic team!

If you are passionate about supporting creative marketing initiatives, excel at organizing projects, and have a keen eye for detail and communication—this is the perfect opportunity for you!

Job Description

The Marketing Administrator plays a vital support role in promoting the hotel’s brand, amenities, events, services to drive occupancy and enhance guest engagement. This position assists in the coordination of marketing efforts across digital, print, social platforms, ensures brand consistency, and helps manage campaign execution and administrative tasks. It is ideal for someone organized, creative, and enthusiastic about hospitality marketing.

Key Responsibilities:

Content & Digital Marketing

• Assist in developing and managing content for the hotel's website, blog, and social media channels.
• Create monthly content calendars for social media and email newsletters.
• Assist with basic graphic design using templates (e.g., Canva) for digital and print assets.
• Ensure all marketing materials align with brand standards and tone.

Social Media & Online Presence

• Post regular updates and engaging content across platforms (Instagram, Facebook, etc.).
• Monitor comments, messages, and reviews, responding as needed.
• Track analytics and engagement metrics to guide future strategies.

Campaign Coordination

• Assist with the planning, execution of marketing campaigns and promotions.
• Coordinate with agencies, vendors on advertising, photography, and media buying.
• Maintain records of marketing spend, campaign results, and performance reports.

Public Relations & Partnerships

• Support influencer outreach and media coordination, including press trips and FAMs.
• Draft press releases, media kits, and promotional copy as required.
• Cultivate relationships with local tourism partners and vendors.

Event Marketing

• Assist in promoting hotel events, holiday offers, and seasonal experiences.
• Collaborate with other departments (F&B, Sales) to highlight their offerings.
• Coordinate signage, printed materials, and event photography.

Qualifications

• Bachelor’s Degree in Marketing, Communications, Public Relations, or a related field.
• 1–2 years of experience in a marketing or communications role, preferably in hospitality or tourism.
• Strong storytelling and content creation skills across digital and print platforms.
• Familiarity with mar tech tools such as GA4, email platforms, Google Ads, Meta Business Suite.
• Experience with Adobe Creative Suite, Canva, and Microsoft Office.
• Ability to manage multiple projects, meet deadlines, and adapt in a fast-paced environment.

Amazing Perks:

• Competitive wages and Health and Wellness benefit plan.
• Paid on-the-job training with additional learning opportunities.
• Growth and development opportunities, both personal and professional.
• Personal days: 5 per year after 90 days (about 3 months) of continued full-time employment.
• Marriott Employee Travel program provides you with discounted room rates and food and beverage discounts at any of Marriott’s chain of hotels.
• Pomeroy Stay Travel Program.
• Food and Beverage discounts at the Botanicus Kitchen + Bar.

Working Conditions

This position requires scheduling flexibility, including availability for early mornings, evenings, weekends, and holidays, as business needs dictate. The role involves prolonged periods of sitting or standing and necessitates clear, professional communication in person, by phone, and via email. Duties may occasionally require physical activity such as bending, kneeling, pushing, pulling, navigating stairs and ramps, and lifting light to moderate loads. The role may also involve working in high-noise environments or outdoors in varying weather conditions, as operationally required.

At Westin, we understand each guest is unique; hence, we customize care and attention to create a personalized and distinctive experience. We believe in proactively meeting guest needs and not just reactively. We inspire associates to tap into their intuition to anticipate guest’s every desire. At Westin, we offer our guests countless opportunities to maintain their well-being while restoring a sense of control so that they leave feeling better than when they arrived.

AboutPomeroy Lodging

Pomeroy Lodging is Western Canada’s leader in hospitality and lodging. Driven to meet every need, we own and operate a comprehensive range of hotels and resorts throughout the West. Our investment goes well beyond the walls of our hotels and the land we build on. Pomeroy Lodging is committed to investing heavily in our people, properties, and communities.