Marketing Account Manager, Venues

Explore Edmonton Corporation; Edmonton; Sur place; CAD 70 000 - 110 000; Plein temps

Avantages offerts par ce poste

Health + dental

HSA (Health Care Spending Account)

Mental health support

EDI Flex Days

Statutory Day for Truth & Reconcili-

RRSP matching

Salary review program

Educational assistance

Employee perks and discounts

Résumé du poste

Explore Edmonton is seeking a Marketing Account Manager for the Edmonton Convention Centre to lead integrated B2B and B2C campaigns, strengthen the venue’s brand, and drive revenue growth.

You will collaborate with sales, operations and the Global Marketing team to deliver campaigns across digital, content, branding and events, focusing on lead generation, bookings, client experience and measurable results.

Qualifications

• Post-secondary education in Marketing, Business, Communications or related field.
• 5–7 years of progressive experience in marketing, communications or related discipline.
• Proven ability to develop and execute B2B and B2C marketing strategies, including digital and integrated campaigns.
• Strong understanding of brand management, digital advertising, social media and traditional channels.

Responsabilités

• Develop and implement annual marketing plans aligned with objectives and revenue goals.
• Collaborate with sales and operations to create campaigns that generate leads and boost bookings.
• Lead integrated campaigns covering digital, website, branding, video production, and promotions.
• Partner with venue leadership, clients and event producers to translate business needs into marketing strategies.
• Ensure brand presence across digital platforms and marketing materials.
• Coordinate with internal teams and external agencies for timely, effective marketing solutions.
• Set and monitor KPIs, using data to optimize campaigns and identify growth opportunities.
• Build relationships with industry partners to strengthen brand awareness and opportunities.
• Oversee budgets, expenditures and contribute to forecasting and reporting.

Connaissances

B2B & B2C marketing

Digital marketing

Brand management

Analytics & data

Cross-functional collaboration

Formation

Bachelor's degree in Marketing/Business/Communications

Outils

Google Analytics

Google Ads

Meta Ads Manager

CRM software

CMS / Website management

Description du poste

Connect with us : LinkedIn I Instagram I Facebook I TikTok

Explore Edmonton connects experiences, events, venues, and stories to elevate Edmonton on the national and global stage while creating memories that matter for visitors and residents. Our purpose is simple. We attract visitors by delivering and showcasing Edmonton experiences that contribute to prosperity and quality of life through the visitor economy. Edmonton is a premier event-hosting destination, backed by a dedicated team with the expertise, relationships, and ambition to attract and deliver exceptional events that leave a lasting legacy for our city. Our success is built with collaboration. Working alongside industry partners, sponsors, businesses, attractions, community organizations, and each other, we help make Edmonton a year-round destination.

At Explore Edmonton, our people make the difference. Guided by our values of public stewardship, taking a selfless approach, leading with purpose, making an impact, caring for one another, and upholding safety, we're building an organization where employees can do meaningful work while helping shape the future of our city.

If you are looking for a career where your work creates lasting impact for Edmonton and the people who experience it, we'd love to hear from you.

Our Team: Global Marketing

The Global Marketing team inspires travellers to explore Edmonton through out-of-the-box content, stunning visuals, and compelling stories. As part of our year-round marketing strategy, we work in partnership with industry leaders to promote attractions, festivals, business, sport and culture, and agriculture events, and one of the country’s hottest culinary scenes. We shine a spotlight on Edmonton through digital and social marketing, as well as experiential campaigns, connecting visitors to the best authentic Edmonton experiences. This work contributes to the Explore Edmonton family of brands, including the Edmonton EXPO Centre, Edmonton Convention Centre, KDays, Canadian Finals Rodeo, Farmfair International, Urban Farm, and Explore Edmonton Corporation.

THE OPPORTUNITY

Reporting to the Director, Marketing Accounts, Venues & CIA, the Marketing Account Manager, Edmonton Convention Centre will lead the development and execution of strategic marketing initiatives that strengthen the venue's brand, support business growth and drive revenue. Working collaboratively with the Edmonton Convention Centre's sales and operational teams and Explore Edmonton's Global Marketing team, this role will develop and deliver integrated B2B and B2C marketing strategies that attract events, increase sales conversions, enhance client experiences and drive audience engagement.

As the successful candidate, you will:

• Develop and implement annual marketing plans and strategies aligned with Edmonton Convention Centre's business objectives, sales priorities and revenue goals.
• Collaborate with sales and operational teams to develop B2B and B2C marketing campaigns that generate leads, increase event bookings, drive ticket sales and enhance the client experience.
• Lead the planning and execution of integrated marketing campaigns and projects, including digital advertising, website development, branding, video production and promotional initiatives.
• Act as a key marketing partner to venue leadership, clients, tenants and event producers, translating business needs into effective marketing strategies and initiatives.
• Oversee the Edmonton Convention Centre's brand presence across digital platforms, marketing materials and promotional channels, ensuring consistency and alignment with brand standards.
• Collaborate with internal marketing specialists and external agencies to deliver creative, effective and timely marketing solutions.
• Establish and monitor marketing goals, key performance indicators (KPIs) and campaign performance metrics, using data and insights to evaluate results and identify opportunities for improvement.
• Develop and maintain relationships with industry partners and stakeholders to strengthen brand awareness and support business development opportunities.
• Manage marketing project budgets, monitor expenditures and contribute to financial forecasting and reporting.

What you bring:

• Post-secondary education in Marketing, Business, Communications or a related field.
• A minimum of 5 to 7 years of progressive experience in marketing, communications or a related discipline is preferred.
• Demonstrated experience developing and executing B2B and B2C marketing strategies, including digital marketing, lead generation and integrated campaigns.
• Strong understanding of brand management, digital advertising, social media, content development and traditional marketing channels.
• Experience with marketing platforms and tools, including Google Analytics, Google Ads, Meta Ads Manager, email marketing platforms, website content management systems and CRM software.
• Strong project management and organizational skills, with the ability to manage multiple priorities, meet deadlines and adapt to evolving business needs.
• Excellent interpersonal and communication skills, with the ability to build trusted relationships and collaborate effectively with internal and external stakeholders.
• Strong analytical skills and the ability to interpret marketing performance data, assess opportunities and make informed recommendations.
• Demonstrated ability to translate business objectives into actionable marketing strategies that deliver measurable results.
• Experience managing budgets, tracking expenditures and supporting financial forecasting.
• Strong writing, editing and attention-to-detail skills.
• A collaborative, solutions-focused approach, with the ability to work independently and contribute effectively within a cross-functional team.
• Previous experience in the events, hospitality, tourism or venue management industries is considered an asset.

Why Join Explore Edmonton

At Explore Edmonton, our work helps create exceptional experiences for visitors while enriching the quality of life for residents and contributing to the city's economic prosperity. Guided by our values and driven by collaboration, every role plays a part in shaping Edmonton's visitor economy.

We provide:

• Flexible benefits including health, dental, vision care
• Health Care Spending Account
• Mental Health-On-Demand with access to certified experts for $100/session
• EDI Flex Days to celebrate what is important to you outside of standard statutory holidays
• National Day for Truth and Reconciliation as a statutory holiday
• RRSP matching program
• Recognition and annual salary review programs
• Educational assistance for employees who wish to pursue job-performance enhancing education
• Employee perks and discounts, including (but not limited to) discounted City of Edmonton transit passes, preferred rates at City of Edmonton recreation centres and gyms, discounted tickets for select events, Perkopolis, and more.

Working at Explore Edmonton

We offer a flexible and collaborative work environment where you’ll have the opportunity to make a meaningful impact on Edmonton and its visitor economy. This role may include in-person event attendance with occasional evening and weekend hours.

Explore Edmonton encourages, supports, and celebrates a diverse and inclusive work environment. We strive to create a workplace that reflects the city we promote and where our employees feel safe and supported every day.