Manager, Win50 Operations & Marketing

OEG Sports & Entertainment; Edmonton; On-site; CAD 90,000 - 120,000; Full time

Benefits offered by this job

100% Employer Paid Benefits + RSP  +

Oilers, Oil Kings, and Liveaudience

Healthcare and Lifestyle Spending  AC

On-Site Parking and Transit Allowance

On-Site Gym

Downtown Edmonton office near Rogers

Employee social events

Job summary

OEG Sports & Entertainment in Edmonton seeks a Marketing & Operations Manager to lead raffle marketing campaigns for Win50 and related initiatives. You will own campaign content, coordinate with partners, sponsors, and internal teams to deliver engaging campaigns, content, events, and incentives that drive participation.

You will build the digital advertising plan, optimize email/SMS timing, manage website and mobile UX, and report on performance while seeking continuous improvement in workflows

Qualifications

• Minimum of five years' experience in marketing or product operations.
• Bachelor’s degree in marketing, business, or related discipline.
• Strong conceptual and analytical skills with ability to develop clear strategies and convert them into actions.
• Experience quickly establishing personal credibility and building proactive relationships with partners.
• Entrepreneurial spirit and continuous innovation to achieve results.

Responsibilities

• Build and maintain the 50/50 digital advertising and marketing plan.
• Develop campaign creative strategies, global assets, and other digital ad campaigns.
• Manage the website and mobile user experience.
• Plan monthly sponsor offers with the partnerships team.
• Optimize email and SMS send times based on engagement and sales results.
• Manage tracking and reporting on key performance metrics.
• Coordinate calendars covering content, events, offers, influencers, prizes, and approvals.
• Support prize fulfillment processes and raffle operations.
• Use post‑campaign insights to improve workflows and reduce rework.

Skills

Marketing experience

Analytical skills

Strategic thinking

Relationship building

Team collaboration

Education

Bachelor's degree in marketing, business, or related discipline

Job description

OEG Sports & Entertainment delivers North America's leading sports and entertainment experiences to connect our fans to their passions. Located in the heart of the ICE District, OEG owns the 5-time Stanley Cup Champion Edmonton Oilers, the WHL's three-time Memorial Cup Champion Edmonton Oil Kings, and the AHL's Bakersfield Condors. OEG operates Rogers Place, North America's premier and most technologically advanced sports and entertainment venue. The 18,647 seat, $480 million arena is among the most technologically enabled sports facilities in North America as well as the first LEED Silver-certified NHL Facility in Canada.

Our vision is to be a Global Leader in Sports & Entertainment. Together, we inspire our fans by connecting them to their passions, which is ours as well! We play hard as a team, and with devoted integrity towards our common purpose. We have commitments to innovation and growth, combined with performance excellence that ensures a fair return on investment. We develop our people to be leaders in our industry, and we invest in our communities. Through our world class talent, we strive toWIN. ON and OFF the ICE.

About the Role:

Win50 provides raffle marketing and operational services to the world leading Edmonton Oilers Community Foundation 50/50 as well as other clients. The Manager, Win50 combines hands-on marketing execution with the operational coordination needed to deliver raffle marketing campaigns, content marketing, events, winner activity, prizing, and partner commitments. The position owns the campaign content engine and channel coordination while ensuring raffle administrators, customer representatives, sponsors, beneficiaries, agencies, and internal departments have the information, assets, and approvals, needed for successful execution.

Your Focus in this Role:

• Build and maintain the 50/50 digital advertising and marketing plan.
• Develop exciting and engaging campaign creative strategies, global creative assets, and other digital ad campaigns
• Manage the website and mobile user experience
• In conjunction with our partnerships team, plan monthly sponsor offers that support raffle participation and sell-through.
• Optimize email and SMS send times using engagement and sales results.
• Manage tracking and reporting on key performance metrics
• Collect and organize insights, identify performance patterns, and recommend changes to content, timing, targeting, and promotional approach.
• Support prize fulfillment processes.
• Manage raffle operations requirements with raffle team.
• Maintain clear day-to-day communication, identify risks or missing information early, and resolve or elevate issues that could affect campaign or event delivery.
• Maintain integrated campaign and operational calendars covering content, events, offers, influencers, prizes, devices, approvals, and regulatory milestones.
• Use post-campaign and post-event insights to improve workflows, clarify responsibilities, reduce rework, and strengthen future execution.
• Coordinate customer surveys and research as required for issues management, innovation and overall effectiveness

Who You Are:

• You're a positive person with a customer-centric focus
• You're a self-starter that is excited by autonomy and has a relentless drive to exceed expectations
• You're open-minded and don't mind adjusting on the fly
• You believe in a team-first mentality and you thrive in a collaborative, egoless environment
• You're organized, have a keen eye for detail, and incredible time management skills
• You have a talent for building great working relationships at all levels within an organization

Education, Experience and Skills:

• Minimum of five years' experience in marketing or product operations
• Bachelor's degree in marketing, business, or related discipline
• Strong conceptual and analytical skills combined with an ability to develop clear strategies and convert them into actions
• Experience quickly establishing personal credibility and building strong proactive relationships with a broad range of internal and external partners
• Sound business judgement
• Possess an entrepreneurial spirit and continuously innovates to achieve great results

What's in it for you?

• 100% Employer Paid Benefits + RSP Matching Program
• Oilers, Oil Kings, and Live Entertainment Ticket Options
• Healthcare and Lifestyle Spending Account Options
• On-Site Parking and Transit Allowance
• On-Site Gym
• Beautiful Office Space located Downtown Edmonton within Rogers Place - with easy access to the LRT!
• Social Work Culture + Employee Events

Next Steps:

Thank you for your interest in joining our team! Those moving forward in the process will be contacted by a member of our team.