Market Research Analyst

Inclusionregina; Regina; On-site; CAD 47,000 - 59,000; Full time

Benefits offered by this job

Health Coverage

Remote work 2 days/week

Educational Assistance

Civic Pension Plan

Job summary

City of Regina’s Recreation & Cultural Services seeks a Market Research Analyst to design and measure marketing strategies for leisure and cultural programs. You will collect and analyze data to inform policy and pricing decisions, while collaborating with staff to implement social media and traditional campaigns.

The role reports to the Coordinator, Business Services, offering a hybrid schedule with remote flexibility and strong benefits. The team emphasizes inclusivity and community impact.

Qualifications

• University degree or diploma in Business Administration, Communications, or related field.
• 3–5 years in marketing development, web, and social media marketing.
• Strong written and verbal communication, and teamwork abilities.
• Proficient in data retrieval, analysis, and decision-support tools.

Responsibilities

• Develop and direct traditional and digital marketing products for leisure, culture, and social development programs.
• Manage the Culture, Social Development and Recreation sections of the City of Regina website.
• Develop and implement social media output with Communications team.
• Analyze market data to inform arts, culture, and leisure programming and fees.
• Lead discussions to apply research results to program and service planning.
• Oversee related contractors and suppliers; manage procurement activities.

Skills

Marketing strategy

Data analysis

Social media

Project management

Communication

Interpersonal skills

Education

Business/Communications degree

Tools

CRM software

Microsoft Office

Job description

Select how often (in days) to receive an alert:

Division:City Planning & Community Services

Department:Recreation & Cultural Services

Branch:Community & Recreation Programs

Type of Posting:Internal & External

Employment Type:Permanent

Hourly Salary: $34.04- $42.68(2024 Rates)

Date Posted: August 11, 2026

Closing Date: August 25, 2026

Land Acknowledgement

We are proud to reside on Treaty 4 Territory and the traditional lands of the Cree, Saulteaux, Dakota, Nakota, Lakota, and Métis Nation, honoring and respecting these Nations and ancestors of this territory and grateful to be here. Regina is committed to building trust and creating true partnerships with Indigenous peoples.

Equity, Diversity & Inclusion

The City of Regina is an equal opportunities employer dedicated to fostering a respectful, collaborative, inclusive, and barrier-free workplace, allowing everyone to achieve their full potential. We value diversity as a key to our success and encourage all qualified candidates, including Indigenous peoples, people of colour, 2SLGBTQIAP+ individuals of all genders, people of disabilities, and members of equity-deserving communities, to apply.

The City of Regina is committed to ensure accessible and accommodating processes during the application and selection phases. If you need accommodation at any point during the recruitment process, please inform our Talent teamand we'll collaborate with you to address your requirements.

Position Summary

Join us in shaping the future of Regina's Recreation and Cultural Services department as a Market Research Analyst. In this pivotal role, you'll have the opportunity to delve into the intricate fabric of our community, uncovering insights that inform strategic decisions and enhance the experiences of our residents. Your work will not only contribute to the continued growth and vitality of Regina but also leave a lasting impact on the lives of those who call this city home.

At the City of Regina, we're committed to fostering a culture of inclusivity, collaboration, and innovation. As a valued member of our team, you'll have access to a supportive work environment, professional development opportunities, and the chance to make meaningful connections with colleagues who share your passion for excellence.

We’re looking for a Market Research Analyst in the Recreation & Cultural Services department within the Planning & Community Services division. The role will be responsible for developing, designing, implementing and measuring the City of Regina’s leisure, cultural and community development related marketing. This position will also be required to perform a variety of primary and secondary source data collection and analysis to inform marketing and policy decisions. This position reports to the Coordinator, Business Services.

Key Responsibilities

• Develop or direct the production of traditional and electronic marketing products for the Recreation & Cultural Services department’s leisure, culture and social development programs.
• Manage the Culture, Social Development and Recreation sections of the City of Regina website.
• Develop and implement the Recreation & Cultural Services Department’s social media output with the Communications team.
• Analyze and interpret market and customer data to assist in the development of arts, culture and leisure programming.
• Analyze and interpret market and customer data to assist in the development of program and facility fees.
• Facilitate discussions among Department staff to interpret research results and apply the results for program and service planning and design.
• Oversee the work of related contractors and suppliers.
• Vendor and Procurement Management
• Perform related work as required.

Key Qualifications

• Successful completion of a University degree or diploma in Business Administration, Communications, or a related field.
• Three (3) to five (5) years of experience in developing or directing the creation of traditional, non-traditional, web-based, and social media marketing.
• Expert interpersonal and organizational skills, with a demonstrated ability to work effectively in a team setting.
• Skilled in the usage of Management Software (Customer, Sales, Industry Specific) to retrieve and analyze data to provide information for decision making and evaluation purposes.
• Skilled in Word, Excel, Power Point, Teams, SharePoint.
• Skilled in the management of multiple projects and prioritization of tasks to meet established deadlines.
• Proficient in project management
• Proficient in the use or direction of the use of graphic design programs such as Illustrator, Photo Shop and In Design.
• Proficient in contract management and procurement
• Proficient in the development and direction of corporate Social Media (Facebook,Twitter and Instagram) Proficient in quantitatively and qualitatively measuring the efficacy of traditional, non-traditional, web-based, and social media products.
• Demonstrated ability to effectively express ideas and concepts orally and in writing across diverse audiences and circumstances.

The Good Stuff

• This position has a standard schedule of 8:00 AM to 4:45 PM most days, with the flexibility to work remotely two days per week after a settling-in period. Additionally, some flexibility is required for a couple of weeks a year to accommodate business needs.
• Designated Day Offevery 3rd week.
• Robust Benefits package(no waiting period!)which includes, but is not limited to:
  • Health Coverage(employer paid)
  • Dental Coverage
  • Health Care Spending Account
  • Basic Group Life & Options
  • Long Term Disability
  • Civic Pension Plan with Employer Contributions
• Supported educational programs to enhance employee knowledge and skills through our Educational Assistance Program. Options for Long-term learning programs to provide opportunities for employees to work towards a designation, degree, etc.,
• 50% off admission to City leisure facilities (Swimming, etc.),
• An inclusive and diverse work culture

Working/Other Conditions

• Must have the ability and means to travel within the City of Regina.

Additional Requirements:

• Successful candidates may be required to provide a satisfactory criminal record check per the City of Regina's Criminal Record Check Policy.
• Proof of education is required.
• Additional assessments may be conducted to evaluate competencies, skills, and knowledge.

At City of Regina, we offer competitive compensation, health and wellness benefits, and growth through educational support and in-house courses. If you’re passionate about public service and making a difference,

Note: Only applications submitted via our online application system are accepted