Brand Manager, Vision Care - Canada (18 month contract)

Alcon; Mississauga; On-site; CAD 60,000 - 80,000; Full time

Job summary

Join a forward-thinking company as a Brand Manager, where you will play a pivotal role in shaping marketing strategies for innovative eye care products. In this dynamic position, you will develop and execute marketing plans that drive sales and enhance brand equity. Collaborating with diverse teams, you will lead product launches and create impactful marketing campaigns tailored to various stakeholders. This role offers an exciting opportunity to thrive in a collaborative environment, contributing to a mission that enhances lives through superior vision care solutions. If you are passionate about brand management and eager to make a difference, this is the perfect opportunity for you.

Qualifications

• 2 years of experience in Brand Management or CPG brand management.
• Exceptional project management skills and fluency in English required.

Responsibilities

• Develop and implement marketing strategies to optimize brand potential.
• Lead new product launch activities and collaborate with internal teams.

Skills

Brand Management

Marketing Communication

Project Management

Consumer Packaged Goods (CPG)

Healthcare Marketing

Fluent English

French Language

Education

University Degree in related field

MBA

Job description

At Alcon, we are driven by the meaningful work we do to help people see brilliantly. We innovate boldly, champion progress, and act with speed as the global leader in eye care. Here, you’ll be recognized for your commitment and contributions and see your career like never before. Together, we go above and beyond to make an impact in the lives of our patients and customers.

We foster an inclusive culture and are looking for diverse, talented people to join Alcon. As a Brand Manager supporting the Marketing of Alcon's Vision Care products in Canada, you will be trusted with planning, developing, and implementing clearly defined marketing strategies to optimize the brand potential, maintain brand equity and generate short and long term return on investment for the assigned product portfolio. In this role, a typical day will include:

• Develop executable marketing plans that drive sales, share and profit improvements
• Establish marketing strategies including advertising/promotions, pricing strategy, distribution channel management, product development, tactical plan development and execution
• Ensure channel product positioning and competitive selling strategies
• Working with the National Accounts team, strengthen consumer communications through effective creation and implementation of customer specific marketing campaigns including retailers, optometric buying group customers, consumers and eye care professionals
• Lead new product launch activities or brand extensions
• Work closely with agency partners to develop, evaluate, implement and track advertising/promotions
• Synthesize and share best practices e.g., lessons from other markets on go to market approaches, application of novel launch innovation
• Conduct analysis of specific business issues and evaluate competitive activity, product performance and marketing communications and proactively share findings
• Collaborate with internal and external collaborators to achieve objectives; Collaborators include National Accounts Team, Field Sales, Global Marketing, Regulatory Affairs, Operations, Senior Leadership, external vendors or agencies and key industry opinion leaders

WHAT YOU'LL BRING TO ALCON:

• University Degree in related field required; MBA preferred
• 2 years experience with Brand Management/Marketing Communication OR Consumer Packaged Goods (CPG) brand management
• 2 years experience in healthcare field sales experience is an asset
• Fluent spoken and written English (mandatory); French an asset
• Exceptional project management skills
• Experience with brand management of over the counter (OTC) consumer packaged goods (CPG) strongly preferred; experience marketing to Healthcare professionals and eyecare professionals a plus
• Travel requirement: ability to travel up to 15-20% of time

HOW YOU CAN THRIVE AT ALCON:

• Join Alcon’s mission to provide top-tier, innovative products and solutions to enhance sight & enhance lives.
• Grow your career in a highly collaborative and diverse environment.
• This role is an 18-month contract where you will be trusted with brand management of one of Alcon's core OTC products. You will have opportunity for ongoing networking and collaboration with internal and external stakeholders.