Brand Manager, Vision Care - Canada (18 month contract)

Alcon; Mississauga; On-site; CAD 60,000 - 100,000; Full time

Job summary

An established industry player is seeking a dynamic Brand Manager for a pivotal 18-month contract role. This position focuses on optimizing marketing strategies for Vision Care products, ensuring brand equity, and driving ROI. The ideal candidate will have a strong background in brand management, with experience in consumer packaged goods and healthcare marketing. Join a collaborative and diverse team dedicated to enhancing lives through innovative eye care solutions. This role offers the chance to make a significant impact while growing your career in a supportive environment.

Qualifications

• 2+ years of experience in brand management or marketing communication.
• Fluent in English; French is a plus.

Responsibilities

• Developing marketing plans to drive sales and profit improvements.
• Leading new product launches and brand extensions.

Skills

Brand Management

Marketing Communication

Project Management

Consumer Packaged Goods (CPG)

Healthcare Marketing

Fluency in English

Fluency in French

Education

University Degree in Related Field

MBA

Job description

Brand Manager, Vision Care - Canada (18 month contract)

Join to apply for the Brand Manager, Vision Care - Canada (18 month contract) role at Alcon.

At Alcon, we are driven by the meaningful work we do to help people see brilliantly. We innovate boldly, champion progress, and act with speed as the global leader in eye care. Here, you’ll be recognized for your commitment and contributions and see your career like never before. Together, we go above and beyond to make an impact in the lives of our patients and customers.

We foster an inclusive culture and are looking for diverse, talented people to join Alcon. As a Brand Manager supporting the Marketing of Alcon's Vision Care products in Canada, you will be responsible for planning, developing, and implementing marketing strategies to optimize the brand potential, maintain brand equity, and generate ROI for the product portfolio. Your typical day will include:

• Developing executable marketing plans to drive sales, share, and profit improvements
• Establishing marketing strategies including advertising/promotions, pricing, distribution, product development, and tactical plans
• Ensuring channel product positioning and competitive strategies
• Working with the National Accounts team to strengthen consumer communications through targeted marketing campaigns for retailers, optometric buying groups, consumers, and eye care professionals
• Leading new product launches or brand extensions
• Collaborating with agency partners on advertising and promotional activities
• Synthesizing and sharing best practices from other markets
• Analyzing business issues, competitive activity, product performance, and marketing communications
• Collaborating with internal and external teams including sales, marketing, regulatory, operations, leadership, vendors, and opinion leaders

Qualifications:

• University degree in a related field; MBA preferred
• At least 2 years of experience in brand management, marketing communication, or CPG brand management
• Healthcare field sales experience is an asset
• Fluent in English; French is a plus
• Exceptional project management skills
• Experience with OTC CPG brands and marketing to healthcare/eye care professionals is preferred
• Willingness to travel up to 15-20%

How to thrive at Alcon:

• Join our mission to provide innovative products that enhance sight and lives
• Grow your career in a collaborative, diverse environment
• This 18-month contract offers opportunities for ongoing networking and collaboration with stakeholders

For more info, visit alcon.com.careers. If you are an active employee or contingent worker at Alcon, please apply through the internal career site. We provide accommodations during the recruitment process upon request.