Manager, US Product Marketing

Foresters Financial; Toronto; On-site; CAD 60,000 - 100,000; Full time

Job summary

Join a forward-thinking company as a Manager in US Product Marketing, where your strategic mindset and hands-on marketing expertise will drive sales and engagement in the financial services sector. This role involves leading a diverse team, developing innovative marketing campaigns, and collaborating across departments to achieve business objectives. With a focus on performance measurement and continuous optimization, you will play a key role in shaping the marketing strategies that resonate with clients. If you thrive in a fast-paced environment and are passionate about financial products, this opportunity is perfect for you.

Qualifications

• 5+ years of marketing experience, with 2+ years in a managerial role.
• Experience in financial services or life insurance is preferred.

Responsibilities

• Develop and execute strategic marketing campaigns aligned with KPIs.
• Lead and mentor a diverse marketing team to foster collaboration.

Skills

Leadership

Project Management

Communication

Marketing Strategy

Content Creation

Education

Post-secondary degree in Marketing

Post-secondary degree in Communications

Post-secondary degree in Business

Tools

Salesforce Marketing Cloud

Mailchimp

Sitecore

Adobe Experience Manager

Google Analytics

Power BI

Microsoft Office

Job description

Join to apply for the Manager, US Product Marketing role at Foresters Financial.

4 hours ago Be among the first 25 applicants.

Get AI-powered advice on this job and more exclusive features.

Career Opportunity

Role Title

Manager, US Product Marketing

Purpose of role

Are you a strategic and hands-on marketing professional with a passion for financial products like life insurance? Join Foresters Financial as the Manager, U.S. Product Marketing, supporting our salesforce and driving sales and engagement through innovative marketing strategies and communications. Reporting to the AVP of Product and Distribution Marketing NA, you'll work in a fast-paced environment requiring strong project management and a proactive mindset.

Job Description

Key Responsibilities

Marketing Leadership

• Develop and execute strategic campaigns aligned with departmental KPIs, such as increasing active producers and surpassing application volumes.
• Collaborate across teams to ensure marketing initiatives are aligned with business objectives and integrated across channels.

Content Creation

• Develop content plans that drive engagement and conversions.
• Manage workflows efficiently, ensuring high-quality marketing materials in a fast-paced environment.

Project Management

• Ensure projects are completed on time and within budget.
• Manage resources and ensure compliance with regulations and policies.

Team Management

• Lead and mentor a diverse marketing team.
• Set performance expectations and foster a positive, collaborative culture.

Stakeholder Collaboration

• Build and maintain relationships with stakeholders across departments.
• Ensure clear communication of marketing objectives and initiatives.

Performance Measurement

• Develop metrics to evaluate campaign effectiveness.
• Use analytics to optimize marketing strategies continuously.

Key Qualifications

• Post-secondary degree in Marketing, Communications, Business, or related field.
• 5+ years of marketing experience, with 2+ years in a managerial role.
• Experience in financial services or life insurance is preferred.
• Strong leadership, communication, and project management skills.
• Proficiency in Microsoft Office, email marketing tools (Salesforce Marketing Cloud, Mailchimp), content management systems (Sitecore, Adobe Experience Manager), and analytics tools (Google Analytics, Power BI).

Inclusion and Accessibility

Foresters Financial values diversity and is committed to providing accessible recruitment processes. Contact [e-mail] for support during the hiring process.

Additional Details

• Seniority level: Mid-Senior level
• Employment type: Full-time
• Industries: Financial Services and Insurance