Manager, Sales & Service

UFA; Saskatoon; On-site; CAD 90,000 - 130,000; Full time

Job summary

UFA is seeking a Manager, Sales & Service to lead an outbound sales team and execute a targeted customer plan in Saskatchewan. The role involves achieving sales growth, gross margin, ROIC, and EBITDA targets in collaboration with Area Managers and the Business Development Teams.

This field-based position can be located anywhere in Saskatchewan. The role requires a degree in agriculture, business or commerce and a minimum of 10 years in agricultural sales, with prior sales management and strong

Qualifications

• Degree in agriculture, business or commerce preferred or a combination of education and experience.
• Minimum 10 years proven experience selling products, services and solutions to agricultural producers in Western Canada.
• Previous sales management experience is required.
• Experience within a results-oriented B2B environment.
• Demonstrated aptitude and capability for growing revenues and market share in the agricultural industry.
• Proven sales management and relationship building skills.
• Strong leadership and influencing skills.
• Strong people management and communications skills.

Responsibilities

• Manage the processes for implementing a customer-based business plan in the sales region, including annual plans and forecasting.
• Use CRM to improve customer relationships and grow the business.
• Align strategies with Country Operations Teams and lead the sales team to meet objectives.
• Develop relationships with key stakeholders, suppliers, and industry influencers in UFA.
• Lead the implementation of the customer plan and ensure seamless customer service to farm/ranch customers.
• Achieve sales growth and gross margin targets for the area; drive EBITDA and inventory targets.

Skills

Sales leadership

Sales management

B2B experience

Relationship building

Communication skills

People management

Influencing skills

CRM proficiency

Education

Bachelor's degree in agriculture, business or commerce

Tools

CRM systems

Job description

Department: Sales

Employment Type: Full-Time

Requisition ID: 2069

Date Posted: October 1, 2026

Closing Date: Octoebr 15, 2026 or until filled

Job Summary

Reporting to the Director, Sales and Service, the Manager, Sales & Service is accountable for the management of an outbound sales team and their disciplined execution of sales processes used in the implementation of a targeted customer plan. This Manager will be responsible to achieve the annual set goal for sales growth, Gross Margin, ROIC, and EBITDA in the target area. In full collaboration with the Area Managers country operations and Business Development Teams, the Manager of Sales and Service will manage the sales team (Assistant Sales Managers, Team Leads, and Customer Account Managers) and processes to achieve the expected business growth in their set sales region.

This is a field-based position that can be located anywhere in Saskatchewan.

Responsibilities

• Manage the processes for the implementation of a customer-based business plan in the sales region. This includes developing and implementing an annual customer plan, sales forecasting and tracking, price stewardship and customer service and tactics for the crops and Structures business segments.
• Work with the sales team to utilize the Customer Relationship Management (CRM) system to improve business relationships and grow the business
• Align and support the implementation of strategies and tactics from the? and Country Operations Teams with the sales team.
• Develop and utilize strong relationships with key stakeholders that impact the business and the effectiveness of the sales team. This includes management from key suppliers, industry influencers and within UFA.
• Accountable to lead the implementation of the customer plan and to provide a seamless customer service experience to the targeted farm / ranch customers.
• Accountable to achieve the set business objectives in the sales region, including Sales Growth Target for the Area and Gross Margin Target for the Area.
• Lead the implementation of the Customer Plan for the area. In collaboration with Country Operations Team (Area Managers and Store Managers) the Manager of Sales and Service will be responsible for achieving EBITDA Target for the Area and Inventory Target for the Area.

Qualifications

• Degree in agriculture, business or commerce preferred or a combination of education and experience, with a strong knowledge of agriculture is critical.
• Minimum 10 years proven experience selling products, services and solutions to agricultural producers in Western Canada.
• Previous sales management experience is required.
• Experience within a results-oriented Business to Business (B2B) environment.
• Demonstrated aptitude and capability for growing revenues and market share in the agricultural industry.
• Proven sales management and relationship building skills.
• Strong leadership and influencing skills.
• Strong people management and communications skills.

You and UFA. Let’s Grow Together.

UFA is one of Canada’s largest and most progressive agricultural co-operatives. We’re a multi-billion-dollar organization that offers the products, services, and support our 127,000+ members need to build, grow and succeed. While our roots will always be in agriculture, we’re proud to support the industries and communities that drive Western Canada’s economy. We need your skills, expertise and ideas to help us keep growing.

• A Business with a Purpose - Join a member-owned co-operative with a mission that matters: improving the well-being of our members, helping them feed the world, and enabling investment in local communities.
• Recognized and Rewarded for Your Performance - At UFA, success is shared. You’ll own your work and be recognized for both individual and organizational results.
• Work-Life Success - We prioritize safety, respect your time, and offer flexible options and comprehensive benefits to support your life inside and outside of work.
• We Help Each Other Grow - Our collaborative culture fosters growth through hands-on experience, mentorship, training, educational support, and diverse career paths.

Diversity Equity, and Belonging

At UFA, we care about our employees and what makes them unique. We strive to create an inclusive environment that welcomes employees from diverse backgrounds, where everyone can do their best work. If you require accommodation during the application or selection process, please contact [e-mail].

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We thank all applicants for their interest. Only those selected for an interview will be contacted.