Manager Sales & Commercial Operations (MB & SK)

Southern-Glazer-S-Wine-; Regina; On-site; CAD 80,000 - 100,000; Full time

Job summary

Southern Glazer’s Wine & Spirits invites a Manager Sales & Commercial Operations to lead provincial sales execution and drive growth across MB & SK. You will manage multiple sales managers, nurture high-performance teams, and ensure regulatory alignment within regional markets.

The role requires leadership, strategic planning, and strong analytics to optimize route-to-market and exceed quotas. Based in Regina, SK, it offers a comprehensive benefits package and competitive compensation.

Qualifications

• Bachelor’s degree in Business Administration or related field.
• Five years of experience in financial analysis and consumer goods sales.
• Strong leadership experience managing teams in sales.
• Proficiency in Word and Excel, including advanced functions.
• Excellent communication, organization, and time management skills.

Responsibilities

• Lead the sales execution activities of a diverse sales force across one or more Provinces to meet quotas.
• Manage and coach a team of sales managers to drive commercial performance.
• Stay apprised of beverage industry regulations affecting regional responsibility.
• Design and implement strategic sales plans for key accounts and coordinate distribution.
• Conduct meetings, train and motivate the team to achieve targets and improve product distribution.
• Develop KPIs and report on key commercial, operational, and financial metrics.

Skills

Leadership in sales

Analytical thinking

Communication skills

Project management

Education

Bachelor degree in Business Administration or related field

Tools

Word

Excel (advanced functions)

Job description

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Job Title: Manager Sales & Commercial Operations (MB & SK)

Job ID: 43206

Location: Regina, SK, CA Saskatoon, SK, CA Winnipeg, MB, CA

What You Need To Know

Shape a remarkable future with us. Build a career working for an industry leader that truly invests in their people – and equips them with leading technology, continuous learning, and the ability to bring their best selves to work. As North America's largest total beverage distributor, Southern Glazer’s isn't just one of Forbes’ Top Private Companies; it's a family-owned business with deep roots dating back to 1933.

Southern Glazer’s is proud of its well‑earned positive reputation, continually achieving accolades for our outstanding workplace culture. We take pride in creating a culture where our people are valued, supported, and provided opportunities for growth and belonging.

As a full-time benefits‑eligible employee, you can participate in the Group Flexible Benefits Plan and the Registered Retirement Savings Program (RRSP). The Benefits Plan includes comprehensive medical, dental, vision, disability, and life insurance coverage. We also offer wellness initiatives, parental leave, vacation accrual, paid sick leave, and more.

• comprehensive medical, dental, vision, disability, and life insurance coverage
• wellness initiatives
• parental leave
• vacation accrual
• paid sick leave

By joining Southern Glazer’s, you would be part of a team that values excellence, innovation, and community. This is more than just a job – it's an opportunity to build the future of beverage distribution and grow with a company that truly cares about its people.

Southern Glazer’s offers a competitive compensation package with expected first year total earnings of $80,000 - $100,000 / year plus bonus and auto allowance/reimbursement. This salary range is an average range for this position. In determining a final offer, the company will evaluate a specific candidate's education, skills and experience and will make an offer appropriately.

Preferred candidate located in Winnipeg, MB / Regina, SK / Saskatoon, SK

Overview

Lead the sales execution activities of a diverse sales force covering one or multiple Provinces, achieving individual, team, and organizational quotas through strategic planning and operational oversight.

Primary Responsibilities

• Manage and coach a team of Provincial Sales Managers, Field Sales Managers, Trade Development Managers, Key Account Managers, Territory Managers and Trade Development Coordinators to drive commercial performance and talent development
• Stay apprised of federal and provincial laws affecting the beverage/alcohol industry within regional responsibility
• Foster Senior Level relationships with Liquor boards across regions to execute Trade Development objectives and stay abreast of industry regulations
• Design and implement strategic sales plans for key accounts (Retail & On Trade), establish territories, quotas, and goals, and coordinate sales distribution
• Conduct sales meetings, train, motivate, and develop the team to achieve sales targets and improve product distribution
• Develop KPIs, track and report key commercial, operational, and financial metrics

Additional Primary Responsibilities

• Oversee Regional P&L, annual budget planning and the Latest Estimate (LE) management process
• Collaborate with Trade Development and Supplier Development teams on supplier visits and execute Route-to-Market strategies
• Analyze expenditures and align with budgets to ensure financial objectives are met
• Lead collaborative working relationships with internal teams to develop and validate sales objectives and reports
• Prioritize investments in enabling technologies to enhance sales productivity
• Identify opportunities for process improvement and facilitate functional partnership meetings to optimize forecasting and demand planning
• Perform market visits and manage escalations, guiding brand priorities and best practices
• Perform other duties as assigned

Minimum Qualifications

• Bachelor’s degree in Business Administration or related field and five years of experience in financial analysis and consumer goods sales.
• Minimum 5 years of leadership experience managing teams in sales.
• Comprehensive understanding of beverage/alcohol industry regulations and product knowledge.
• Proficiency in Word and Excel, including advanced functions.
• Strong project management, organization, and time management skills.
• Excellent communication, customer service, and interpersonal skills.

Physical Demands

• Physical demands with activity or condition for a considerable amount of time include sitting and typing/keyboarding using a computer (e.g., keyboard, mouse, and monitor) or adding machine
• Physical demands with activity or condition may include occasional to the rare amount of time include walking, bending, reaching, standing, and stooping
• May require occasional lifting/lowering, pushing, carrying, or pulling up to 20lbs

EEO Statement

Southern Glazer's Wine and Spirits, an Aff…

If you have any questions or concerns about whether this posting complies/adheres with local pay transparency requirements, please contact the SGWS talent acquisition team at [e-mail]