Sales Manager - SGWS Legacy (British Columbia)

Southern-Glazer-S-Wine-; Burnaby; On-site; CAD 90,000 - 120,000; Full time

Job summary

Southern Glazer's Wine and Spirits (SGWS) is seeking a Sales Manager for the BC region to oversee the SGWS Legacy brands and drive regional sales strategies. You will lead a team of area managers and reps, design long- and short-term sales plans, and coordinate distribution across a large territory.

The role focuses on achieving company goals through effective team leadership, strategic planning, and strong relationships with key accounts and suppliers.

Qualifications

• Bachelor’s degree plus five years of experience or an equivalent combination of education and experience.
• Three years of demonstrated management experience.

Responsibilities

• Manage a team of area managers or sales reps; define expectations, monitor progress and counsel if needed.
• Develop and implement strategic sales plans to achieve company goals.
• Direct sales development activity and coordinate sales distribution by establishing territories, quotas, and goals.
• Conduct sales meetings, product presentations, train, develop, and motivate the team.
• Call on key accounts in designated territory and work with sales management on overall strategies.
• Collaborate with key accounts to improve product distribution within set accounts.
• Align with supplier reps to understand brands, sales goals, and support market share growth.

Skills

Team leadership

Strategic sales planning

Client relationship management

Education

Bachelor’s degree

Job description

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Job Title: Sales Manager - SGWS Legacy (British Columbia)

Job ID: 43018

Location: Burnaby, British Columbia, CA, BC V5J 5G4

What You Need To Know

Shape a remarkable future with us. Build a career working for an industry leader that truly invests in their people – and equips them with leading technology, continuous learning, and the ability to bring their best selves to work. As North America's largest total beverage distributor, Southern Glazer’s isn't just one of Forbes’ Top Private Companies; it's a family-owned business with deep roots dating back to 1933.

Southern Glazer’s is proud of its well‑earned positive reputation, continually achieving accolades for our outstanding workplace culture. We take pride in creating a culture where our people are valued, supported, and provided opportunities for growth and belonging.

As a full-time benefits-eligible employee, you can participate in the Group Flexible Benefits Plan and the Registered Retirement Savings Program (RRSP). The Benefits Plan includes comprehensive medical, dental, vision, disability, and life insurance coverage. We also offer wellness initiatives, parental leave, vacation accrual, paid sick leave, and more.

By joining Southern Glazer’s, you would be part of a team that values excellence, innovation, and community. This is more than just a job – it's an opportunity to build the future of beverage distribution and grow with a company that truly cares about its people.

Overview

The Sales Manager will be responsible for managing regional execution of our Campari group of brands referred to as our SGWS Legacy division (Aperol, Campari, Espolon, Appleton Estate, Grand Marnier, Courvoisier, Forty Creek, etc.). Manage all aspects of sales activities for a sales force covering a large territory, district, or region. Designs and executes long and short term sales and marketing strategies.

Primary Responsibilities

• Manage a team of area managers or sales reps; defines expectations monitors progress and counsels if expectations are not met
• Develop and implement strategic sales plans to achieve company goals and initiatives
• Direct sales development activity and coordinate sales distribution by establishing sales territories, quotas, and goals
• Conduct sales meetings, product presentations, train, develop, and motivate the team to foster the success of the overall sales team
• Call on key accounts in designated territory/region and work with sales management to develop overall sales strategies
• Collaborate with key accounts in a geographic region to improve the distribution of products within set accounts
• Align with supplier representatives to understand their brands, sales goals/projections, and support in securing additional market share through the team's effective selling approach

Additional Primary Responsibilities

• Meet with key clients, assisting sale consultants with maintaining relationships and negotiating and closing deals
• Analyze and control expenditures of division to conform to budgetary requirements
• Prepare periodic sales reports showing sales volume, potential sales, and areas of proposed client base expansion
• Perform other job-related duties as assigned

Minimum Qualifications

• Bachelor’s degree plus five years of experience; or an equivalent combination of education and experience
• Three years of demonstrated management experience

Physical Demands

• Physical demands with activity or condition for a considerable amount of time include sitting and typing/keyboarding using a computer (e.g., keyboard, mouse, and monitor) or mobile device
• Physical demands with activity or condition may occasionally include walking, bending, reaching, standing, and stooping
• May require occasional lifting/lowering, pushing, carrying, or pulling up to 20lbs

EEO Statement

Southern Glazer's Wine and Spirits, an Affritive Action/EEO employer, prohibits discrimination and harassment of any type and provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training. SGWS complies with all federal, state and local laws concerning consideration of a qualified applicant's arrest and/or criminal conviction records. Southern Glazer's Wine and Spirits provides competitive compensation based on estimated performance level consistent with the past relevant experience, knowledge, skills, abilities and education of employees. Unless otherwise expressly stated, any pay ranges posted here are estimates from outside of Southern Glazer's Wine and Spirits and do not reflect Southern Glazer's pay bands or ranges.

If you have any questions or concerns about whether this posting complies/adheres with local pay transparency requirements, please contact the SGWS talent acquisition team at [e-mail]