Manager, Retail Performance

Volkswagen Group; Ajax; Hybrid; CAD 123,000 - 133,000; Full time

Benefits offered by this job

Health Insurance Coverage

Health Spending Account

Retirement Plans & Savings

Bonus & Merit Program

Vehicle Leasing and Purchase Programs

Wellness Programs

Tuition Reimbursement

Personal Days

Volunteer Days

Job summary

Volkswagen Group Canada Inc. in Canada is seeking a Manager, Retail Performance to lead the Audi Canada dealer network strategy and performance.

You will drive network planning, profitability initiatives, governance, and cross-functional collaboration with AUDI AG to optimize market coverage and dealer value. The role requires 7–10 years in automotive project work, strategic planning, and team leadership, with strong MS Office skills and executive communication abilities.

Qualifications

• Bachelor's Degree - Major in Business, Commerce, Project Management and/or related discipline.
• 7-10 years of relevant experience
• Experience in project work and strategic planning within automotive industry
• Understanding Dealer operations and profit levers
• Team leadership
• Strategic planning and development

Responsibilities

• Leads strategy for dealer network planning, capacity requirements and business planning.
• Consults with dealers and internal team on strategic profit initiatives with the objective of industry-best profitability.
• Represents business management and network planning for Audi Canada with AUDI AG for market coverage and strategy.
• Leads cross-functional team within Audi Canada on business performance and network planning.
• Manages dealer governance/contractual framework development and upkeep in line with future-oriented business.
• Develops market coverage and capacity plans and action plans for performance improvement.

Skills

Strategic planning

Team leadership

Negotiation skills

Problem solving

Analytical skills

Communication skills

Organizational skills

Presentation skills

Education

Bachelor's Degree - Business, Commerce, Project Management or related discipline

Tools

MS Office (Excel, Word, PowerPoint)

Job description

It’s more than just a career; it’s a passion. While we love our vehicles, we recognize that it’s the people behind them who truly make them exceptional. We cherish our open and speak‑up culture, embrace our commitment to social responsibility, celebrate diversity, innovate boldly, take pride in what we do, and thrive together as a team. At Volkswagen Group Canada, Inc. we value initiative, creativity, teamwork, and high performance within a dynamic and engaging environment. Our shared goal across all departments and brands is to uphold superior standards and provide a consistent, outstanding brand experience.

Why Join Us

• Competitive compensation and comprehensive benefits
• Opportunities for growth and development
• A flexible, collaborative work culture
• The chance to work with innovative Volkswagen and Audi vehicles

Position Overview

The Manager, Retail Performance is responsible for the overall composition and performance of the Audi Canada Dealer Network. Specifically, this role leads the management of dealer performance strategy through network planning, consulting, partner selection, internal governance and dealer standards management.

Key Responsibilities

• Leads strategy for overall dealer network planning, capacity requirements and business planning.
• Consults with dealers and internal team on strategic profit initiativeswith the objective of industry-best profitability.
• Supports values of strong, competitive and modern business culture within the team and greater organization.
• Represents business management and network planning for Audi Canada and is the key liaison with AUDI AG for business management, market coverage, business models, risk management, bonus and margin systems, market reporting and corporate architecture.
• Leads immediate team member and cross functional team within Audi Canada on business performance and network planning.
• Manages buy/sell and partner selection for current and future Audi Dealership investors.
• Primary legal management liaison for department and brand for all contractual framework and adherence thereto.
• Management of Brand & Admin budgets and process leader with finance and purchasing, - Develops strategy for creation, implementation and administration for Bonus & Margin systems with objective of driving results for core strategic elements.
• Lead annual market coverage assessments to develop strategy for ideal network plan.
• Leads quarterly network assessment for operational and financial performance including recommended actions for remediation.
• Ongoing risk assessment management for dealer working capital and solvency requirements.
• Leadership and management of dealer recognition and performance management programs.
• Manage Dealer governance/contractual framework development, administration and upkeep in line with future‑oriented business.
• Secure resources to assess retail market coverage and reporting. Ongoing assessment of tools and needs in support of network planning.
• Create cost‑efficient vendor structure to enable Dealers to maximize their return on investment during implementation of financial performance consulting.
• Sourcing and management of partners for Business Management, Risk Assessment, Market Analysis, Audits, Financial Reporting,
• Implements market coverage and capacity plans.
• Supports development of detailed dealer‑level action plans for performance improvement.
• Develops & enhances required sales & service formats for image and customer retail experience, working closely with the training and retail strategy teams.

Dealer Advisory Council Management

• Organize and manage all aspects of the Dealer Advisory Council, including preparing and distributing meeting agendas and materials.
• Develop and deliver presentations on dealership performance, key initiatives, and program updates for council meetings.
• Schedule and coordinate meetings with council members, ensuring logistical needs are met.
• Document, maintain, and publish meeting minutes and follow‑up actions, ensuring transparency and accountability within the council and across relevant stakeholders.
• Regular meetings with Dealer Advisory Council representative.

Qualifications

Formal Education

Bachelor's Degree - Major in Business, Commerce, Project Management and/or related discipline.

Experience

• 7-10 years of relevant experience
• Experience in project work and strategic planning within automotive industry
• Understanding Dealer operations and profit levers
• Team leadership
• Strategic planning and development

Specialised Skills, Knowledge, Or Certifications

• Expert understanding of MS Office (Excel, Word, PowerPoint).
• Communication skills – Written, oral and presentation to document, articulate, and convey functions and processes.
• Analytical skills
• Excellent organizational skills
• Strong business acumen – understanding of large, complex organizations and ability to interact with all levels of an organization.
• Works well under daily and monthly deadlines.
• Conceptual thinking – creative and strategic thinking for new business model / projects.
• Integration – joining people, processes or systems.
• Negotiation skills, problem solving and resource management.

Work Flexibility

• Availability for occasional travel (up to 35%), mostly within Canada, as per business requirements.
• Regular overtime, off site meetings, travel necessitating occasional long days. Occasional additional hours required for reporting requirements.

Salary range is dependent on factors such as industry‑based experience, skills, training, credentials, and other qualifications. The salary range for this role is $123,000-$133,000, actual pay may vary based on experience, education, and internal compensation practices.

This position is open due to an existing vacancy within our organization.

Why You’ll Love Working Here

• Health Insurance Coverage: We offer comprehensive health, dental, and vision insurance, including a flexible plan to ensure employees and their families have access to quality healthcare tailored to their needs.
• Health Spending Account: Extra support for your wellness needs.
• Retirement Plans & Savings: We offer a competitive defined contribution retirement plan and a generous savings match to help employees prepare for their future.
• Compensation: We recognize individual contributions and share company success through our Bonus & Merit Program, fostering a pay‑for‑performance culture.
• Vehicle Leasing and Purchase Programs: Employees and eligible family members can lease up to four vehicles annually at discounted rates, providing convenience and cost savings.
• Work Environment: Our facility inspires creativity and productivity, fostering an empowering hybrid work environment (where applicable) allowing employees can perform at their best.
• Personal Days: We value work‑life balance and offer personal days for your discretion, whether for personal reasons, recharging, or celebrating important holidays or events.
• Volunteer Days: These days allow employees to support meaningful charities aligned with our values and social responsibility.
• Company Designated Holidays: We recognize the importance of celebrating the holiday season with our team. Therefore, we reserve specific company holidays in December to ensure employees can enjoy the festivities.
• Wellness Programs: We prioritize our employees’ holistic well‑being through initiatives like discounted gym memberships and mental health resources to support physical, mental, and emotional health.
• Tuition Reimbursement: Part of our commitment to employee growth, this benefit covers approved course expenses to support ongoing education and long‑term career development.

Please note that we appreciate the interest of all candidates, however only those under consideration will be contacted. Volkswagen Group Canada uses AI tools integrated with our applicant tracking system to screen applications for validity and completeness.

Volkswagen Group Canada Inc. is committed to diversity and inclusion in the workplace. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, family status, gender identity, gender expression, national origin, age, disability or any other characteristic protected by federal, provincial, or local laws.

Volkswagen Group Canada Inc. is committed to accessibility and inclusive hiring under. We welcome and support applicants with disabilities through every stage of the recruitment process. If you require an accommodation at any point—such as for an interview, assessment, or application—please notify your recruiter or email us in advance at [e-mail]. We’ll work with you to arrange reasonable accommodation to meet your needs.