Manager, Reporting and Insights (Corporate Communications)

White Spot; Canada; On-site; CAD 76,000 - 116,000; Full time

Job summary

A leading company in financial services is looking for a key team member in their Corporate and Public Affairs department. The role involves advancing communication capabilities through media monitoring, creating actionable insights, and enhancing brand storytelling. Ideal candidates will have significant experience in corporate communications and be adept with analytical tools. This opportunity not only offers a competitive salary but also a comprehensive rewards package and ample growth opportunities.

Benefits

Health and well-being benefits

Career development opportunities

Paid time off

Qualifications

• 5+ years of experience in corporate communications, marketing, or comparable field.
• Strong understanding of media and finance landscape.
• Proficiency in media monitoring and analytics tools.

Responsibilities

• Create integrated reports and dashboards for Public Relations initiatives.
• Develop and standardize guidelines for capturing and reporting outcomes.
• Measure corporate messaging impact using qualitative and quantitative insights.

Skills

Media Monitoring

Analytics

Data-Driven Storytelling

Competitive Analysis

SEO

Social Media Analytics

Education

Undergraduate degree in communications, public relations, marketing

Tools

Meltwater

Factiva

Cision

Adobe Analytics

Google Analytics

Job description

Work Location:
Toronto, Ontario, Canada

Hours:
37.5

Line of Business:
Communications

Pay Details:
$76,800 - $115,200 CAD

TD is committed to providing fair and equitable compensation opportunities to all colleagues. Growth opportunities and skill development are defining features of the colleague experience at TD. Our compensation policies and practices have been designed to allow colleagues to progress through the salary range over time as they progress in their role. The base pay actually offered may vary based upon the candidate's skills and experience, job-related knowledge, geographic location, and other specific business and organizational needs.

As a candidate, you are encouraged to ask compensation related questions and have an open dialogue with your recruiter who can provide you more specific details for this role.

Job Description:

Team Overview

The Corporate and Public Affairs (CAPA) department aims to inspire and connect our customers, communities and colleagues through communications, conversations and advocacy that enrich lives, deliver business outcomes, and enhance our brand. We deliver best-in-class external and internal communications to help differentiate TD in the market and elevate our brand.

Role Overview

The successful candidate will play a key role in CAPA's Communications Technology team, they will be responsible for advancing our capabilities in media monitoring, developing earned media reporting and dashboards, and delivering actionable insights that strengthen our understanding of media coverage. They will play an instrumental role in enhancing analytics across our web and social media channels to support external and internal communications that differentiate our brand and tell our story.

The successful candidate will:

• Create integrated reports and dashboards that track performance across earned, owned and paid channels, providing a unified view of Public Relations initiatives.
• Build and maintain real-time dashboards to monitor emerging media narratives, sentiment and key topics, supporting proactive media response.
• Measure the corporate messaging impact among key audiences, using qualitative and quantitative insights.
• Provide regular, ad hoc and roll-up reporting on performance analytics across web, earned media and social media channels.
• Develop and standardize guidelines, processes, and templates for capturing and reporting campaign outcomes across the department, ensuring consistency in both metrics tracked and measurement methods.
• Design and implement self-serve reporting tools and automated processes including interactive dashboards for web analytics and earned media monitoring.
• Establish and measure against department Key Performance Indicators (KPIs) to assess overall communications performance.
• Foster a culture of data-driven decision making through learning opportunities, implementing governance where applicable.

What you bring to the role:

• 5+ years of experience in corporate communications, marketing, agency environment, or comparable communications experience.
• Undergraduate degree in communications, public relations, marketing or relevant professional certifications, designations, or equivalent required.
• Strong understanding of the media and finance landscape, with the ability to track and analyze trends across earned, owned and social channels.
• Proficiency in media monitoring and analytics tools such as Meltwater, Factiva, Cision, Adobe Analytics, Google Analytics, or similar.
• Experience in developing and implementing measurement frameworks to assess the effectiveness of campaigns and strategies.
• Ability to conduct competitive analysis and industry benchmarking to inform media strategies.
• A strong communicator with the ability to deliver data-driven storytelling and visualizations that identify trends and offer insights.
• Proven self-starter with a track record of independently standing up new programs, processes, or measurement frameworks.
• Deep understanding of digital channels, including branded blog content and social media, with a pulse on online conversations and trends.
• Familiarity with SEO, SEM and social media analytics.

Who We Are:

TD is one of the world's leading global financial institutions and is the fifth largest bank in North America by branches/stores. Every day, we deliver legendary customer experiences to over 27 million households and businesses in Canada, the United States and around the world. More than 95,000 TD colleagues bring their skills, talent, and creativity to the Bank, those we serve, and the economies we support. We are guided by our vision to Be the Better Bank and our purpose to enrich the lives of our customers, communities and colleagues.

TD is deeply committed to being a leader in customer experience, that is why we believe that all colleagues, no matter where they work, are customer facing. As we build our business and deliver on our strategy, we are innovating to enhance the customer experience and build capabilities to shape the future of banking. Whether you've got years of banking experience or are just starting your career in financial services, we can help you realize your potential. Through regular leadership and development conversations to mentorship and training programs, we're here to support you towards your goals. As an organization, we keep growing - and so will you.

Our Total Rewards Package
Our Total Rewards package reflects the investments we make in our colleagues to help them and their families achieve their financial, physical, and mental well-being goals. Total Rewards at TD includes a base salary, variable compensation, and several other key plans such as health and well-being benefits, savings and retirement programs, paid time off, banking benefits and discounts, career development, and reward and recognition programs. Learn more

Additional Information:
We're delighted that you're considering building a career with TD. Through regular development conversations, training programs, and a competitive benefits plan, we're committed to providing the support our colleagues need to thrive both at work and at home.

Please be advised that this job opportunity is subject to provincial regulation for employment purposes. It is imperative to acknowledge that each province or territory within the jurisdiction of Canada may have its own set of regulations, requirements.

Colleague Development
If you're interested in a specific career path or are looking to build certain skills, we want to help you succeed. You'll have regular career, development, and performance conversations with your manager, as well as access to an online learning platform and a variety of mentoring programs to help you unlock future opportunities. Whether you have a passion for helping customers and want to expand your experience, or you want to coach and inspire your colleagues, there are many different career paths within our organization at TD - and we're committed to helping you identify opportunities that support your goals.

Training & Onboarding
We will provide training and onboarding sessions to ensure that you've got everything you need to succeed in your new role.

Interview Process
We'll reach out to candidates of interest to schedule an interview. We do our best to communicate outcomes to all applicants by email or phone call.

Accommodation
Your accessibility is important to us. Please let us know if you'd like accommodations (including accessible meeting rooms, captioning for virtual interviews, etc.) to help us remove barriers so that you can participate throughout the interview process.

We look forward to hearing from you!

Language Requirement (Quebec only):
Sans Objet