Manager, Regional Marketing

dentalcorp; Toronto; Hybrid; CAD 85,000 - 100,000; Full time

Job summary

Dentalcorp, Canada's largest dental network, seeks a Manager, Regional Marketing to drive growth across an assigned portfolio by partnering with Operations teams and practice leaders.

You will analyze patient behavior, market trends, and performance data to develop practical growth plans, manage budgets, and lead marketing initiatives for mergers, relocations, and new builds, with four days on-site and one remote day weekly.

Qualifications

• Post-secondary education or equivalent practical experience.
• 5–7 years of progressive B2C marketing experience required.
• Healthcare, multi-location retail, franchise, or service-based experience is a plus.
• Consulting or advisory experience is an asset.
• Strong analytical and data-interpretation capabilities.
• Proven project management with multiple priorities and budgets.

Responsibilities

• Manage and optimize a regional portfolio of practices to achieve growth objectives.
• Act as an internal consultant, providing growth strategy recommendations to Operations leaders.
• Develop and implement practice-level marketing plans aligned with local opportunities.
• Identify growth opportunities through analysis of patient behaviour and market data.
• Support annual practice-level marketing budget planning and playbook development.
• Monitor spend and evaluate marketing effectiveness to maximize ROI.
• Lead marketing initiatives for mergers, relocations, and new builds.

Skills

Analytical skills

Project management

Communication

Storytelling

Stakeholder influence

Independent work

Education

Post-secondary education in Business/Marketing/Communications or equivalent

Job description

The Opportunity

As a Manager, Regional Marketing, you will drive growth across an assigned portfolio of dental practices by partnering with Operations teams and practice leaders to identify opportunities, improve performance, and maximize marketing effectiveness.

Serving as the primary marketing partner for your region, you will combine business insight, market intelligence, and performance data to develop practical growth strategies that support patient acquisition, retention, and overall practice success.

This is an opportunity to make a direct impact on business performance within a growing, data-driven organization where cross-functional collaboration and local market expertise are critical to success.

Who You Are

• Strategically minded and results oriented
• Data-driven with strong analytical and problem-solving skills
• An effective communicator who can influence internal and external stakeholders
• Highly organized and comfortable managing multiple priorities
• Collaborative, adaptable, and accountable
• Passionate about delivering exceptional patient and business outcomes

In This Role, You Will

• Manage and optimize a regional portfolio of practices to achieve growth objectives.
• Act as an internal consultant, providing expertise and recommendations on practice growth strategies to Operations leaders and practice teams.
• Develop and implement practice-level marketing plans aligned with business priorities and local market opportunities.
• Identify growth opportunities through analysis of patient behaviour, market trends, competitive activity, and performance data.
• Support annual practice-level marketing budget planning and playbook development.
• Monitor marketing spend across assigned portfolios and evaluate marketing effectiveness to maximize return on investment.
• Lead marketing initiatives related to practice mergers, acquisitions, relocations, and new practice builds.
• Partner effectively with Operations, Finance, Compliance, Real Estate, Talent, and other Support Centre teams.

What You’ll Bring

• Post-secondary education in Business, Marketing, Communications, or a related discipline, or equivalent practical experience.
• Minimum 5–7 years of progressive B2C marketing experience is required.
• Experience in healthcare, multi-location retail, franchise, or service-based organizations is considered an asset.
• Consulting or advisory experience is an asset.
• Strong analytical skills with the ability to interpret data and translate insights into business recommendations.
• Demonstrated project management experience managing multiple priorities, budgets, stakeholders, and deadlines.
• Excellent communication, presentation, and storytelling skills.
• Proven ability to build strong relationships and influence decision-making across diverse stakeholder groups.
• Self-motivated with the ability to work independently in a fast-paced environment.

About Dentalcorp

Dentalcorp is Canada’s largest and fastest growing network of dental practices, committed to advancing the overall well-being of Canadians by delivering the best clinical outcomes and unforgettable experiences. Dentalcorp acquires leading dental practices, uniting its network in a common goal: to be Canada’s most trusted healthcare network. Leveraging its industry-leading technology, know-how and scale, Dentalcorp offers professionals the unique opportunity to retain their clinical autonomy while unlocking their potential for future growth.

The salary range for this position is $85,000 CAD to $100,000 CAD annually (plus a bonus of up to 15% and competitive total rewards and benefits package). Offers within this range are determined based on relevant experience, skills, and qualifications, as well as internal equity considerations. This role is 4 days on-site Monday to Thursday with Friday’s work from home.

This job posting is for an existingvacancy.

Candidates must be legally eligible to work in Canada. At Dentalcorp, we recognize that inclusivity and diversity strengthen our culture and make us better. We are committed to ensuring that the talent we hire is reflective of the diverse communities and patients we serve. To ensure equal opportunity for all candidates, we strongly encourage applicants requiring an accommodation to let their recruiter know during the recruitment/selection process. We appreciate all applicants for taking the time to apply, however, only those selected for an interview will be contacted