Manager, Promotional Events & Fan Experience

Ottawa Senators; Ottawa; On-site; CAD 70,000 - 107,000; Full time

Benefits offered by this job

Staff tickets to games and events

Partnership discounts (e.g., Goodlife)

Free on-site parking

Health & retirement programs; tuition/

Job summary

Ottawa Senators, a National Hockey League club, seeks a Manager of Promotional Events & Fan Experience to craft memorable fan moments at games and regional events. The role requires attendance at game days and events beyond standard hours and will manage both full‑time and part‑time staff.

You will lead event planning, promotions, and vendor partnerships, shaping game themes, giveaways, and marketing programs while collaborating with multiple departments to grow the Senators' fan base in Ottawa

Qualifications

• University or college sports marketing graduate or related field.
• Minimum 5-7 years’ experience in a similar marketing and/or event position or equivalent education and experience.
• Excellent time management skills with ability to work under pressure and meet tight deadlines.
• Ability to remain flexible and adaptable in a fast-paced environment.
• Strong communication and collaboration skills, maintaining a team mentality.
• Excellent attention to detail.
• Bilingual (English & French) is a strong asset.

Responsibilities

• Develop and execute calendar of event and marketing programs.
• Lead all major on-site fan activations outside of game nights, and on game nights where appropriate.
• Develop workback schedules, identifying key milestones and dates within projects.
• Build RASCIs and communications for internal distribution, ensuring key stakeholders are aware of upcoming events and key dates.
• Be a team player, willing to help where required.
• Manage and develop full and part time staff, including development of CSR events, hiring Street Team Ambassadors and Street team activation tracking.
• Lead and execute bar bus program.
• Lead development of unique game themes to entertain a variety of fans.
• Source and secure unique giveaway and promotional inventory.
• Perform due diligence research in securing best rates from all vendors.
• Develop event information collateral for internal distribution.
• Manage promotional inventory for department, including fulfillment, purchase orders, and invoicing.
• Manage and work within budget and production timelines as required.
• Submit creative requests with appropriate specs and information to creative department within appropriate timelines.
• Support on unique/net new marketing initiatives aimed at growing Ottawa Senators fan base.

Skills

Event planning

Team leadership

Budget management

Vendor negotiation

Communication

Bilingual (English & French)

Education

Sports marketing degree or related field

Job description

The Opportunity

The Manager, Promotional Events & Fan Experience, is a unique role focused on developing memorable fan experiences at Ottawa Senators games and events in the Ottawa region. Responsibilities include planning, supporting and executing game themes, specialty events, marketing programs and giveaways.

The successful candidate will have a can‑do attitude, with a passion to create meaningful moments for fans of the Ottawa Senators and guests at Canadian Tire Centre. This role requires attendance at certain game days and events outside standard business hours.

Number of vacancies: 1. This is a replacement role.

Key Responsibilities

Event Planning

• Develop and execute calendar of event and marketing programs
• Lead all major on-site fan activations outside of game nights, and on game nights where appropriate
• Develop workback schedules, identifying key milestones and dates within projects
• Build RASCIs and communications for internal distribution, ensuring key stakeholders are aware of upcoming events and key dates

• Be a team player, willing to help where required
• Manage and develop full and part time staff, including but not limited to, development of CSR events, hiring Street Team Ambassadors and Street team activation tracking
• Lead and execute bar bus program

Promotions Planning

• Lead development of unique game themes to entertain a variety of fans
• Source and secure unique giveaway and promotional inventory
• Perform due diligence research in securing best rates from all vendors
• Develop event information collateral for internal distribution
• Manage promotional inventory for department, including fulfillment, purchase orders, and invoicing
• Manage and work within budget and production timelines as required
• Submit creative requests with appropriate specs and information to creative department within appropriate timelines
• Support on unique/net new marketing initiatives aimed at growing Ottawa Senators fan base

Qualifications (what we look for)

• University or college sports marketing graduate, or related field, game day experience considered an asset
• Minimum 5-7 years’ experience in a similar marketing and/or event position or equivalent education and experience
• Excellent time management skills with ability to work under pressure and meet tight deadlines
• Ability to remain flexible and adaptable in a fast-paced environment
• Strong communication and collaboration skills, maintaining a team mentality
• Excellent attention to detail
• Passionate about the sports and/or entertainment industry
• Bilingual (English & French) is a strong asset

Who We Are

The Ottawa Senators Hockey Club is a professional sports organization competing in the National Hockey League (NHL) and representing Canada’s capital city. The Club delivers world‑class sport and live entertainment experiences to the Ottawa‑Gatineau region while operating in a fast‑paced, collaborative environment across hockey operations, business operations, and event delivery, with a shared commitment to excellence, integrity, and community impact.

What We Offer

Employees will have the opportunity to work in a unique industry, with access to memorable fan experiences, and exclusive perks such as staff tickets to games and events, partnership discounts (Goodlife, etc.), and free on‑site parking - along with the chance to contribute to an organization that takes pride in its people, its performance, and its community.

This role is eligible for a comprehensive benefits package, including health, dental, wellness subsidy, and retirement programs. Support for continued learning (tuition reimbursement) is available, as well as access to multiple learning platforms.

Active social committee, which hosts multiple large‑scale events throughout the year.

This role falls within a base salary range of $70,000 to $107,200 annually, consistent with the organization’s established salary ranges. Salary ranges are determined through a wide variety of factors including but not limited to market data, internal equity, education, relevant experience, knowledge, and applicable skillset.

We would like to thank all applicants for applying; however, only those applicants selected for an interview will be contacted. Applications received will be maintained on file for a period of 6 months and may be referenced for future staffing requirements.

Senators Sports & Entertainment supports the goals of Ontario Regulation 191/11 - Integrated Accessibility Standards and is pleased to accommodate applicants who have a disability during the recruitment process. Please inform the Human Resources Department at 613-599-0250 if you require a disability related accommodation in order to participate in the recruitment process.

SSE is committed to building an inclusive process that respects the dignity and independence of people with disabilities.

SSE confirms that it does not use artificial intelligence (AI) or automated decision‑making tools in its recruitment or hiring processes. All candidate screening, evaluation, and selection decisions are conducted by human recruiters or hiring managers using predefined, job‑related criteria, ensuring a fair, transparent, and human‑led hiring process in compliance with applicable employment and privacy laws.

To all recruitment agencies: SSE does not accept unsolicited resumes from recruitment agencies. Any resumes submitted without a prior agreement or request from our hiring team will not be considered. SSE is not responsible for any fees related to unsolicited resumes.