Specialist, Social

Publicis Groupe ANZ; Canada; Remote; CAD 45,000 - 50,000; Full time

Job summary

Spark Foundry in Canada is seeking a Social Specialist to support the development and execution of holistic social media plans for clients across platforms.

You will analyze data, collaborate with strategy and investment teams, and ensure campaigns are delivered on time with high quality. This role requires 1–2 years of experience in social media planning and buying and proficiency with major platforms.

Qualifications

• 1–2 years of experience in social media planning and buying.
• Facebook Blueprint or similar certification is an asset.
• Knowledge of organic and paid social best practices across platforms.
• Strong MS Excel skills and data analysis capability.
• Excellent written and verbal communication and presentation skills.

Responsibilities

• Assist in developing social media plan recommendations for clients.
• Maintain regular client and team communications.
• Execute social campaigns across platforms and manage spend.
• Analyze performance and provide ROI insights.
• Collaborate with analysts, strategy and investment teams.

Skills

Social media planning

Analytical skills

Excel (advanced)

Communication

Negotiation

Project management

Tools

Facebook & Instagram Ads

Twitter Ads

Pinterest Ads

Snapchat Ads

TikTok Ads

Job description

Company description

Spark Foundry is the agency that is shaped by ideas. We believe everyone’s ideas are powerful – big or small. Our knack for exploring them makes us better.

We strongly believe in collaboration, where a thriving working relationship leads to everyone’s best work. Luckily, this conviction attracts likeminded clients and talent to create a positive and magnetic team.

We’re constantly adapting to each of our clients’ businesses’ needs to avoid stagnation. This ensures that our clients get the best service to tackle their future-facing challenges and that our team stays on their toes.

Above all, we love to go above and beyond what’s expected of us. We’ve done this through media innovation that is recognized by both the industry and by our clients who reap the benefits.

The near future is very bright for Spark Foundry, whether that’s a result of Publicis Groupe’s investment in groundbreaking global & local tools and data solutions or because of the contagious momentum amplified by new team members and new clients.

Overview

The Social Specialist is a highly organized, detail-oriented team player with strong technical aptitude in paid social platforms namely, Meta: Facebook & Instagram (required), Twitter (Asset), Pinterest (Asset), Snapchat (Asset), TikTok (Asset).

Social Specialists are responsible for assisting the Social Supervisor or Manager in the creation and implementation of holistic social media plans for their brands. This individual will gather and analyze various amounts of marketing data for the clients and their competitors to determine their advertising and media needs and to ensure plans are properly executed and delivered. Plans typically include analysis and recommendations on targeting, geography, scheduling, support level, strategic executions and budget. In addition to managing the work of the Social Coordinators/Analysts they may supervise, Social Specialists have day-to-day client contact and work with their counterpart Strategy and Investment teams. Success requires strong analytical skills, good consumer understanding, creativity, skill in negotiation and very strong attention to detail.

Responsibilities

• Assists the Social Supervisor/Manager to develop social media plan recommendations for assigned clients that meet clients’ campaign goals and target audiences
• Maintains regular communication of brand and team status to Supervisor/Manager
• Develop a positive experience and relationship with clients maintaining day to day communication
• Executes social media campaigns, and purchasing social media from the different self-serve platforms and managed services
• Ensure that all projects assigned are executed to plan
• Manage, analyze and optimize social media placements during campaigns
• Collaborates with web analysts to provide campaign reporting and ROI analysis
• Ensure that work produced with the highest level of quality and accuracy
• Sources, compiles and provides research materials when required
• Participates in assigned client meetings and presentations
• Pro-actively identifies project issues/problems, assists in issue/problem resolution and provides project updates

Qualifications

• 1-2 years’ experience in social media planning and buying
• Facebook Blueprint and/or Certification an asset
• Knowledge in various social media platforms and best practices in organic and paid use
• Proficiency in Microsoft Office, with an advanced working knowledge of Excel
• Strong analytical skills
• Strong quantitative skills, including analytical abilities and math proficiency
• Ability to effectively utilize media research and reporting resources
• Excellent communication skills – written, verbal and presentation
• Strong negotiating skills
• Flawless attention to detail
• Project management, problem solving and organizational skills are essential.
• Able to work successfully with teams, handling multiple projects and meeting tight deadlines under pressure

Additional information

Salary

Transparency matters to us. The salary range for this position is $45k - 50k per year. Actual compensation within this range will be based on a variety of factors, including relevant experience, knowledge, skills, and applicable certifications. This range reflects what we reasonably expect to offer based on current market data.

AI Use

We use artificial intelligence (AI) tools to support parts of our hiring process, such as reviewing applications or analyzing resumes. These tools assist our recruitment team but never replace human decision-making. We believe in a human-first approach, where your experience and potential are recognized by people.

Spark is an equal opportunity employer with a strong commitment to diversity and inclusion. We create and nurture a vibrant work environment that celebrates, values and leverages all aspects of diversity and inclusiveness, attracts world-class talent and serves as the industry benchmark for best practices.We encourage applications from all qualified individuals and will provide appropriate accommodation for candidates with disabilities or accessibility needs throughout the recruitment process, upon request. We thankall candidates for their interest in Spark however, only those candidatesselected for an interview will be contacted.