Manager, Media Planning

EssenceMediacom Limited; Toronto; On-site; CAD 70,000 - 100,000; Full time

Job summary

EssenceMediacom Limited is seeking a Media Planner who will be responsible for overseeing all aspects of media planning while engaging with clients. With a strong focus on teamwork, you will lead projects, ensure client satisfaction, and manage junior staff, contributing to the success of strategic media campaigns.

Qualifications

• 5-10 years related work experience.
• Solid understanding of online and offline planning.
• Experience with media planning processes.

Responsibilities

• Manage day-to-day client accounts and media planning.
• Develop and implement media strategies with cross-functional teams.
• Supervise and coach junior staff on account tasks.

Skills

Analytical skills

Communication

Problem-solving

Teamwork

Resourcefulness

Education

Post-secondary degree in Marketing

Tools

Planning software

Research tools

Job description

In this role you will be responsible for all aspects of media planning for all media and are the main day-to-day client contact. Working with cross-functional teams to access all EssenceMediacom services, you will ensure the strategic delivery of client goals and business objectives.

You will provide leadership and maintain a broad level of involvement in all accounts in the group, encouraging the highest quality media product and client satisfaction. You will also play an active role coaching, training, and mentoring juniors.

Your Impact :

• Responsible for day to day client engagement, and account management
• Partner with Senior staff to develop and implement full cycle media plans
• Develop and maintain client and agency partner relationships
• Supervise and coach junior staff on the day to day running of the account, ensuring that tasks are completed on time, project status is monitored and client requests are handled in a timely manner
• Ensure financial reporting and budget controls / forecasts are issued accurately and on time.
• Responsible for the development of client specific media plans across all channels
• Participate in client plan presentations
• Responsible to client for carrying out requests and projects for the group
• Develops media plans and presentations in conjunction with more senior staff
• Works with all internal resources including Investment Team, Finance and Strategy in carrying out the development of their plans and client service requirements
• Complete plans and projects on behalf of clients; with assistance of juniors
• Develop buy brief content and conduct buy brief meetings with internal groups
• Monitor status and manage project to ensure on time completion
• Assist with and oversee all media administrative duties including campaign set-up and maintenance, and issue accurate client financial reports i.e. BCRs, with a high degree of accuracy

Your Skills and Behaviour :

• Experience with full cycle development and planning - high proficiency implementing media plans, with thorough understanding of the media process, using cross-functional teams
• Solid understanding of online and offline planning
• Full familiarity with research tools and planning software programs needed to complete planning tasks at all levels
• Be conversant with interpretation of client briefs and writing strategic plans, establish strategies to meet objectives
• Resourcefulness, able to tap into company resources across cross functional groups and demonstrate best use of resources
• Able to convincingly and methodically build solutions to client's problems.
• Ability to work in a team environment
• Excellent written and verbal communication skills
• Demonstrated strong critical thinking and problem-solving abilities
• Strong analytical skills
• Mathematically inclined, quantitative skills
• Able to understand and apply consumer insights

Your Education and Experience :

• 5-10 years related work experience
• Post-secondary degree, specialization in Marketing; OR equivalent professional work experience

About EssenceMediacom :

Welcome innovators, initiative takers and instigators. We are 8,500 of the world's leading media communications specialists, in 125 offices, across 100 countries. We have a global client roster that's the envy of our peers. Adidas, Coca-Cola, Mars, P&G, Richemont to name but a few.

We help brands unlock growth through media. Our Breakthrough planning approach combines data, technology and creativity to design communication strategies that build brands and generate sales. We're part of WPP, the world's largest marketing communications services group, which gives us access to the richest data sets and most robust benchmarks in the business. All this has helped us become the first network to hold the big six Media Network of the Year titles concurrently.

But the real secret to our success is simple (and not really a secret). It's our People First, Better Results philosophy. We know that when we invest in our people, we'll deliver better results not only for them, but also for our clients. We also know that talent comes in all shapes, sizes, genders and ethnicities. That's why we are open environments that celebrate difference.

GroupM and all of its affiliates embrace and celebrate diversity and inclusivity. We are committed to creating a safe and respectful work environment and building a team that represents a variety of backgrounds, perspectives, and skills. We are a worldwide media agency network that represents global clients. The more inclusive and collaborative we are, the more great work we can create together.

If you have a disability or special need that requires accommodation at any time during the recruitment process, please let us know.

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