Manager, Marketing Technology and User Experience

Canadian Forces Morale and Welfare Services; Ottawa; Hybrid; CAD 80,000 - 120,000; Full time

Job summary

Join a leading organization as a Manager, Marketing Technology and User Experience, where you will oversee marketing technology solutions and enhance user experiences for Canadian Armed Forces members. This hybrid position offers a chance to innovate and implement strategies that improve engagement and operational efficiencies, while also providing a supportive community environment.

Benefits

Health benefits

Work-life balance options

Retirement plans

Learning and development opportunities

Employee discounts

Qualifications

• Experience in market segmentation, research, and customer data analysis.
• Bilingual (English and French) essential.
• Experience with marketing automation software.

Responsibilities

• Oversee marketing technology solutions including websites and intranet.
• Develop and mature the marketing technology roadmap.
• Create data-driven, integrated user experiences.

Skills

Analytical skills

Strategic thinking

Client focus

Communication

Teamwork

Leadership

Education

College Diploma or Certificate in Business Administration, Commerce, Marketing

Tools

MS Customer Insights

MS Dynamics CRM

Job description

Manager, Marketing Technology and User Experience

Join us to apply for the role of Manager, Marketing Technology and User Experience at Canadian Forces Morale and Welfare Services (CFMWS).

CFMWS – WHERE PURPOSE MEETS PASSION!

At CFMWS, we are more than just a workplace; we are a community dedicated to supporting Canadian Armed Forces members, veterans, and their families. We provide programs and services to meet their needs and enhance their well-being, including recreation, sports, financial services, retail discounts, family support, and charity events.

Our success is rooted in our values. We care about our community, act with integrity, foster a close-knit environment, seek innovative ideas, and strive to deliver excellent programs and services. We offer diverse roles across many locations, providing opportunities to make a meaningful impact.

The Role

Reporting to the Senior Manager, Enterprise CRM Business Project, within the Marketing & Communications division, the Manager will oversee our marketing technology solutions, including websites, intranet, extranets, and software. They will understand the components of a MarTech stack, develop and mature the marketing technology roadmap, and ensure efficient interactions among our platforms. They will create data-driven, integrated user experiences by collaborating with stakeholders to advance marketing technology strategies. They will design user experience plans that foster positive employee and member experiences, leveraging new technologies in partnership with other divisions. Additionally, they will work with internal and external teams to execute campaigns aimed at acquiring and retaining members.

We seek a proactive manager with strategic thinking, analytical skills, and a passion for innovation who stays current with MarTech trends and implements them. They should identify operational efficiencies and continuously improve processes. Working with vendors and stakeholders, they will oversee the development and management of digital assets to create optimal user experiences.

Qualifications

Education, Certifications, and Licenses: College Diploma or Certificate in Business Administration, Commerce, Marketing, or related field, plus experience in market segmentation, research, customer data analysis, or related areas.

Experience:

• Website, intranet/extranet management, including SEO support
• UX management
• Business needs analysis and requirements gathering for UX
• Metrics, reports, and analysis for members and employees
• Market research and industry trend analysis
• Software license management
• Policy and process development
• Presentation development and delivery
• Facilitation and group training
• Relationship building
• Experience with marketing automation software (MS Customer Insights) and MS Dynamics CRM
• Project management

Additional qualities include client focus, organizational knowledge, communication, innovation, teamwork, and leadership skills.

Language Requirements

Bilingual (English and French) essential. Reading: Advanced, Writing: Functional, Oral: Advanced.

We offer health benefits, work-life balance options, retirement plans, learning and development opportunities, and employee discounts. Explore all benefits at: https://cfmws.ca/Benefits

Additional Information

This is a hybrid position, with work partly from the office and partly from home, subject to approval. It is a temporary role starting June 2, 2025, and ending July 7, 2028, with a possibility of extension.

CFMWS is committed to diversity and inclusion, welcoming applications from all qualified candidates and providing accommodations as needed.

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