Manager, Marketing Technology and User Experience

Canadian Forces Morale and Welfare Services - CFMWS; Ottawa; Hybrid; CAD 75,000 - 95,000; Full time

Job summary

A leading organization dedicated to supporting Canadian Armed Forces members seeks a Manager of Marketing Technology and User Experience. This role involves managing marketing technology solutions and enhancing user experiences. The ideal candidate will have a strategic mindset, strong analytical skills, and a passion for innovation, ensuring effective collaboration across teams. The position offers a hybrid work environment and a commitment to employee wellness and growth.

Benefits

Drug coverage

Healthcare spending account

Virtual care (telemedicine)

Employee and Family Assistance Program

Mental health support

Travel insurance

Dental insurance

Vision insurance

Life insurance

Disability insurance

Qualifications

• Several years of experience in market segmentation and customer data analysis.
• Experience in website management and UX management.
• Experience in developing presentations and facilitating group training.

Responsibilities

• Manage and enhance marketing technology solutions including websites and intranet.
• Collaborate with stakeholders to improve user experiences.
• Oversee development and management of digital assets.

Skills

Client focus

Organizational knowledge

Communication

Innovation

Teamwork

Leadership

Education

College Diploma or Certificate in Business Administration

Certificate in Marketing

Tools

MS Customer Insights

MS Dynamics CRM

Job description

At Canadian Forces Morale and Welfare Services (CFMWS), we’re more than just a workplace; we’re a proud community dedicated to supporting Canadian Armed Forces members, veterans and their families in their daily lives. We carefully curate and provide programs and services designed to meet their unique needs and enhance their mental, social, physical, financial and familial well-being. CFMWS employees deliver programs and services including recreation, sports and fitness programs, customized financial services, retail services, access to retail savings and discounts and offers family support and organizes charity events.

Our success stems from living our values. Our employees care about their role in supporting Canadian Armed Forces members, veterans and their families and act with integrity in all they do. Thriving in our close-knit environment, we act as one team with one mission. We constantly seek new ideas and creative ways to deliver the best possible programs and services.

As an employer, we offer a commitment to your health, wellness and growth. We provide a diverse range of roles across many locations and a career where you can make a meaningful impact.

THE ROLE

Under the direction of Senior Manager, Enterprise CRM Business Project within the Marketing & Communications division, the Manager, Marketing Technology and User Experience is responsible for the administration, management, maintenance and enhancement of our marketing technology (MarTech) solutions, including websites, intranet, extranets, and a variety of software solutions. They understand the components of a typical MarTech stack and will play a key role in maturing the Marketing and Communications technology roadmap to ensure efficient interactions among our marketing automation platform, analytics tools and content management system. They will create and deliver data-driven, integrated user experiences inside the MarTech stack, collaborating with key stakeholders to advance the direction of marketing technology across the division. They design and develop user experience plans that fosters a positive employee and member experience and harnesses new technologies, in partnership with other divisions. They collaborate with the internal communications and external marketing teams to execute campaigns with the aim of acquiring and retaining members.

We’re looking for a proactive Manager with a strategic mindset, analytical capabilities and passion for innovation who follows new trends in MarTech and is keen to implement them. They have a keen eye for finding efficiencies in day-to-day operations and strive to continuously improve processes. Working closely with vendors, divisions, and stakeholders, they will oversee the development, implementation, and management of digital assets and applications, to create the ideal user experience.

The successful candidate is a creative problem-solver, who is very well organized and an effective communicator. They excel working in a fast-paced environment and collaborating with the CFMWS stakeholders and external partners. They quickly adapt to changes and seamlessly transition from one initiative to another while maintaining momentum.

QUALIFICATIONS NEEDED

Education, Certifications and Licenses

College Diploma or Certificate in Business Administration, Commerce, Marketing or a related field AND several years of experience in market segmentation, market research, customer profile development, customer data analysis and segmentation or a related field

Experience

• In website, intranet / extranet management, including website administrator support and SEO
• In UX management
• In issue resolution
• In cross-divisional business needs analysis and requirements gathering for UX development
• In producing member and employee focused metrics, reports, updates, and analysis
• In conducting market research, identifying business insights, and UX / Web industry trends
• In software license management
• In developing and applying policies, processes, and standard operating procedures
• In developing and delivering presentations
• In facilitation, teaching and or group training
• In establishing and nurturing productive relationships
• In marketing automation software (MS Customer Insights) and MS Dynamics CRM
• In project management

Client focus, organizational knowledge, communication, innovation, teamwork and leadership.

LANGUAGE REQUIREMENTS

Bilingual (English and French) Essential

Reading : Advanced

Writing : Functional

Oral : Advanced

BENEFITS AVAILABLE

Health Benefits : Drug coverage, healthcare spending account, virtual care (telemedicine), Employee and Family Assistance Program, mental health support, travel insurance, dental, vision, life insurance and disability insurance.

Work Life Balance : Flexible work options and a wide range of paid / unpaid leave, including paid vacation, family related leave and personal days.

Retirement Planning : A Defined Benefit Pension Plan and Group Savings Plans.

Learning and Development : Payment of professional association memberships, online learning opportunities including a LinkedIn Learning subscription and second language training.

Perks : Discounts through CF One Member Appreciation.

Explore all the benefits CFMWS offers by visiting : https : / / cfmws.ca / Benefits

OTHER INFORMATION

This is a hybrid position with an assigned work location allowing the employee to work partly from a corporate office and partly from a home office in accordance with the CFMWS Flexible Work Options Policy, and with approval from the direct manager.

This is a temporary position with an anticipated start date of 2 June 2025 and end date of 7 July 2028 with a possibility of an extension.

START DATE

INCLUSION AND ACCOMMODATION

CFMWS is committed to providing an inclusive, equitable and accessible environment, where all employees feel valued, respected and supported. We welcome applications from all qualified candidates who can help us build a workforce that reflects the diversity of Canadian society. If contacted in relation to a job opportunity or assessment, you should advise the recruitment team in a timely fashion of the accommodation measures which must be taken to enable you to be assessed in a fair and equitable manner. Information received relating to accommodation measures will be addressed confidentially.

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Manager Marketing Technology • Ottawa, ON, Canada