Manager, Marketing Operations

HomeEquity Bank; Toronto; Hybrid; CAD 80,000 - 120,000; Full time

Job summary

HomeEquity Bank is seeking a Manager of Marketing Operations to optimize campaign processes, oversee budgeting, and drive team learning initiatives. The ideal candidate will have substantial experience in financial services marketing, focusing on improving operational efficiency to support the bank's mission of aiding homeowners aged 55 and over.

Benefits

Extended health and dental benefits

Employee & Family Assistance Program

Employer-Matched Group Retirement Savings Plan

Employee Share Investment Plan

Well-being initiatives

Employee corporate discount for GoodLife Fitness

Qualifications

• Minimum 5 years of experience in financial services marketing.
• Expertise in analyzing and simplifying marketing workflows.
• Strong financial acumen required for budgeting.

Responsibilities

• Simplify marketing processes to boost efficiency.
• Oversee marketing budget prioritization with timely investment decisions.
• Deliver insights to measure marketing's impact.

Skills

Financial analysis

Workflow optimization

Interpersonal skills

Communication skills

Data analysis

Budget management

Job description

200 Bay St., Toronto, ON M5J 2J1, Canada

Job Description

Posted Friday, June 13, 2025 at 4:00 AM | Expires Tuesday, July 1, 2025 at 3:59 AM

WHO WE ARE

HomeEquity Bank is a Schedule 1 Canadian chartered bank and the leading national provider of reverse mortgages, with a growing portfolio. As the only bank solely dedicated to serving homeowners 55 and up, we’re passionate about helping Canadian homeowners live retirement on their terms. We live that commitment every day, witha range of reverse mortgage solutions that include our flagship CHIP Reverse Mortgage product.

OUR VALUES, OUR PASSION

At HomeEquity Bank, our values drive and inspire our actions with our customers, our partners and each other.

• Courage to Act. Do the Right Thing
• One Team. One Vision
• Think Long-Term. Ever-Evolving

POSITION SUMMARY:

At HomeEquity Bank, we help older Canadians live with dignity and independence—while staying in the homes they love. We’re proud to support this purpose through a workplace that values inclusion, creativity, teamwork, and determination.

We’re looking for a Manager, Marketing Operations to support our VP of Growth Marketing and help make our team run smarter and stronger. In this newly created role, you’ll keep the engine running behind the scenes—making sure campaigns are tracked, budgets are managed, processes are smooth, and results are clear.

You’ll play a key role in shaping how we plan and spend our budget, improve how work gets done, and measure the impact of everything we do. You’ll also help drive team learning and resource planning so we’re always ready for what’s next.

If you love making things work better, enjoy solving operational puzzles, and want to be part of a mission-driven team—this is your chance.

MAJOR ELEMENTS OF THE ROLE:

Simplify Marketing Processes

• Optimize and streamline workflows (e.g., red folder process, monthly dashboard reporting) to be intuitive and efficient for user teams.
• Identify and reduce operational friction and collaboration drag (work processes, feedback process, unclear decision-making accountability) across marketing functions.
• Ensure marketing activities are effectively measured and aligned to business goals.

Oversee Marketing Budget Prioritization

• Support the VP of Growth Marketing and marketing leadership in making timely, informed investment decisions across resources, vendors, agencies, media, and martech.
• Assist with budget planning and spend prioritization in line with financial and originations goals
• Promote accountability throughout the fiscal year and ensure alignment with enterprise financial management and cost-optimization strategies.

Measure Marketing’s Impact

• Deliver reliable data and insights to support the VP in demonstrating marketing’s value to the organization.
• Maintain and evolve performance measurement frameworks to continuously optimize marketing’s effectiveness and impact.

Support Marketing’s Learning Agenda and Team Upskilling

• Partner with the VP, Growth Marketing to support team development through a structured learning agenda (e.g., martech, GenAI, strategic thinking), helping to identify capability gaps and suggest growth opportunities, while encouraging participation and informal knowledge sharing.
• Drive the business case for expanding or reallocating marketing resources—both external and internal—to scale capabilities aligned with evolving business needs.
• Partner with the VP to establish and enforce streamlined, strategic management processes for vendors, agencies, and internal teams, including regular business and budget reviews.

SKILLS AND EXPERIENCE REQUIRED:

• At least 5 years of experience in financial services marketing, preferably with knowledge of the Canadian mortgage market and home-secured lending products.
• Proven ability to analyze, streamline, and simplify marketing workflows to boost efficiency and reduce friction.
• Strong financial acumen with experience in budgeting and spend prioritization.
• Strong interpersonal and communication skills to effectively partner with senior leaders and cross-functional teams to drive alignment and execution.
• Expertise in designing and maintaining marketing performance dashboards, with the ability to analyze data sets and deliver actionable insights to support business decisions.
• Self-driven character, including innate curiosity, desire to learn in a fast-paced environment, achievement orientation, and a strong desire to continuously improve the status quo and make a real impact on our Company’s success

WORKING CONDITIONS UNIQUE TO JOB

• Hybrid work environment

WHY WORK AT HOMEEQUITY BANK?

HomeEquity Bank offers a hybrid working environment supported with a culture of flexibility – an approach that is unique to each person, and that enables both business and individual needs to be met in a mutually beneficial way.

We pride ourselves in recognizing and celebrating performance, community service, teamwork, and diversity among our employees.

A Dynamic Culture – With People at the Centre

We believe our people make all the difference; our tireless commitment to inclusivity, professional development, and employee experience has been recognized through awards including theGreater Toronto’s Top Employers 2024,Waterstone Canada's Most Admired Corporate Cultures 2022-2023, the Globe and Mail's Report on Business: Canada's Top Growing Companies 2022 (third year since 2019), Canadian's Mortgage Professional (CMP) Top Mortgage Employer 2023 for the third year in a row and Achievers Top 50 Most Engaged Workplaces 2023.

Growth and Opportunities
We provide challenging and rewarding careers in a wide variety of fields. We continuously develop and train our employees through professional growth opportunities and on-the-job training. We also encourage our employees to develop professionally and personally though a series of career developing programs including our Educational Assistance Program, designed to reimburse costs related to professional learning and development.

Celebrating Great Work and People

We believe in an environment that celebrates success, knowledge, leadership, and work that is inspired by our core values. For these reasons, we have created several programs that make it easy for our employees to say ‘great job’ to their colleagues and leaders.

From our Appreciate! Program to the High Five Award Program and President’s Award Program, we recognize professional achievement with a variety of rewards including points towards gift cards, merchandise, and travel experiences, as well as group RRSP/DPSP contributions and more.

Our Community Leadership Program recognizes employees who make a positive impact in their communities through volunteer work with a grant for their charity of choice. Additionally, we provide employees with one paid day off each year to volunteer at their favourite local charity.

The Perks

HomeEquity Bank offers a competitive total rewards package that includes:

• Extended health and dental benefits
• Employee & Family Assistance Program
• Employer-Matched Group Retirement Savings Plan
• Employee Share Investment Plan
• Well-being initiatives including: a wellness account; virtual self-care programs and extended mental health benefits
• Employee corporate discount for GoodLife Fitness

HomeEquity Bank is committed to an inclusive, equitable and accessible workplace. Accommodations are available on request for candidates taking part in all aspects of the selection process. To request accommodation, please contact your recruiter.

Please note that our successful candidate is required to complete a background check.

Stay in the Know

Find out what we’re up to online, and learn more about what makes HomeEquity Bank a great place to work:

Join Us!If you’re ready to build the future of reverse mortgages, we want to hear from you.

200 Bay St., Toronto, ON M5J 2J1, Canada