Manager, Marketing Insights & Analytics

Moneris Solutions Corp; Toronto; Hybrid; CAD 115,000 - 130,000; Full time

Benefits offered by this job

Total rewards program

Hybrid work arrangements

Coursera access for learning

Wellness program

Job summary

Moneris Solutions Corp seeks a senior leader to run Marketing Analytics, guiding a team to deliver insights that improve campaign performance and customer engagement. You will shape measurement strategies, build capabilities, and partner across Marketing, Sales, Product, Technology, and Finance.

The role emphasizes hands-on analytics, ROI analysis, attribution, and modern data tools like Snowflake and Power BI. Toronto-based with hybrid flexibility and a focus on growth.

Qualifications

• University degree required; equivalent work experience may be considered.
• 7+ years of experience in digital marketing, marketing analytics, or related field.
• 3+ years of people leadership experience.
• Experience with web and digital analytics tools including Google Analytics 360, tag management platforms, call tracking tools, and A/B testing solutions.
• Experience with data visualization tools such as Power BI, Tableau and Looker Studio.
• Experience with Salesforce Marketing Cloud and Sales Cloud.
• Experience using Google BigQuery and SQL, Snowflake and DBT.
• Experience performing data analysis, data mining, and statistical modeling.
• Understanding of enterprise data architecture and modeling principles.
• Experience developing insights and recommendations for business stakeholders using data.
• Experience managing cross-functional partnerships and projects.
• Inspires clarity and structure in uncertain environments; drives focus across the team.
• Expert presenter and data storyteller with strong executive presence.
• Previous experience in the payments industry.

Responsibilities

• Lead the development of digital marketing analytics strategies and oversee a team of analysts.
• Develop and apply statistical models to support marketing initiatives.
• Partner with marketing stakeholders to define KPIs and targets for measurement.
• Develop and maintain dashboards and reporting solutions.
• Establish and manage a data and analytics Center of Excellence.
• Manage data validation and quality assurance processes for analytics data.
• Define analytics priorities, plan projects, and allocate resources.
• Lead complex analyses across multiple data sources and translate findings into business recommendations.
• Collaborate with technology and operations teams to improve data architecture and reporting capabilities.
• Lead analytics testing and validation activities to ensure data correctness and reporting integrity.

Skills

Marketing analytics

Leadership

GA360

Power BI

Tableau

Looker Studio

Salesforce Marketing Cloud

Sales Cloud

BigQuery

SQL

Snowflake

DBT

Data modeling

Statistical modeling

Education

University degree

Tools

Power BI

Tableau

Looker Studio

Google Analytics 360

Tag management

A/B testing tools

Call tracking tools

Job description

Your Moneris Career - The Opportunity

You will lead and evolve Moneris' Marketing Analytics function to support growth, acquisition, retention, and customer engagement strategies. You will lead a team of Marketing Analytics professionals while partnering closely with Marketing, Sales, Product, Technology, and Finance stakeholders. Leveraging data from digital marketing platforms, web analytics tools, measurement solutions, and enterprise data sources, you will deliver actionable insights and recommendations that influence marketing strategy, optimize channel performance, improve campaign effectiveness, and drive business growth. As a hands-on leader, you will balance strategic thinking with execution, helping the team move beyond reporting and dashboards toward a consultative analytics model. You will play a key role in advancing Moneris' marketing measurement capabilities, including ROI analysis, attribution, multi-touch attribution, media mix modeling, and the adoption of modern analytics technologies such as Snowflake and Power BI.

Location: You will be based in our Toronto office, balancing in-office collaboration with remote flexibility.

Reporting Relationship: You will report to the Director, Sales & Marketing Analytics.

Posting Type: Replacement.

Salary Range: The expected base salary range for this role is $115,000 - $130,000. Total compensation may also include variable or discretionary incentive components, including but not limited to bonuses and commissions. Individual job offers are determined by various factors, including experience, education, skills, certifications, and other business needs.

Your Moneris Career - What you'll do

• Lead the development of digital marketing analytics strategies, evaluate campaign performance, and provide leadership and guidance to a team of analysts.


• Develop and apply statistical models, including segmentation, profiling, predictive, propensity, retention, churn, acquisition, and growth models to support marketing initiatives.


• Partner with marketing stakeholders to define campaign KPIs, establish performance targets, and identify opportunities to improve measurement and business outcomes.


• Develop and maintain dashboards and reporting solutions that provide actionable insights into customer and marketing performance.


• Establish and manage a data and analytics Center of Excellence to promote consistent, effective, and accurate use of data across the organization.


• Manage data validation and quality assurance processes to ensure analytics data is accurately collected, integrated, and reported.


• Define analytics priorities, develop project plans, and allocate resources to support business objectives.


• Lead complex analyses across multiple data sources and translate findings into business recommendations.


• Collaborate with technology and operations teams to improve data architecture, data quality, reporting capabilities, and analytics processes.


• Lead analytics testing and validation activities, including quality assurance and end-to-end integration testing, to ensure data and reporting solutions function as intended.

Your Moneris Career - What you bring

• University degree. Equivalent work experience may be considered.


• 7+ years of experience in digital marketing, marketing analytics, or a related field.


• 3+ years of people leadership experience.


• Experience with web and digital analytics tools, including Google Analytics 360, tag management platforms, call tracking tools, and A/B testing solutions.


• Experience with data visualization tools such as Power BI, Tableau and Looker Studio.


• Experience with Salesforce Marketing Cloud and Sales Cloud.


• Experience using Google BigQuery and SQL, Snowflake and DBT.


• Experience performing data analysis, data mining, and statistical modeling.


• Understanding of enterprise data architecture and modeling principles.


• Experience developing insights and recommendations for business stakeholders using data.


• Experience managing cross-functional partnerships and projects.


• Inspires clarity and structure in uncertain environments; drives focus across the team.


• Expert presenter and data storyteller with strong executive presence.


• Previous experience in the payments industry.

Your Moneris Career - What you get

At Moneris, we believe in empowering you to succeed—personally and professionally. As part of our team, you'll have access to resources, opportunities, and an inclusive environment that supports your development and career.

• Comprehensive Total Rewards Program, including performance-based bonuses, flexible benefits starting from day one, and your choice of a health spending account (HSA) or personal spending account (PSA).


• Retirement planning support, with profit-sharing programs including company match and a defined contribution pension plan.


• Growth & development opportunities, including unlimited access to Coursera, mentorship programs, and an internal gig marketplace.


• Holistic wellness support, with an Employee & Family Assistance Program, 24/7 virtual healthcare, and workplace wellness initiatives.


• Flexibility that works for you, including hybrid work arrangements, a Work from Abroad program, and paid time off programs.


• Recognition and rewards, with company-wide recognition programs, exclusive banking perks from RBC & BMO, and access to great employee discounts.

Find out more about the work perks and benefits you get as a Moneris employee at Moneris.com/careers.

#LI-Hybrid #OTH-IND

AI Disclosure

We may use AI-enabled tools to screen, select, and assess applications. All AI outputs are reviewed and validated by our recruitment team.

We acknowledge that people from equity-deserving groups (including racialized individuals, women, gender diverse individuals, individuals with disabilities, neurodivergent individuals, members of 2SLGBTQIA+ communities and those born outside of Canada) are less likely to apply for jobs unless they feel they meet all the requirements posted.

At Moneris, we believe candidates bring experience to their work in many ways.

Meet Moneris.

We’re the original Canadian fintech. Powering businesses—from the smallest micro‑merchant to large enterprises, with the commerce solutions, expert knowledge and local support they need to reach their full potential.

Powering Canadian commerce.

For 25 years and counting, we’re proud to be the partner Canadians rely on to kickstart their dreams online, expand to a brick‑and‑mortar space or find new ways to connect with customers in their community and beyond.

Our commitment to you.

From coast to coast to coast, Moneris is proudly powering Canadian commerce for businesses, big and small.

Our success is rooted in the dedication of our team members, whose skills, talent, and passion make it all possible.

We provide resources, opportunities and an inclusive environment that empower our people to drive their careers forward and, together, create a positive impact on Canadian businesses.

Powering Canadian commerce.

Empowering you.

Recognized for Inclusion

Moneris is proud to be recognized as a 5-Star DEI Employer, reflecting our commitment to creating an inclusive, welcoming workplace where everyone belongs.

Moneris.com/careers Join our Talent Community.