Manager, Marketing & Fan Engagement

Autism Services; Regina; Hybrid; CAD 65,000 - 95,000; Full time

Job summary

Saskatchewan Roughrider Football Club Inc. in Regina is seeking a Marketing & Fan Engagement Leader to develop and execute marketing strategies, driving ticket sales and ensuring brand consistency across all channels.

The role leads lifecycle marketing, partnerships, and digital initiatives, leveraging CRM, email, app, web, and social media to grow the fan base, engagement, and revenue while collaborating with internal teams and partners.

Responsibilities

• Lead marketing strategies to grow the Rider brand, drive ticket sales, increase fan engagement, and support revenue generation across channels.
• Oversee lifecycle marketing & digital growth through CRM, email, app, web, SMS, and campaigns to grow fan database and improve conversions.
• Support Partnerships & Sponsorship activations by delivering integrated marketing, digital, community, and game-day experiences.
• Oversee digital & social media strategy and content planning to expand audience, engagement, and brand reach while aligning with organizational goals.
• Use fan insights, campaign performance, and market research to inform decisions, measure ROI, and drive continuous improvement across marketing initiatives.
• Lead and support marketing team members, collaborating with internal departments, agencies, and community partners to deliver impactful programs and memorable fan experiences.

Job description

Saskatchewan Roughrider Football Club Inc.

Location:

REGINA

# of Positions:

1

Employment Terms:

Full-Time

Apply By Date:

22-Sep-2026

Application Information

Employer Name:
Saskatchewan Roughrider Football Club Inc.

• Marketing & Fan Engagement
  Lead marketing strategies that grow the Rider brand, drive ticket sales, increase fan engagement, and support revenue generation. Oversee advertising, creative development, and brand consistency across all marketing channels.
• Lifecycle Marketing & Digital Growth
  Drive fan acquisition, engagement, and retention through CRM, email, app, web, SMS, and digital campaigns. Develop data-driven strategies that grow the fan database and improve conversion opportunities.
• Partnerships & Sponsorship
  Support sponsor activations by collaborating with internal teams to deliver integrated marketing, digital, community, and game-day experiences that maximize partner value.
• Digital & Social Media
  Oversee social media strategy and content planning to increase audience growth, engagement, and brand reach while ensuring alignment with organizational objectives.
• Data & Analytics
  Use fan insights, campaign performance, and market research to inform decision-making, measure ROI, identify opportunities, and support continuous improvement across all marketing initiatives.
• Leadership & Collaboration
  Lead and support marketing team members while working cross-functionally with internal departments, agencies, and community partners to deliver impactful marketing programs and exceptional fan experiences.