Manager, Marketing Communication & Strategic Initiatives

University of Toronto; Toronto; On-site; CAD 91,000 - 108,000; Full time

Job summary

An established industry player is seeking a dynamic marketing and communications expert to lead strategic initiatives at its vibrant campus. This role involves developing innovative marketing strategies, managing a dedicated team, and ensuring alignment with broader university goals. You will have the opportunity to make a significant impact on student engagement and success through creative campaigns and effective communication. If you are passionate about fostering an inclusive environment and have a proven track record in marketing, this position is an exciting opportunity to advance your career while contributing to a meaningful mission.

Qualifications

• 5+ years of experience in strategic marketing and communications.
• Proven success in developing and implementing marketing plans.
• Experience managing budgets and leading teams.

Responsibilities

• Develop and lead strategic marketing and communications planning.
• Manage a team of marketing professionals to create promotional content.
• Oversee event planning and execution, including budget management.

Skills

Strategic Marketing

Communications

Event Management

Project Management

Data Analysis

Leadership

Oral Communication

Written Communication

Education

University Degree in Marketing or Communications

Tools

Social Media Analytics

Ticketing Systems

Job description

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Manager, Marketing, Communications & Strategic Initiatives

Date Posted: 04/24/2025
Req ID:42654
Faculty/Division: UofT Scarborough
Department: UTSC:Ofc of Stud Experience & Well-Being
Campus: University of Toronto Scarborough (UTSC)

Description:

About us:

The University of Toronto Scarborough is a place of energy, enthusiasm and passion. Our commitment to inclusive excellence attracts the brightest learners, scholars and employees from around the globe. Our success has been made possible by the opportunity given to us by our Indigenous hosts to operate on their territory, and we cherish our continuing partnerships with these communities. The University of Toronto Scarborough is an exciting campus with unlimited potential. Join us on our journey.

The Office of Student Experience & Wellbeing's mission is to support the academic and personal success of U of T Scarborough students. The Office is committed to maintaining efficient and effective programs and services that enhance student development inside and outside the classroom by providing strategic guidance and oversight for the following units: Academic Advising & Career Centre, AccessAbility Services, Athletics & Recreation, Health & Wellness Centre, Student Life & International Student Centre and Student Housing & Residence Life. Whether you have questions about your academic or career options, seeking disability support, looking for ways to stay active, interested in joining a club, need to see a doctor or are exploring housing options - we have you covered.

This search aligns with the University’s commitment to strategically and proactively promote diversity among our community members (Statement on Equity, Diversity & Excellence ). Recognizing that Black, Indigenous, and other Racialized communities have experienced inequities that have developed historically and are ongoing, we strongly welcome and encourage candidates from those communities to apply.

Your opportunity:

The Office of Student Experience and Wellbeing (OSEW) at the University of Toronto Scarborough is looking for a dynamic, innovative marketing and communications expert to join our team.

Reporting to the Dean, Student Experience and Wellbeing, you will develop and lead the strategic planning and vision for OSEW’s marketing and communications. Utilizing your creative and technical marketing and communications expertise, you will provide guidance on best practices, effective marketing strategies, trends and social media presence to OSEW leadership and a diverse range of staff to elevate and advance results-driven campaigns across all units. You will also work closely with the University of Toronto Scarborough’s Marketing and Communications management team to ensure alignment with the campus’ marketing and communications strategic plans and goals, as well as those of the University.

You will manage and mentor a centralized team of marketing and communication professionals that support the larger portfolio by creating promotional materials and content to promote UTSC’s student life, programming, academic supports and services offered. You will assume full managerial responsibility over human resources, labour relations, financial management and compliance of policies and collective agreements.

Working closely with the Dean, you will provide support with strategic communications such as presentations, speaking notes, annual reports, information for governance and committees that may be complex, sensitive and/or confidential in nature. These communications/reports may require research, a compilation of data, and some will require you to have a strong understanding of current world and local issues. In addition, you will also oversee the conceptualization, planning and execution of large events/workshops, including assessing risks, overseeing event budgets, and troubleshooting issues that may arise.

Essential Qualifications:

EDUCATION:

• University degree with a focus on strategic marketing and communications, or other related disciplines; or acceptable combination of education and experience.

EXPERIENCE:

• Must have a minimum of 5 years’ related experience in strategic marketing and communications; leading, promoting and managing large events; writing and developing presentations for senior leadership, as well as project management experience
• Direct experience and proven success in the development, implementation and assessment of marketing and communications plans
• Experience using digital platforms to advance marketing and communication objectives, including social media analytics
• Experience with systems and reporting that track, analyze and capture work requested data (e.g. ticketing systems)
• Sound experience managing and leading a marketing and communications team and working with different abilities and strengths, preferably in a unionized environment
• Experience managing budgets

SKILLS:

• Superb oral, presentation and written communication skills.
• Strong leadership skills to deploy creative and effective marketing and communication strategies and plans
• Strong data-driven decision-making and analytical skills
• Demonstrated global media awareness with the ability to draft responses for senior leadership involving sensitive and/or confidential matters
• Proven knowledge of best practices and emerging trends in the marketing and communications education sector
• High degree of professionalism, political acuity, tact and judgment
• Ability to build collaborative relationships internally and externally
• Ability to identify and mitigate risks while using sound judgment to appropriately respond
• Must have a strong and creative appreciation of academic values and a commitment to student development and success

OTHER:

• Must show evidence of a commitment to equity, diversity, inclusion, and the promotion of a respectful and collegial learning and working environment
• Experience creating dynamic, experiential communications and marketing initiatives with limited budgets
• Understanding of and demonstrated ability to successfully navigate a complex, decentralized organization
• Ability to meet tight deadlines and to perform well under pressure.

Notes:

• A full job description is available upon request from theUTSC HR Office .

Closing Date:06/02/2025,11:59PM ET
Employee Group: Salaried
Appointment Type: Budget - Continuing
Schedule: Full-Time
Pay Scale Group & Hiring Zone:PM 3 -- Hiring Zone: $91,937 - $107,259 -- Broadband Salary Range: $91,937 - $153,227
Job Category: Communication/Media/Public Relations

All qualified candidates are encouraged to apply; however, Canadians and permanent residents will be given priority.

Diversity Statement

The University of Toronto embraces Diversity and is building aculture of belonging that increases our capacity to effectivelyaddress and serve the interests of our global community. Westrongly encourage applications from Indigenous Peoples,Black and racialized persons, women, persons withdisabilities, and people of diverse sexual and gender identities.We value applicants who have demonstrated a commitment toequity, diversity and inclusion and recognize that diverseperspectives, experiences, and expertise are essential tostrengthening our academic mission.

As part of your application, you will be asked to complete a brief Diversity Survey. This survey is voluntary. Any information directly related to you is confidential and cannot be accessed by search committees or human resources staff. Results will be aggregated for institutional planning purposes. For more information, please see http://uoft.me/UP .

Accessibility Statement

The University strives to be an equitable and inclusive community, and proactively seeks to increase diversity among its community members. Our values regarding equity and diversity are linked with our unwavering commitment to excellence in the pursuit of our academic mission.

The University is committed to the principles of the Accessibility for Ontarians with Disabilities Act (AODA). As such, we strive to make our recruitment, assessment and selection processes as accessible as possible and provide accommodations as required for applicants with disabilities.

If you require any accommodations at any point during the application and hiring process, please contact [e-mail] .