Consultant Marketing Analytics & Insights

Echelon 56; Vaughan; On-site; CAD 70,000 - 110,000; Full time

Job summary

Join a forward-thinking organization dedicated to member safety and exceptional service. This role requires a passionate analyst to deliver insights that drive marketing strategies and enhance member experiences. You will work independently and collaboratively, providing analytical support to marketing teams, developing robust reports, and leading automation efforts. With a commitment to continuous learning and a culture that values diversity, this is an exciting opportunity to make a meaningful impact in a dynamic environment. If you have a strong background in analytics, programming, and communication, this position is perfect for you.

Benefits

Holistic wellness program

Continuous learning opportunities

Travel incentives

Competitive benefits

Defined contribution plan

Personal spending account

Qualifications

• 5+ years of experience in analytics and marketing analytics.
• SAS Certified Advanced Programmer with strong SQL skills.

Responsibilities

• Provide analytical support to Marketing for campaign performance.
• Develop user-friendly Power BI reports for tracking.

Skills

Analytical Skills

SAS Programming

SQL Programming

Power BI

Communication Skills

Predictive Modeling

Education

Bachelor’s degree in Mathematics

Bachelor’s degree in Statistics

Bachelor’s degree in Engineering

Bachelor’s degree in Commerce

Bachelor’s degree in Analytics

Tools

SAS

SQL

Power BI

Tableau

Job description

As Canada's largest automobile association, we are passionate about keeping our Members safe - whether they are on the road, at home, or travelling abroad. Meeting the diverse needs of our 2.5M+ Members requires high performing, forward thinking, and innovative people who work collaboratively to keep propelling our business forward.

Who we are

Are you ready to join an award-winning, purpose-driven culture? Welcome to the CAA Club Group of Companies (CCG), where purpose leads to passion!

• At CCG, we are committed to delivering an exceptional Associate experience. We offer:
• Work-life harmony with access to an award-winning holistic wellness program,
• Continuous learning through our robust corporate curriculum and education reimbursement program,
• Incredible rewards, travel incentives, and product and service discounts,
• Pay-for-performance and best-in-class recognition programs, and
• Competitive benefits that include a defined contribution plan, personal spending account, and so much more.

Join our growing team where everyone belongs!

What you will do:

• Work independently and provide analytical & consultation work to Marketing to meet business objectives.
• Provide Business as Usual support in target audience selection, hypothesis testing and statistically-proven experimental design, campaign list generation and performance reporting, customer profiling, post campaign analysis and insight delivery.
• Assist the Manager in the analytical project intake process. Provide valuable insights to assist the integrated campaign measurement plan creation.
• Follow up with clients to ensure agreements and commitments are fulfilled and deliverables are on time and error-free.
• Provide guidance and assistance to junior Analysts when needed.
• Develop robust and user-friendly Power BI reports and dashboards for campaign performance tracking or day-to-day business operations.
• Lead routine report automation to minimize manual maintenance efforts.
• Facilitate marketing LOBs in the adoption and implementation of customer segmentation, Marketing predictive models and analytical tools built by the team. Be an advocate and facilitator of the member-centric strategy.

Who you are:

• Bachelor’s degree in Mathematics, Statistics, Engineering, Commerce, or Analytics.
• 5+ years of analytics experience in campaign targeting, opportunity identification, hypothesis testing and experimental design (target vs. control), list generation, reporting, post campaign analysis with insights.
• 5+ years of marketing analytics experience in retail, travel, insurance, CRM or loyalty.
• SAS Certified Advanced Programmer (SAS 9).
• 5+ years of SAS/SQL programming with large databases.
• Highly collaborative with excellent communication and storytelling skills – a true bridge between data and business.
• 5+ years of BI reporting and visualization tools such as Microsoft Power BI or Tableau.
• Knowledge of predictive modeling is an asset.

Our Commitment

We are an equal opportunity employer and are committed to providing employment accommodation in accordance with the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act, 2005 (AODA). CCG will provide accommodations to job applicants with disabilities throughout the recruitment process. If you require an accommodation, please notify us and we will work with you to meet your needs.

As an organization, we are focused on Member safety, which includes the safety and well-being of our Associates. Therefore, you must be and remain fully vaccinated as a condition of employment.