Manager, Influencer Marketing

GroupM; Toronto; On-site; CAD 50,000 - 90,000; Full time

Job summary

An established industry player in media investment is seeking a dynamic influencer marketing manager to lead impactful campaigns across platforms like Instagram and TikTok. This role involves developing strategies, managing influencer relationships, and ensuring high-quality content delivery. Join a forward-thinking team that values creativity and results, while fostering an inclusive culture. With a focus on executional excellence, you'll play a key role in shaping the future of advertising and making a difference in the industry. If you are passionate about media and have a knack for building relationships, this opportunity is perfect for you!

Qualifications

• Minimum 2 years of experience in influencer marketing with proven executional excellence.
• Understanding of social advertising and distribution tactics across various platforms.

Responsibilities

• Manage execution of influencer marketing campaigns across various platforms.
• Lead development of influencer campaign proposals and measurement plans.
• Monitor budgets and track expenses for campaigns.

Skills

Influencer Marketing

Client Relationship Management

Project Management

Communication Skills

Attention to Detail

Presentation Skills

Multitasking

Education

Post-secondary education

Tools

PowerPoint

Job description

GroupM is the world's leading media investment company responsible for more than $60B in annual media investment through agencies like Mindshare, Essence, Mediacom, and Wavemaker. Its portfolio includes Data & Technology, Investment, and Services, all united in a vision to shape the next era of media where advertising works better for people. By leveraging scale, the company innovates, differentiates, and generates sustained value for clients worldwide.

Mission

People at GroupM are driven by a love of media. We strive to make advertising work better for people.

Overview

In this position, you will manage the execution of influencer marketing campaigns across various platforms (Instagram, TikTok, Snap, YouTube, Pinterest, etc.) and verticals (lifestyle, fashion, travel, sports, tech, etc.).

Your Impact

1. Lead the development of influencer campaign proposals, including content strategy, KPIs, and measurement plans.
2. Research influencers to build rosters for client approval using internal platforms.
3. Manage influencer outreach and contracts.
4. Oversee execution, including daily communication with influencers and clients.
5. Ensure influencer content aligns with the brief and maintains quality standards.
6. Monitor content posting schedules and compliance.
7. Coordinate with paid social teams for amplification.
8. Develop workback schedules and status reports.
9. Monitor budgets and track expenses.
10. Organize creative assets and style guides.
11. Track deliverables and deadlines.
12. Compile post-campaign reports.
13. Stay updated on influencer marketing trends and news.

Your Skills and Behaviour

• Energetic, results-oriented, with a drive to complete tasks.
• Excellent written and verbal communication skills.
• Proficient in PowerPoint, capable of creating impactful presentations.
• Strong client relationship navigation skills.
• Client service orientation.
• Pride in delivering high-quality work.
• Team player, supportive of colleagues.
• Exceptional interpersonal and relationship management skills.
• Highly organized with excellent project management abilities.
• Ability to multitask effectively.
• Impeccable attention to detail.

Culture Building

• Foster a culture of inclusivity within the team and agency.
• Promote a creative, results-driven team culture focused on executional excellence.
• Lead and inspire others.

Your Education and Experience

• Minimum 2 years of experience in influencer marketing with proven executional excellence.
• Understanding of social advertising and distribution tactics across Meta, TikTok, YouTube, Snapchat, Pinterest.
• Fluency in French is an asset.
• Post-secondary education.

GroupM values diversity, inclusivity, and equal opportunity. We encourage applications from all backgrounds and communities. If you require accommodation during the recruitment process, please let us know. Only candidates selected for an interview will be contacted.