About the Role
This role leads an Experience Design team responsible for creating cohesive, intuitive, and highly crafted player experiences across EA SPORTS FC. The position sits at the intersection of Experience Design, Game Design, and Art, helping teams connect traditional interface design with spatial, environmental, and in-world experiences. The role reports to the Experience Design Director and works with multidisciplinary partners across multiple locations.
Key Responsibilities
- Lead Experience Design for a product area within EA SPORTS FC, ensuring experiences are intuitive, immersive, accessible, and aligned with product goals and design strategy.
- Manage and mentor a multidisciplinary Experience Design team across locations, supporting career growth and high performance.
- Lead the team through concept development and execution, establishing a high quality bar across interaction design, UI, visual craft, motion, and the overall player experience.
- Partner closely with Game Design, Art, Technical Design, Engineering, Animation, and Audio to bring together 2D interface, real-time 3D environments, spatial interactions, and gameplay systems into a cohesive player experience.
- Challenge traditional UX patterns by exploring how environments, spatial interactions, motion, sound, transitions, and contextual feedback can communicate information and guide players naturally through the experience.
- Oversee feature design from exploration through implementation, providing direction, critique, and support throughout the development process.
- Partner with Production, User Research, and other Experience Design leaders to establish priorities, planning, and creative direction.
- Apply systems thinking across features and partner with Design System leadership to maintain consistency and quality across the product.
- Oversee team planning, estimation, resourcing, and delivery while identifying skill or capacity gaps and partnering with leadership to address them.
- Contribute directly to design and concept development when needed, balancing team leadership with hands-on creative involvement.
Required Experience & Qualifications
- 8+ years of experience designing and delivering shipped, player-facing experiences for games or interactive entertainment, including AAA or similarly complex interactive products.
- Experience designing player-facing experiences that bring together 2D interface and 3D environments through spatial, diegetic, and in-world UI, with strong judgement around when each approach best supports the player experience.
- Advanced understanding of interaction design, interface design, information architecture, visual hierarchy, typography, composition, motion, and accessibility.
- Strong portfolio proving systems thinking, visual excellence, and end-to-end design solutions.
- Cross-mode and ecosystem design expertise, with proven success managing dependencies and scaling cohesive UX across several products or features.
- Strategic and collaborative mindset to balance player needs with business and technical constraints, align cross-functional partners, and mentor design teams.
- Excellent creative judgement and the ability to articulate design strategy, provide actionable critique, and collaborate with partners across Design, Production, Art, Engineering, Research, and Leadership.
- Experience leading designers and complex product areas, providing creative direction and mentorship while maintaining a high bar for design quality and craft.
- Design systems governance and leadership, skilled in governing and evolving scalable systems across complex products.
Preferred Skills
- Experience exploring and applying AI and emerging technologies to accelerate design workflows, expand creative exploration, or create new player experiences.
- Experience working in game engines and real-time development workflows.
- AR, VR, and 3D design experience (Maya, C4D, KeyShot).
- Motion design experience (After Effects).
Benefits & Perks
- Vacation of 3 weeks per year to start.
- 10 days per year of sick time.
- Paid top-up to EI/QPIP benefits up to 100% of base salary when welcoming a new child (12 weeks for maternity, and 4 weeks for parental/adoption leave).
- Extended health, dental, and vision coverage.
- Life insurance.
- Disability insurance.
- Retirement plan for regular full-time employees.
- Certain roles may also be eligible for bonus and other incentive programmes.
About the Company
EA SPORTS is one of the leading sports entertainment brands in the world, creating connected experiences that ignite the emotion of sport through industry-leading games and interactive experiences.