Manager, Database Marketing and Analytics

BCAA; Eastern Ontario; On-site; CAD 115,000 - 130,000; Full time

Job summary

BCAA is seeking a strategic Manager, Database Marketing and Analytics to lead the development of a robust marketing data strategy and analytics infrastructure, directly influencing personalized marketing and customer experience. This leadership position requires strong technical expertise and cross-functional collaboration.

Benefits

Career and personal development opportunities

Flexible benefits for health and lifestyle

Paid time off for wellness and volunteering

Competitive rewards package including performance bonuses

Qualifications

• 6+ years experience in marketing analytics, data management, or marketing automation.
• 4+ years data visualization in Tableau or Power BI.
• 3+ years hands-on experience with Salesforce Marketing Cloud and AWS data services.

Responsibilities

• Develop comprehensive roadmap for marketing data strategy, analytics, and automation.
• Lead data selection and audience segmentation strategy for targeted marketing campaigns.
• Translate complex data into strategic recommendations for senior leadership.

Skills

Marketing analytics

Data management

Predictive modeling

SQL

Data storytelling

Education

Bachelor’s degree in Data Science, Marketing Analytics, Computer Science, or a related field

Tools

Tableau

Salesforce Marketing Cloud

Amazon Redshift

AWS Glue

Job description

Why BCAA?

Feel proud of what you do and help shape the future of BC at a BC Top Employer. We’re driven by purpose – delivering peace of mind to one in three BC households with insurance, roadside assistance, auto repair, Evo Car Share and Evolve E-Bike Share. With a long history of keeping roads safe and giving back in ways that build stronger communities, we offer a wide variety of meaningful, rewarding careers that move BC forward.

Are you a strategic thinker with deep technical expertise in marketing analytics, data architecture, and automation? BCAA is looking for aManager, Database Marketing and Analyticsto lead campaign data execution, the transformation of our marketing intelligence capabilities while driving data-informed decision-making across the organization. This is a high-impact leadership role where you’ll shape the future of personalized marketing, campaign performance, and customer experience through advanced analytics and scalable data solutions.

As part of the Digital Engagement team, you’ll lead the end-to-end strategy and execution of marketing data operations. You’ll be responsible for building a robust analytics infrastructure, enabling predictive modeling, and delivering actionable insights that drive growth, retention, and cross-sell initiatives.

You’ll work cross-functionally with Marketing, Product, IT, CX/UX, and Data Science teams to ensure data quality, accessibility, and alignment with business goals. You’ll also play a key role in the migration from legacy platforms (e.g., Unica) toSalesforce Marketing Cloud (SFMC)and the development of a modern MarTech stack including working with IS to improve marketing data access and architecture.

Key Responsibilities:

• Develop and execute a comprehensive roadmap for marketing data strategy, analytics, and automation.
• Lead data selection and audience segmentation strategy to support targeted, personalized marketing campaigns across multiple channels, ensuring alignment with campaign objectives and business goals
• Architect scalable data models and pipelines usingAmazon Redshift,AWS Glue, andAthena.
• Lead the design and implementation of multi-touch attribution models and KPI frameworks to evaluate marketing performance across the full customer journey.
• Build and maintain advanced dashboards and visualizations usingTableau (Primary),Datorama,Power BI, andGoogle Data Studio (Secondary)
• Design and deploy predictive models for customer segmentation, next-best-action, and lifetime value usingPython,R, and statistical modeling techniques.
• Orchestrate customer journeys and campaign segmentation usingSFMC Journey Builder,Automation Studio, andUnica.
• Ensure data governance, quality, and compliance across all marketing data assets.
• Translate complex data into compelling narratives and strategic recommendations for senior leadership.
• Lead the development and implementation of key metrics and Marketing KPI insights program to drive strategic insights and enable more data-driven marketing campaigns and programs.

Tech Stack & Tools:

• Cloud & Data Infrastructure: Amazon Redshift, AWS Glue, S3, Athena, EventBridge
• Marketing Platforms: Salesforce Marketing Cloud, Salesforce FSC, Unica (IBM Campaign)
• Analytics & Visualization: Tableau (advanced), Datorama, Power BI, Google Analytics 4
• Languages & Tools: SQL (advanced), Python, R, ETL/FTP, APIs
• AdTech & Audience Tools: DMPs, DSPs (a bonus)

What You Bring:

• 6+ years of experience in marketing analytics, data management, or marketing automation
• 4+ years of data visualization in Tableau or Power BI
• 3+ years of working experience with SQL and complex relational database technologies/concepts
• 3+ years of hands-on experience withSalesforce Marketing CloudandAWS data services
• Strong background in predictive modeling, segmentation, and data storytelling
• Solid understanding of Google Analytics 4
• Proven ability to lead cross-functional teams and translate business needs into scalable technical solutions
• Bachelor’s degree in Data Science, Marketing Analytics, Computer Science, or a related field

The salary range for this position is $115,000.00 - 130,000.00 CAD Annual and is determined via job-related knowledge, skills, experience, certifications, market demand and internal equity. In addition to base salary and BCAA benefits, this position is eligible for a performance bonus target of 12.5%, with the opportunity to earn up to 20%.

What we offer:

• The chance to make a difference every day in the lives of British Columbians, BCAA Members and our communities.

• Career and personal development to help you grow and reach your goals.

• Incentives that recognize team and individual sales and performance.

• Flexible benefits to support your health and lifestyle, and wellness dollars* to keep your body, mind and soul thriving.

• A competitive rewards package including salary performance bonus programs, pension plan*, and more to help build your personal wealth.

• Paid time off including vacation, and days for wellness, volunteering, and cultural, spiritual or religious connection.

• BCAA membership, with valuable perks and Member savings on every day and special spending, from gas and coffee to clothes, sports and event tickets, and hotels.

• Meaningful, rewarding work for a BC Top Employer known for putting people first and constantly building a better workplace for all our team members.

*for permanent employees

We’re always looking for amazing people like you. Apply today!

BCAA is an Equal Opportunity Employer, committed to providing accessible, inclusive employment. We have a long-standing partnership with the Presidents Group which strives to increase employment opportunities for people living with disabilities, and champion accessible employment in BC. If you need personalized support through application and recruitment, please contact [e-mail].