Manager, Creator Strategy

Live Nation; Toronto; On-site; CAD 70,000 - 90,000; Full time

Job summary

A leading live entertainment company based in Toronto is seeking a Manager, Creator Strategy to shape partnerships with content creators. This pivotal role requires 3-5 years in influencer marketing and a Bachelor's degree in marketing or related fields. The successful candidate will manage creator campaigns, ensuring they align with brand goals, while collaborating with cross-functional teams. Benefits include medical, dental, and vision support, as well as paid time off and concert tickets.

Benefits

Medical, Dental and Vision benefits

Generous paid time off

RRSP program with company match

Tuition reimbursement

Free concert tickets

Qualifications

• 3-5 years in influencer marketing, creator partnerships or branded content.
• Deep understanding of the creator landscape across Canada.
• Experience with contract negotiation and creator management tools.

Responsibilities

• Develop and recommend creator-driven programs that align brand goals.
• Own the day-to-day full creator lifecycle from budgeting to final deliverables.
• Serve as the key liaison between internal teams and external stakeholders.

Skills

Influencer marketing

Social media platforms

Communication skills

Campaign management

Data analysis

Education

Bachelor's degree in marketing or related field

Tools

Microsoft Suite

Creator IQ

Job description

Job Summary

WHO ARE WE?

Live Nation Entertainment is the world's leading live entertainment company, comprised of global market leaders: Ticketmaster, Live Nation Concerts, and Live Nation Media & Sponsorship. Ticketmaster is the global leader in event ticketing with over 620 million tickets sold annually and approximately 10,000 clients worldwide. Live Nation Concerts is the largest provider of live entertainment in the world promoting more than 50,000 events annually for nearly 7,000 artists in 40+ countries. These businesses allow Live Nation Media & Sponsorship to create strategic music marketing programs that connect more than 1,200 sponsors with the 145 million fans that attend Live Nation Entertainment events each year. For additional information, visit www.livenationentertainment.com.

WHO ARE YOU?

Passionate and motivated. Driven, with an entrepreneurial spirit. Resourceful, innovative, forward thinking and committed. At Live Nation Entertainment, our people embrace these qualities, so if this sounds like you then please read on!

THE ROLE

As Manager, Creator Strategy, you'll play a pivotal role in shaping how Live Nation Canada partners with content creators to deliver meaningful, high-impact sponsorship campaigns. You'll own the end-to-end strategy for creator‑led programs within our brand partnership portfolio - ensuring we deliver the right stories, through the right voices, to the right audiences.

This role requires a mix of creative sensibility, operational rigour, and a deep understanding of the creator economy.

WHAT THIS ROLE WILL DO

• Strategic Leadership: Develop and recommend creator‑driven programs that align brand goals with Live Nation Canada's portfolio of events. Translate partner briefs into clear creative plans and timelines.
• Creator Campaign Execution: Own the day‑to‑day full creator lifecycle - from budgeting, selection, and briefing to approvals and final deliverables. Ensure every creator campaign meets both brand partner and Live Nation Canada standards.
• Cross‑Functional Collaboration: Serve as the key liaison between internal teams (Sales, Brand Management, Marketing, Legal, Production, Finance) and external stakeholders (agencies, clients, creators) to drive alignment and execution.
• Contract Oversight: Manage the creator contracting process in collaboration with Legal, ensuring that talent agreements are timely and accurate.
• Creative & Content Quality Control: Review and approve final creator recommendations, content briefs, and campaign deliverables - ensuring briefing consistency, compliance, and campaign success.
• Team Management & Operational Excellence: Provide day‑to‑day guidance and mentorship to junior team members, ensuring campaign tasks are executed efficiently and to a high standard.
• Revenue Contribution & Performance Reporting: Support and enhance the development of Live Nation Canada's Creator Network by contributing ideas for new opportunities.
• Performance Reporting: Monitor campaign performance metrics and assist in reporting deliverables for clients - translating insights into strategic recommendations and optimization plans for future campaigns.

WHAT THIS PERSON WILL BRING

• 3-5 years in influencer marketing, creator partnerships or branded content (preferably in an agency or media/entertainment setting)
• Bachelor's degree in marketing, Advertising, Public Relations, or Communications an asset
• Deep understanding of the creator landscape across Canada with strong relationships with influencers, influencer management companies, and agencies
• Strong understanding of and experience with social media platforms and their business account backends
• Comfortable working with web and social analytic programs to analyze and interpret data and performance (understanding of Creator IQ is a plus)
• Proven ability to manage multiple campaigns simultaneously with keen attention to detail
• Strong communication skills and confidence in presenting to clients and senior stakeholders
• Experience with contract negotiation and creator management tools/platforms
• Ability to multi‑task and communicate effectively within different levels of the organization
• Proficient in Microsoft Suite
• Passion for music, live events, and culture

BENEFITS & PERKS

• HEALTH: Medical, Dental and Vision benefits for you and your family, along with Employee Assistant Programs through Modern Health and ComPsych
• YOURSELF: Generous paid time off policy including holiday closures, and sick time for you and dependents, along with free concert tickets
• WEALTH: RRSP program with company match, Stock Program Reimbursement
• FAMILY: New parent programs & support including caregiver leave and baby bonus, and infertility support
• CAREER: Tuition reimbursement, student loan repayment internal growth and development programs & trainings
• OTHERS: Volunteer time off, crowdfunding network, gender reassignment support

We thank all candidates for their interest, only those who will be selected for an interview will be contacted.

Physical Requirements/Work Environment

Sits for extended periods of time at a computer station or work desk; stands and walks throughout the day; occasionally move about inside the office to access file cabinets, office machinery, etc.; uses hands and fingers to operate computers and office equipment for up to 8 hours each day; lifts up to 10 pounds regularly; exposed to typical office environment conditions and noise levels.

Equal Employment Opportunity

We are passionate and committed to our people and go beyond the rhetoric of diversity and inclusion. You will be working in an inclusive environment and be encouraged to bring your whole self to work. We will do all that we can to help you successfully balance your work and homelife. As a growing business we will encourage you to develop your professional and personal aspirations, enjoy new experiences, and learn from the talented people you will be working with. It's talent that matters to us and we encourage applications from people irrespective of their gender, race, sexual orientation, religion, age, disability status or caring responsibilities.

Live Nation strongly supports equal employment opportunity for all applicants regardless of age (40 and over), ancestry, color, religious creed (including religious dress and grooming practices), family and medical care leave or the denial of family and medical care leave, mental or physical disability (including HIV and AIDS), marital status, domestic partner status, medical condition (including cancer and genetic characteristics), genetic information, military and veteran status, political affiliation, national origin (including language use restrictions), citizenship, race, sex (including pregnancy, childbirth, breastfeeding and medical conditions related to pregnancy, childbirth or breastfeeding), gender, gender identity, and gender expression, sexual orientation, or any other basis protected by applicable federal, state or local law, rule, ordinance or regulation.

We also afford equal employment opportunities to qualified individuals with a disability. For this reason, Live Nation will make reasonable accommodations for the known physical or mental limitations of an otherwise qualified individual with a disability who is an applicant consistent with its legal obligations to do so, including reasonable accommodations related to pregnancy in accordance with applicable local, provincial and / or federal law. As part of its commitment to make reasonable accommodations, Live Nation also wishes to participate in a timely, good faith, interactive process with a disabled applicant to determine effective reasonable accommodations, if any, which can be made in response to a request for accommodations. Applicants are invited to identify reasonable accommodations that can be made to assist them to perform the essential functions of the position they seek. Any applicant who requires an accommodation in order to perform the essential functions of the job should contact a Human Resources Representative to request the opportunity to participate in a timely interactive process. Live Nation will also provide reasonable religious accommodations on a case‑by‑case basis.

Hiring Practices

The preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.

Live Nation recruitment policies are designed to place the most highly qualified persons available in a timely and efficient manner. Live Nation may pursue all avenues available, including promotion from within, employee referrals, outside advertising, employment agencies, internet recruiting, job fairs, college recruiting and search firms.

This job description is a summary of duties that are expected to be performed. Duties outlined on this job description may not be all‑inclusive, and can be modified at any time if requested by management.