Manager, Content Strategy and Development

CIBC; Toronto; Hybrid; CAD 80,000 - 110,000; Full time

Job summary

CIBC is seeking a Manager for Content Strategy and Development to enhance client experiences through compelling content initiatives. This role involves writing, editing, and managing content across various formats, collaborating with internal teams, and utilizing analytics for performance optimization. Applicants should have a proven track record in content strategy and possess exceptional communication skills.

Benefits

Competitive salary

Incentive pay

Benefits program

Defined benefit pension plan

Employee share purchase plan

Paid day off for personal development

Qualifications

• 4 to 6 years of experience in content strategy or marketing, ideally in financial services.
• Exceptional writer and editor with ability to simplify complex topics.
• Experienced in using Adobe Analytics and Microsoft Excel for performance analysis.

Responsibilities

• Write, edit and curate multi-format content including articles and videos.
• Manage the editorial calendar and coordinate project timelines.
• Optimize content distribution and monitor performance using analytics tools.

Skills

Adobe Analytics

Content Development

Content Production

Microsoft Excel

Partnership Management

Engagement Analysis

Job description

Manager, Content Strategy and Development

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Manager, Content Strategy and Development

Join to apply for the Manager, Content Strategy and Development role at CIBC

We’re building a relationship-oriented bank for the modern world. We need talented, passionate professionals who are dedicated to doing what’s right for our clients.

At CIBC, we embrace your strengths and your ambitions, so you are empowered at work. Our team members have what they need to make a meaningful impact and are truly valued for who they are and what they contribute.

To learn more about CIBC, please visit CIBC.com

As an integral member of the National office, Personal Banking & Imperial Service Marketing team, reporting to the Director, Content Strategy and Development, the Manager, Content Strategy and Development is responsible for building and elevating content initiatives that support Imperial Service and Personal Banking. The Manager will focus on producing compelling, insight-driven multi-format content that enhances the client and advisor experience, supports business priorities and helps bring the value of advice to life, support editorial planning, collaborate with internal and external partners, and ensure content is delivered on time, aligned with brand and compliance standards. This is a hands-on role suited for a strong writer and content strategist, who thrives in a collaborative, fast-paced environment.

At CIBC we enable the work environment most optimal for you to thrive in your role. Details on your work arrangement (proportion of on-site and remote work) will be discussed at the time of your interview..

How You’ll Succeed

• Content development and execution - Write, edit and curate multi-format content including articles, videos, podcasts and client emails. Translate complex financial topics into clear, engaging content that supports advice conversations and build client relationships. Ensure all content adheres to high standards of quality and is consistent with brand voice, accessibility and compliance regulations.
• Editorial planning and production management - Manage the editorial calendar, coordinate project timeless and ensure seamless execution from concept to distribution. Manage content development workflows, including reviews and approvals from Legal, Compliance, Brand and subject matter experts. Maintain content libraries, support updates and audits and ensure ongoing accuracy and relevance of published material.
• Vendor and partnership management - Partner with internal teams including Marketing, Client Strategy, Communications, Legal and Digital to align content with business priorities. Collaborate with external vendors and agencies to ensure timely, high quality content production. Serve as a key point of contact for content coordination, status updates and delivery across projects.
• Content distribution and optimization - Support the distribution of content across digital platforms to maximize reach and engagement. Monitor content performance and audience engagement using analytics tools (Adobe Analytics and Microsoft Excel). Use data and insights to inform editorial planning, enhance content effectives and support continuous improvement.
  
  

Who You Are

• You can demonstrate 4 to 6 years of work experience in content strategy, journalism or marketing, ideally within the financial services with a proven track record in managing successful content campaigns and vendor relationships.
• You are an exceptional writer and editor with the ability to distill technical or complex financial concepts into clear, engaging and client-friendly content .
• You can demonstrate experience using Adobe Analytics and Microsoft Excel to analyze content performance and audience engagement. You have experience working with content workflows, digital platforms and performance analytics
• You can demonstrate experience in project management, with the ability to prioritize, multitask and meet deadlines in a fast paced, hybrid work environment. You are detail-oriented and understand the importance of brand, compliance, accessibility and tone in content execution.
• You act like an owner. You thrive when you're empowered to take initiative, go above and beyond, and deliver results. You bring curiosity, ownership, and client-first mindset to your work and take pride in delivering high-quality content that makes an impact. You embrace change, seek out innovative solutions and thrive in a fast-paced, hybrid work environment.
• You put our clients first. You engage with purpose to find the right solutions. You go the extra mile, because it's the right thing to do. You care deeply about delivering value to clients and advisors, and believe in the role of thoughtful, timely and compelling content in helping Canadians navigate their financial journeys with confidence.
• Values matter to you. You bring your real self to work and you live our values – trust, teamwork and accountability.
  
  

What CIBC Offers

At CIBC, your goals are a priority. We start with your strengths and ambitions as an employee and strive to create opportunities to tap into your potential. We aspire to give you a career, rather than just a paycheck.

• We work to recognize you in meaningful, personalized ways including a competitive salary, incentive pay, banking benefits, a benefits program*, defined benefit pension plan*, an employee share purchase plan, a vacation offering, wellbeing support, and MomentMakers, our social, points-based recognition program.
• Our spaces and technological toolkit will make it simple to bring together great minds to create innovative solutions that make a difference for our clients.
• We cultivate a culture where you can express your ambition through initiatives like Purpose Day; a paid day off dedicated for you to use to invest in your growth and development.
• Subject to plan and program terms and conditions
  
  

What You Need To Know

• CIBC is committed to creating an inclusive environment where all team members and clients feel like they belong. We seek applicants with a wide range of abilities and we provide an accessible candidate experience. If you need accommodation, please contact [e-mail]
• You need to be legally eligible to work at the location(s) specified above and, where applicable, must have a valid work or study permit.
• We may ask you to complete an attribute-based assessment and other skills tests (such as simulation, coding, French proficiency, MS Office). Our goal for the application process is to get to know more about you, all that you have to offer, and give you the opportunity to learn more about us.
  
  

Job Location

Toronto-81 Bay, 24th Floor

Employment Type

Regular

Weekly Hours

37.5

Skills

Adobe Analytics, Content Development, Content Development Management, Content Distribution, Content Production, Engagement Analysis, External Communication, Internal Communications, Journalism, Microsoft Excel, Partnership Management, Strategic Communication Planning

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Business Development and Sales

• Industries

  Banking

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