Manager, Card Marketing Oversight

Blend360; Toronto; Hybrid; CAD 60,000 - 100,000; Full time

Job summary

Join a forward-thinking company as a Marketing Manager focused on customer engagement and strategy. In this hybrid role, you'll lead innovative marketing initiatives for credit card products, collaborating across teams to drive growth and enhance customer experiences. Your expertise in marketing strategy and product analytics will be crucial as you navigate a fast-paced environment. This role not only offers the chance to shape impactful campaigns but also to foster an inclusive culture that values diverse perspectives. If you're passionate about leveraging data and creativity to achieve business objectives, this opportunity is perfect for you.

Benefits

Health Insurance

Vision Insurance

Dental Insurance

401K Plan

Life Insurance

Pretax Commuter Benefits

Paid Sick Time

Supportive Team Environment

Qualifications

• 4+ years in marketing strategy and customer engagement required.
• Experience with Agile methodologies and product analytics is a plus.

Responsibilities

• Develop and execute marketing strategies for credit card portfolio.
• Analyze market research to inform campaign strategies.

Skills

Marketing Strategy

Customer Engagement

Product Analytics

Agile Methodologies

Cross-Functional Collaboration

Education

Bachelor's Degree in Marketing or Related Field

Tools

Marketing Technology Stacks

Job description

Company Description

Blend is a premier AI services provider, committed to co-creating meaningful impact for its clients through the power of data science, AI, technology, and people. With a mission to fuel bold visions, Blend tackles significant challenges by seamlessly aligning human expertise with artificial intelligence. The company is dedicated to unlocking value and fostering innovation for its clients by harnessing world-class people and data-driven strategy. We believe that the power of people and AI can have a meaningful impact on your world, creating more fulfilling work and projects for our people and clients. For more information, visit www.blend360.com

We are seeking a Manager- Marketing - Cards Oversight to contribute to our next level of growth and expansion. Drive sustained and profitable revenue growth through the planning, development, and execution of customer engagement marketing programs. As a key member of the Marketing Planning and Delivery practice within Canadian Banking Marketing, you will lead full-funnel marketing planning and benefit-led campaigns that support the bank’s strategic objectives.

The Details:

• Location: Hybrid, Toronto (Onsite 2-3 days on site)
• Duration: 12 months with potential for extension
• Benefits: We offer benefits to our full-time consultants, including Health, Vision, Dental, 401K plan, Life Insurance, Pretax Commuter Benefits, Paid Sick Time, and an incredibly supportive team cheering you on!

Job Description

• Develop and execute engagement strategies across the credit card portfolio, including new product launches, events, upgrades, and card refreshes, ensuring seamless client experiences.
• Support annual and quarterly marketing planning, refining objectives to align with business goals.
• Analyze market research and data insights to inform the strategic direction of benefit-led campaigns.
• Monitor consumer sentiment, market conditions, and competitive activity to enhance agility in marketing planning and budget allocation.

• Partner with Customer Journey Management teams to design and implement action plans that drive customer engagement and revenue growth.
• Work cross-functionally with business, channel, and marketing teams in a highly matrixed environment to ensure alignment and buy-in.
• Support the development and deployment of creative assets across multiple channels and touchpoints.
• Ensure proper usage of the brand guidelines across all marketing materials.

• Foster an inclusive, high-performance culture that values diverse perspectives.
• Champion the clients core values: Accountability, Passion, Integrity, and Respect.
• Ensure compliance with operational risk, regulatory guidelines, and marketing governance standards.

Qualifications

• Manager: 4+ years of experience in marketing strategy, customer engagement, or related fields.
• Senior Manager: 6+ years of experience, with a proven track record of driving performance growth across multiple KPIs.
• Exposure to Agile methodologies and working in cross-functional teams.
• Strong understanding of product analytics and marketing technology stacks.
• Ability to thrive in a fast-paced, results-driven environment with a highly collaborative approach.

Working Conditions

• Hybrid role based in Toronto, with one day onsite per week.
• Standard office environment with occasional non-standard hours.
• Limited domestic travel as required.

Additional Information

This role is not eligible for immigration sponsorship.

A diverse workforce is a strong workforce
To deliver growth at BLEND360 and for our clients, we believe we have a responsibility and unique opportunity to positively impact the workforce. Diversity has played a critical role in our history, our growth, and continues to have a profound impact on our success. We are determined to have equality in the workplace, within our team and as an extension of our clients’ team.

This is not the work of the moment, and this requires continued learning and purposeful actions. We are investing resources to understand and improve the sourcing, selection, and retention of the talent we hire, and ultimately the workforce we provide for our clients. We will communicate our journey in the spirit of transparency and shared learning.