Manager, Calendar Planning

McDonald's Corporation; Toronto; On-site; CAD 80,000 - 100,000; Full time

Job summary

Join a leading global quick service restaurant as a Manager of Calendar Planning. This full-time role involves strategic thinking, collaboration, and communication to optimize the annual marketing calendar and achieve business KPIs. You'll work closely with various teams and gain exposure at all organizational levels, contributing to impactful strategic initiatives.

Qualifications

• 6+ years of experience in Marketing Strategy & Planning or Digital Marketing.
• Experience coordinating multiple teams at an enterprise level.

Responsibilities

• Define the annual calendar planning process and engage key stakeholders.
• Create calendar strategy communications and lead marketing planning meetings.
• Partner with Strategy & Insights to enhance performance measurement.

Skills

Analytical Skills

Problem Solving

Communication

Organizational Skills

Job description

Job Description:

Company Description:

At McDonald's, we are committed to being the best, and that starts with finding the best people. We have built a team of extraordinary people from around the world. We are problem solvers, risk takers, innovators, and thought leaders who take our work seriously but have fun doing it. We challenge ourselves to get smarter and sharper every day, value personal and professional growth, and believe in rewarding and celebrating our successes.

The Opportunity

Would you like to work for the #1 quick service restaurant operation in the world?

The Manager, Calendar Planning, is a full-time role reporting to the Director of Calendar Strategy & Menu Development. This role supports the development and optimization of the annual marketing calendar to achieve business KPIs and deliver a strong marketing plan. It requires strategic thinking, process management, and cross-team collaboration to evaluate business opportunities holistically, working across functions both within and outside marketing to understand product pipelines, business potential, operational and timing considerations, assess performance, and communicate effectively with all partners.

Who You Are

You can build strong relationships and work collaboratively with internal and external parties. You enjoy solving problems and think critically to make the right decisions. You possess strong organizational and planning skills to advance the company and influence strategic initiatives. You are a change agent with effective communication skills, capable of supporting our system in a fast-paced, agile environment.

What’s in it for you?

This is a unique opportunity to join a successful organization during a period of transformational change. You will gain exposure at all organizational levels, from team members to executives and franchisees. You seek a company with a winning culture where you can grow professionally and make a tangible impact on strategic initiatives.

Duties

In addition to adhering to McDonald’s policies and procedures, key responsibilities include:

Strategy

• Define the annual calendar planning process, engaging key stakeholders across internal and franchise leadership teams.
• Develop annual marketing calendar strategies aligned with business and marketing KPIs, in partnership with the Brand Strategy Director and Marketing Category Managers.
• Manage scenario planning and collaborate across functions (menu, value, BI, SC, etc.) to ensure timing alignment and plan optimizations.

Communication

• Create calendar strategy communications to ensure alignment on priorities, lead marketing planning meetings, and represent the marketing team in cross-functional groups (ISC).
• Support marketing leadership and franchisee engagement through presentations and meetings.
• Design and implement processes to improve marketing planning efficiency.

Marketing Measurement

• Partner with Strategy & Insights, Marketing Category teams, agencies, and external partners to enhance performance measurement for campaigns and the overall plan.
• Assist the Strategy & Insights team with the QBR preparation process.

Qualifications

• 6+ years of experience in Marketing Strategy & Planning, Brand, or Digital Marketing within a demanding retail, financial, or QSR environment.
• A customer-centric mindset with a strong understanding of traditional marketing strategies and tactics.
• Experience coordinating multiple teams at an enterprise level and working with agency partners.
• Strong analytical skills to differentiate between marketing and business KPIs.
• Curiosity and entrepreneurial spirit, with comfort in experimenting and reporting results to evolve practices continually.

Additional Information:

McDonald’s Canada and Owner/Operators are committed to a diverse and inclusive workplace. We provide fair, equitable, and accessible opportunities for all employees and applicants. Accommodations are available upon request during the application process.