Manager, Calendar Planning

McDonald's Canada; Toronto; On-site; CAD 80,000 - 100,000; Full time

Job summary

Join a leading quick service restaurant as a Manager, Calendar Planning. You'll optimize marketing strategies and collaborate across teams to achieve business KPIs. This role offers exposure to all organizational levels and the chance to impact strategic initiatives.

Qualifications

• 6+ years of experience in Marketing Strategy & Planning, Brand, or Digital Marketing.
• Customer-centric mindset with strong understanding of marketing strategies.

Responsibilities

• Define the annual calendar planning process and engage key stakeholders.
• Create communication strategies to ensure alignment on priorities.
• Partner with teams to measure marketing performance at both campaign and holistic levels.

Skills

Analytical Skills

Communication

Problem Solving

Strategic Thinking

Job description

Job Description:

Company Description:

At McDonald's, we are committed to being the best, and that starts with finding the best people. We have built a team of extraordinary people from around the world. We are problem solvers, risk takers, innovators, and thought leaders who take our work seriously but have fun doing it. We challenge ourselves to get smarter and sharper every day, value personal and professional growth, and believe in rewarding and celebrating our successes.

The Opportunity

Would you like to work for the #1 quick service restaurant operation in the world?

The Manager, Calendar Planning is a full-time role reporting to the Director of Calendar Strategy & Menu Development. You will support the development and optimization of the annual marketing calendar to achieve business KPIs and deliver a strong marketing plan. This requires strategic thinking, process management, and collaboration across teams to evaluate business opportunities holistically, including working cross-functionally to understand product pipeline, business potential, operational considerations, assess performance, and communicate effectively with all partners.

Who You Are

You can build strong relationships and work collaboratively with internal and external parties. You enjoy solving problems, think critically, and can make informed decisions. You possess strong organizational and planning skills, influence strategic initiatives, and are a change agent with excellent communication skills, capable of supporting our system in a fast-paced, agile environment.

What’s in it for you?

This is an excellent opportunity to join a successful organization during a time of transformation. You will gain exposure at all organizational levels, from team members to executives and franchisees. You seek a company with a winning culture where you can grow and make a tangible impact on strategic initiatives.

Duties

In addition to following McDonald’s policies and procedures, key responsibilities include:

Strategy

• Define the annual calendar planning process and engage key stakeholders across internal and franchise leadership.
• Develop marketing calendar strategies to meet business and marketing KPIs in partnership with relevant teams.
• Manage scenario planning and cross-functional collaboration to ensure timing alignment and plan optimization.

Communication

• Create communication strategies to ensure alignment on priorities, lead planning meetings, and represent the marketing team in cross-functional groups.
• Support marketing leadership and franchisee engagement through presentations and meetings.
• Design processes to improve marketing planning efficiencies.

Marketing Measurement

• Partner with various teams and external partners to measure marketing performance at both campaign and holistic levels.
• Assist in preparing for quarterly business reviews (QBRs).

Qualifications

• 6+ years of experience in Marketing Strategy & Planning, Brand, or Digital Marketing in a demanding retail, financial, or QSR environment.
• Customer-centric mindset with a strong understanding of marketing strategies and tactics.
• Experience coordinating with multiple teams and agency partners.
• Strong analytical skills to differentiate between marketing and business KPIs.
• Curiosity and entrepreneurial spirit, with initiative to experiment and report results, continually improving practices.

Additional Information:

McDonald’s Canada and its franchisees are committed to diversity and inclusion. We provide fair, equitable, and accessible opportunities for all employees and applicants. Accommodations are available upon request during the application process.