Manager, B2B Social

Dentsu Aegis Network Ltd.; Toronto; On-site; CAD 85,000 - 95,000; Full time

Job summary

An established industry player is seeking a dynamic B2B marketer to lead social media campaigns within a specialized team. This role emphasizes creativity and strategic thinking, requiring a candidate who can seamlessly manage multiple projects while delivering measurable results. You will collaborate with colleagues and clients to craft compelling campaigns that resonate with target audiences. The ideal candidate will possess strong communication skills and a solid background in digital marketing, ensuring innovative approaches to elevate brand visibility. Join a vibrant team that values diverse perspectives and fosters a creative work environment.

Benefits

Medical Insurance

Dental Insurance

RRSP

Paid Time Off

Qualifications

• 5+ years of experience in social and digital campaign planning.
• Exceptional written and verbal communication skills required.
• Ability to manage multiple projects with meticulous attention to detail.

Responsibilities

• Create and manage social campaigns for brand awareness and lead generation.
• Lead the measurement strategy to track campaign success.
• Collaborate with clients and teams to create impactful campaigns.

Skills

Social Media Campaign Management

B2B Marketing

Creative Thinking

Communication Skills

Project Management

Attention to Detail

Education

Bachelor’s Degree in Marketing

Bachelor’s Degree in Communications

Bachelor’s Degree in Public Relations

Tools

Salesforce.com

Google Analytics

LinkedIn Marketing

Meta Advertising

Marketing Automation Software

Microsoft Office Suite

Job description

Our mission is to Drive Business Performance. We use data to create personalized and connected experiences that deliver transformative business outcomes. Our role is to ensure our clients meet their quantifiable business goals every day, consistently, in every market. We are entirely focused on delivering better business results through optimization, creation and analysis across all digital platforms. Our scope ranges from recommending how to use content more effectively to optimizing daily media channel performance and maximizing visibility in eCommerce platforms.

Our team is looking for a strong B2B marketer to join us and manage social media campaigns for our growing B2B media practice.

About us:

dentsu B2B is a specialized, award-winning B2B group within dentsu. We have 20+ years of B2B heritage. You’ll join over 1,000 integrated B2B specialists from across the globe to develop bespoke B2B solutions and partnerships. Our unique point of view on B2B is The Superpowers Index, an annual survey of B2B buyer behaviour.

About you:

Great campaign execution is your specialty with creativity mixed in and you enjoy supporting your team and the sales team. You always look for new ways to innovate our social media efforts.

We are looking for a self-motivated, highly detail-oriented, and creative thinker. Someone who is proficient in taking a campaign idea and leading it through the planning, executing, and measuring phases to create memorable and impactful B2B marketing. This is a highly collaborative and visible position, so good communication and interpersonal skills are a must. While the responsibility will be for the US market, collaboration and cooperation with the Canadian team will be required. This role reports to the Director of Platforms and Performance.

Responsibilities:

1. Create, manage, execute, and measure social campaigns to achieve brand awareness and/or lead generation
2. Lead efforts to create a holistic campaigns measurement strategy to track marketing campaigns' success and communicate results to stakeholders
3. Oversee social media strategy and execution including paid campaigns (LinkedIn, Meta, etc.)
4. Collaborate with clients and colleagues to create campaigns and/or events that promote services/products
5. Work in conjunction with creative teams to create collateral to complement campaigns
6. Manage a subsection of the overall media budget
7. Ensure effective communication strategies with colleagues and clients
8. Perform additional functions and administrative tasks as required for media activation

Qualifications & Experience:

• 5+ years of social/digital campaign planning experience
• Bachelor’s degree in Marketing, Communications, Public Relations, or an equivalent combination of education, training, and/or experience
• Creative thinking as applied to B2B marketing campaigns and events
• Exceptional written and verbal communication skills
• Ability to manage multiple projects simultaneously
• Meticulous attention to detail and excellent organizational skills
• Ability to collaborate with different teams and job levels to accomplish responsibilities
• Thorough knowledge of Microsoft Office, especially Outlook, Word, PowerPoint, and Excel
• Salesforce.com, Google Analytics, LinkedIn Marketing, Meta, and marketing automation software experience preferred

Additional information:

The salary range for this position is $85k-$95k. Actual salary within the range will be based on relevant experience, knowledge, and skills. A range of medical, dental, RRSP, paid time off, and/or other benefits are also available to all permanent employees.

We know that diverse ideas, perspectives, and backgrounds foster a stronger and more creative work environment that delivers better business results. We strive to create workplaces that reflect the clients we serve and where everyone feels empowered to bring their full, authentic selves to work. We are committed to accommodating candidates from all ability levels throughout the recruitment process. If you need accommodation during the application or interview process, please contact [e-mail] or start a conversation about your accessibility needs.

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Location:

Toronto