Manager, B2B Social

Dentsu Aegis Network Ltd.; Toronto; On-site; CAD 85,000 - 95,000; Full time

Job summary

Join a forward-thinking company as a B2B marketer, where you'll manage innovative social media campaigns to drive brand awareness and lead generation. This dynamic role requires creativity and collaboration, focusing primarily on the US market while working closely with the Canadian team. Your expertise in campaign planning and execution will be essential in delivering impactful marketing strategies. With a commitment to diversity and inclusion, this organization values your contributions and offers a supportive environment for professional growth. If you're detail-oriented and passionate about B2B marketing, this opportunity is perfect for you.

Benefits

Medical Insurance

Dental Insurance

RRSP

Paid Time Off

Qualifications

• 5+ years of experience in social/digital campaign planning.
• Exceptional written and verbal communication skills.

Responsibilities

• Create and manage social campaigns for brand awareness.
• Lead campaign measurement strategy and communicate results.
• Oversee social media strategy including paid campaigns.

Skills

Social Media Campaign Planning

B2B Marketing

Creative Thinking

Communication Skills

Project Management

Education

Bachelor’s degree in Marketing

Bachelor’s degree in Communications

Bachelor’s degree in Public Relations

Tools

Salesforce

Google Analytics

LinkedIn Marketing

Meta

Marketing Automation Software

Microsoft Office

Job description

Our mission is to Drive Business Performance. We use data to create personalized and connected experiences that deliver transformative business outcomes. Our role is to ensure our clients meet their quantifiable business goals every day, consistently, in every market. We are entirely focused on delivering better business results through optimization, creation, and analysis across all digital platforms. Our scope ranges from recommending how to use content more effectively to optimizing daily media channel performance and maximizing visibility in eCommerce platforms.

Our team is looking for a strong B2B marketer to join us and manage social media campaigns for our growing B2B media practice.

About us:

dentsu B2B is a specialized, award-winning B2B group within dentsu. We have 20+ years of B2B heritage. You’ll join over 1,000 integrated B2B specialists from across the globe to develop bespoke B2B solutions and partnerships. Our unique point of view on B2B is The Superpowers Index, an annual survey of B2B buyer behavior.

About you:

Great campaign execution is your specialty, with creativity mixed in, and you enjoy supporting your team and the sales team. You always look for new ways to innovate our social media efforts.

We are looking for a self-motivated, highly detail-oriented, and creative thinker—someone proficient in taking a campaign idea and leading it through planning, executing, and measuring phases to create memorable and impactful B2B marketing. This is a highly collaborative and visible position, so good communication and interpersonal skills are essential. While the primary responsibility will be for the US market, collaboration with the Canadian team is also required. This role reports to the Director of Platforms and Performance.

Responsibilities:

1. Create, manage, execute, and measure social campaigns to achieve brand awareness and/or lead generation.
2. Lead efforts to create a holistic campaign measurement strategy to track success and communicate results to stakeholders.
3. Oversee social media strategy and execution, including paid campaigns (LinkedIn, Meta, etc.).
4. Collaborate with clients and colleagues to create campaigns and/or events that promote services/products.
5. Work with creative teams to produce collateral to support campaigns.
6. Manage a portion of the overall media budget.
7. Ensure effective communication strategies with colleagues and clients.
8. Perform additional functions and administrative tasks related to media activation.

Qualifications & Experience:

• 5+ years of social/digital campaign planning experience.
• Bachelor’s degree in Marketing, Communications, Public Relations, or equivalent.
• Creative thinking applied to B2B marketing campaigns and events.
• Exceptional written and verbal communication skills.
• Ability to manage multiple projects simultaneously.
• Meticulous attention to detail and excellent organizational skills.
• Ability to collaborate across teams and levels.
• Proficiency in Microsoft Office; experience with Salesforce, Google Analytics, LinkedIn Marketing, Meta, and marketing automation software is preferred.

Additional information:

The salary range is $85k-$95k, based on experience, knowledge, and skills. Benefits include medical, dental, RRSP, paid time off, and more. We value diversity and are committed to an inclusive workplace. For accommodation requests, contact [e-mail].