Manager, Audiences

Postmedia Network Inc; Canada; Remote; CAD 60,000 - 80,000; Full time

Job summary

An innovative media company is seeking a Manager of Audiences to join their dynamic Audience Analytics team. This role offers the chance to bridge the gap between publisher needs and sales strategies while developing fresh audience segments. The ideal candidate will thrive in a collaborative environment, leveraging their expertise in audience segmentation and campaign management to drive impactful results. You will play a crucial role in translating complex data insights into actionable strategies that enhance media performance. If you're a self-starter with a passion for data and creativity, this opportunity is perfect for you.

Qualifications

• 5+ years of experience in audience segmentation and campaign planning.
• Strong understanding of the advertising ecosystem and media dynamics.

Responsibilities

• Develop and activate high-performing audience segments tailored to advertiser needs.
• Support campaign planning and audience strategies in collaboration with Sales.

Skills

Audience Segmentation

Campaign Management

Data Management Platform (DMP)

Consumer Data Analysis

Cross-Functional Collaboration

Programmatic Advertising

Tools

Adobe Audience Manager

Permutive

Lotame

Job description

Position Type: Full-Time, Permanent
Location: Remote (Canada)
Division: Audience Analytics

The Company:
Postmedia is a Canadian news media company representing more than 130 brands across multiple print, online and mobile platforms. Award-winning journalists and innovative product development teams bring engaging content to millions of people every week whenever and wherever they want it.

This exceptional content, reach and scope offers advertisers and marketers compelling solutions to effectively reach target audiences. We are always on the lookout for talented individuals to join our team.

The Opportunity:

Postmedia’s Audience team is looking for a Manager, Audiences to support the development of fresh and innovative audience segments with a strong understanding of the digital advertising ecosystem. This role requires someone who can bridge the gap between publisher needs, sales strategies, and campaign execution, while being groomed into a Data Management Platform (DMP) expert.

You’ll split your time between building new audience segments and supporting sales efforts by bringing actionable audience insights to life. We’re looking for someone who understands how campaign management works, how audience segmentation powers media performance, and what publishers need to effectively deliver against advertiser expectations.

You’re not afraid to roll up your sleeves— you’re a self-starter, comfortable working independently and in cross-functional teams. On a day-to-day basis, you’ll be the go-to person connecting audience insights with business outcomes, always keeping the big picture in mind. If you love experimenting, thinking creatively, and translating ideas into impact, this is the role for you.

What You'll Do:

• Collaborate with cross-functional teams to develop, package, and activate high-performing audience segments tailored to advertiser needs
• Partner with Sales to support campaign planning and audience strategies that align with media objectives
• Champion the use of audience data in driving campaign performance, acting as a bridge between business goals and data capabilities
• Learn and eventually lead taxonomy development, maintenance, and DMP operations; hands-on-keyboard DMP admin experience is a plus but not required
• Stay current with DMP tools and features (e.g. Adobe Audience Manager, Permutive, Lotame), with training and mentorship available to grow expertise
• Test and validate existing and new audiences, translating data insights into clear business actions
• Evangelize the value of audience segments across the organization, including Sales, Marketing, Analytics and more
• Translate complex audience strategies into clear, compelling go-to-market stories for internal and external partners

Who You Are:

• 5+ years of experience working with consumer data, audience segmentation, and campaign/media planning—experience with publishers, media agencies, or digital advertisers strongly preferred
• Strong understanding of the advertising ecosystem, including campaign management, media buying/selling dynamics, and how audiences drive performance
• Comfortable speaking the language of both publishers and advertisers
• Curious and eager to grow into a DMP expert; prior DMP hands-on experience is a bonus, but a foundational understanding of its role in audience management is preferred
• Familiarity with the programmatic advertising landscape is preferred
• Ability to work effectively with cross-functional teams and partners and can lead meetings and business outcomes
• Previous experience in media, publishing, or digital environments is preferred

We thank in advance all applicants for their interest, however only those candidates under consideration will be contacted. Only candidates legally eligible to work in Canada will be considered. No phone calls or agencies please.

Postmedia Network Inc. is committed to providing accommodations for people with disabilities in all areas of the hiring process. If you require an accommodation during the hiring process, please make your needs known in advance. Accommodation requests will be provided on an individual basis.

Postmedia Network Inc. is committed to employment equity and an inclusive, barrier-free selection process and work environment. Postmedia Network Inc. encourages applications from women, indigenous peoples, persons with disabilities and members of visible minorities.