Manager, Affinity Advisor Marketing

Manulife; Montreal; Hybrid; CAD 93,000 - 143,000; Full time

Job summary

Manulife seeks a Marketing Manager for the Affinity Advisor channel in Canada to lead omni-channel programs and drive customer acquisition, cross-sell, retention and loyalty. You will partner with analytics, product, sales and agency teams to deliver measurable business impact and exceptional experiences.

You will manage budgets, forecast results, and translate customer insights into high-impact marketing activities for retirees, self-employed Canadians, families, and travelers through advisor

Qualifications

• Minimum 8 years progressive marketing experience with digital, direct & social marketing background.
• Post-secondary education and demonstrated business acumen.
• In-depth experience with digital, direct and analytical marketing and funnel optimization.
• Strong understanding of what drives return on marketing investment.

Responsibilities

• Lead cross-functional teams to deliver integrated marketing programs on time and on budget.
• Establish and manage relationships across marketing, product, sales, analytics and agency partners.
• Lead end-to-end marketing planning from ideation to execution.
• Collaborate with cross-functional partners to develop omni-channel programs.
• Own marketing budgeting and monthly forecasting; measure campaign effectiveness and optimize in real time.

Skills

Digital marketing

Direct marketing

Social marketing

Analytics

ROI optimization

Stakeholder management

Team leadership

Project management

Education

Post-secondary education

Job description

We’re looking for an outgoing, passionate, results-driven Marketing Manager to join the Manulife Insurance Marketing team in support of the Affinity Advisor channel . We're building deeper relationships with advisors, and distribution partners through data-driven marketing, innovative media strategies, and engaging content that drives growth across health and dental, travel, and specialty insurance solutions.

The Marketing Manager, Affinity Advisor , will be responsible for developing and executing strategic marketing programs supporting the roll-out of key initiatives, including customer acquisition, cross-sell, retention, digital adoption, and partner growth. We work closely with business, product, sales, analytics, and agency partners to deliver measurable business impact and exceptional customer experiences.

As the Marketing Manager, Affinity Advisor , you will lead, plan, execute, and optimize omni-channel marketing programs that support Manulife's Affinity business in Canada, including Health & Dental Insurance, Travel Insurance, and partner-based insurance solutions. You will drive acquisition, retention, and loyalty while helping to grow sales across advisor, and partner distribution channels. This includes supporting key customer segments such as retirees, self-employed Canadians, families, travellers, and individuals transitioning from group benefits coverage.

We're looking for a strategic marketer who brings innovative thinking, excels at collaboration, and thrives in a fast-paced environment. An effective communicator and relationship builder, you can navigate complex stakeholder groups while inspiring teams to deliver exceptional results.

Position Responsibilities:

Leadership & Collaboration

• Proven experience delivering impact and business results with a track record of developing and executing strategies to deliver both short-term and long-term results.
• Effectively establish and manage relationships across marketing, product, sales, customer experience, analytics, and external agency partners.
• Lead cross-functional teams to deliver integrated marketing programs on time, on budget, and aligned to business objectives.
• Collaborate closely with partner organizations and distribution teams to identify new growth opportunities.
• Champion a culture of innovation, experimentation, and continuous improvement.
• Communicate and present effectively to stakeholders at all levels of the organization.
• Adapt quickly to evolving business priorities, market conditions, and customer needs.
• Lead and develop a team of marketing and communications professionals focused on delivering growth and exceptional customer experiences.

Business Acumen

• In-depth experience with digital, direct, analytical marketing and funnel optimization, with a strong understanding of what drives return on marketing investment.
• Proven track record successfully driving marketing efficiency, delivering marketing KPIs and achieving business results.

Marketing Planning & Activation

• Lead end-to-end marketing planning from ideation to strategies and initiatives that drive business results, to execution.
• Work collaboratively with cross functional and agency partners to develop & implement omni-channel, fully integrated marketing programs in support of business objectives.

Measurement & Budgeting

• Work with business teams to ensure clear understanding of financial targets and build into marketing planning process.
• Own and manage marketing budget & monthly forecasting.
• Work with Digital Reporting, Campaign Management & Media Agency to measure campaign effectiveness, while optimizing performance in real time.

Required Qualifications

• Minimum 8 years progressive marketing experience, with strong digital, direct & social marketing background.
• Post-secondary education and demonstrated business acumen.
• In-depth experience with digital, direct and analytical marketing and funnel optimization; in high-growth environments (financial services industry knowledge is an asset, but not a requirement).
• Strong understanding of what drives return on marketing investment.
• Track record and proven results driving marketing efficiency, success and media & direct marketing optimization.
• Ability to translate the benefits of products into simple and intuitive propositions that demonstrate customer value.
• Ability to understand and leverage the consumer and translate insights into high-impact marketing activities.
• Strategic Marketing: Marketing anchored in business strategy driving to best in class Marketing.
• Analytical capability working with Research & Insights; Advanced Analytics; HCD and Finance.
• Strong organizational, planning and project management skills with a proven ability to autonomously manage concurrent projects; and effectively manage internal and external relationships, within a fast-paced environment
• Strong judgment, consulting, negotiating, influencing and collaboration skills.
• Excellent communications and interpersonal skills with the ability to build relationships, maintain professionalism and foster collaboration and buy-in from key stakeholders.
• Highly motivated, proactive self-starter with strong sense of urgency.

Preferred Qualifications:

• Bilingualism (English and French) is an asset. If the successful candidate is in Québec, proficiency in both languages will be required to support clients from various provinces outside of Quebec.

When you join our team:

• As part of our global team, we’ll support you in shaping the future you want to see.
• We’ll empower you to learn and grow the career you want.
• We’ll recognize and support you in a flexible environment where well-being and inclusion are more than just words.

#LI-Hybrid

The role being advertised is an existing vacancy.

Acerca de Manulife y John Hancock

Manulife Financial Corporation es un importante proveedor internacional de servicios financieros que ayuda a las personas a tomar decisiones de una manera más fácil y a vivir mejor. Para obtener más información acerca de nosotros, visite http://www.manulife.com .

Manulife es un empleador que ofrece igualdad de oportunidades

En Manulife/John Hancock, valoramos nuestra diversidad. Nos esforzamos por atraer, formar y retener una fuerza laboral tan diversa como los clientes a los que prestamos servicios, y para fomentar un entorno laboral inclusivo en el que se aprovechen las fortalezas de las culturas y las personas. Estamos comprometidos con la equidad en las contrataciones, la retención de talento, el ascenso y la remuneración, y administramos todas nuestras prácticas y programas sin discriminación por motivos de raza, ascendencia, lugar de origen, color, origen étnico, ciudadanía, religión o creencias religiosas, credo, sexo (incluyendo el embarazo y las afecciones relacionadas con este), orientación sexual, características genéticas, condición de veterano, identidad de género, expresión de género, edad, estado civil, estatus familiar, discapacidad, o cualquier otro aspecto protegido por la ley vigente.

Nuestra prioridad es eliminar las barreras para garantizar la igualdad de acceso al empleo. Un representante de Recursos Humanos trabajará con los solicitantes que requieran una adaptación razonable durante el proceso de solicitud. Toda la información que se haya compartido durante el proceso de solicitud de adaptación se almacenará y utilizará de manera congruente con las leyes y las políticas de Manulife/John Hancock correspondientes. Para solicitar una adaptación razonable en el proceso de solicitud, envíenos un mensaje a [e-mail] .

Referenced Salary Location

Toronto, Ontario

Modalidades de Trabajo

Híbrido

Salary range is expected to be between

$92,900.00 CAD - $142,900.00 CAD

Los empleados también tienen la oportunidad de participar en programas de incentivos y recibir una compensación vinculada al rendimiento empresarial e individual. El salario real variará según las condiciones del mercado local, la geografía y factores relacionados con el puesto como conocimientos, habilidades, requerimientos, experiencia y educación/formación. Si solicitas este puesto fuera de tu ubicación principal, por favor escríbenos a [e-mail] para conocer el rango salarial correspondiente a tu ubicación.

Manulife ofrece a los empleados aptos una amplia variedad de beneficios personalizables, entre ellos, beneficios de salud, odontológicos, de salud mental, oftalmológicos, por discapacidad a corto y a largo plazo, cobertura de seguro de vida y por muerte accidental y desmembramiento, adopción/subrogación y bienestar, y planes de asistencia al empleado/familiar. También ofrecemos a los empleados admisibles varios planes de ahorro para la jubilación (incluidos planes de pensiones y un plan mundial de propiedad de acciones con contribuciones equivalentes del empleador) y recursos de asesoramiento y educación financiera. Nuestro generoso programa de tiempo libre remunerado en Canadá incluye feriados, vacaciones, días personales y días por enfermedad, y ofrece la gama completa de ausencia laboral reglamentaria. Si se está postulando para este puesto en los EE. UU., póngase en contacto con [e-mail] para obtener más información sobre las disposiciones relativas al tiempo libre remunerado específicas de EE. UU.

We use data and analytics technologies, such as artificial intelligence (AI), and automated processing tools, to analyze and process the information you provide to us or third parties in the application process. For more information, please refer to our personal information collection statement (https://careers.manulife.com/global/en/talentacquisitionprivacystatement) .