Strategic Marketing Manager

Manulife; Toronto; Hybrid; CAD 85,000 - 135,000; Full time

Job summary

Manulife Insurance Marketing is seeking a Strategic Marketing Manager to develop go-to-market plans for high-net-worth advisor segments. You will drive data-driven marketing, innovative media strategies, and engaging content to grow relationships and product awareness across Individual Insurance and Guarantee Wealth Solutions.

You will lead strategic planning, market analysis, campaign development, and cross-functional collaboration while tracking performance and managing budgets in a hybrid

Qualifications

• Experience in strategic marketing within the insurance industry.
• Strong go-to-market knowledge and marketing principles.
• Excellent analytical and market-trend interpretation skills.
• Exceptional written and verbal communication; ability to craft clear plans.
• Leadership and professionalism to influence across levels.
• Proven ability to manage multiple projects and meet deadlines.
• Proficiency with CRM and marketing automation tools.

Responsibilities

• Strategic planning: develop and implement go-to-market strategies for advisor segments.
• Market analysis: research needs and trends within the insurance industry.
• Campaign development: design targeted campaigns across digital, print and in-person channels.
• Relationship building: maintain advisory relationships and provide marketing support.
• Cross-functional collaboration with sales, product, and customer service.
• Performance tracking: analyze results and adjust strategies based on data.
• Brand management: enhance visibility through partnerships and thought leadership.
• Budget management: allocate resources for maximum ROI.

Skills

Strategic marketing

Insurance knowledge

Go-to-market

Data-driven marketing

Analytical

Communication

Leadership

Project management

Education

Bachelor's degree in Marketing/Business

Master's degree preferred

Tools

CRM systems

Marketing automation tools

Job description

We’re looking for an outgoing, passionate, results-driven Strategic Marketing Manager to join the Manulife Insurance Marketing team. We're building deeper relationships with advisors, and distribution partners through data-driven marketing, innovative media strategies, and engaging content that drives growth across Individual Insurance and Guarantee Wealth Solutions.

As a Strategic Marketing Manager, you will be responsible for developing and executing go-to-market plans aimed at high-net-worth advisors within the insurance sector. You will leverage your expertise in strategic marketing and understanding of the insurance industry to create innovative strategies that enhance our brand presence, drive growth, and ensure we remain the partner of choice for clients.

Position Responsibilities:

• Strategic Planning: Develop and implement comprehensive go-to-market strategies for targeting advisor segments, aligning with company goals and market opportunities.
• Market Analysis: Conduct thorough market research and analysis to understand the needs and preferences of clients, identifying key trends and opportunities within the insurance industry.
• Campaign Development: Design and execute targeted marketing campaigns that effectively communicate our value proposition to advisors, utilizing a mix of digital, print, and in-person tactics.
• Relationship Building: Cultivate and maintain strong relationships with advisors, acting as a trusted partner to understand their needs and provide tailored marketing support.
• Collaboration: Work closely with cross-functional teams, including sales, product development, and customer service, to ensure alignment and support for go-to-market initiatives.
• Performance Tracking: Monitor and analyze the performance of marketing strategies, using data-driven insights to make informed adjustments and improvements.
• Brand Management: Enhance brand visibility and reputation among advisors through strategic partnerships, sponsorships, and thought leadership initiatives.
• Budget Management: Manage marketing budgets effectively, ensuring resources are allocated efficiently to maximize impact and return on investment.

Required Qualifications:

• Proven experience in strategic marketing within the insurance industry, with a focus on high-net-worth market clients.
• Strong understanding of go-to-market strategies and marketing principles.
• Excellent analytical skills with the ability to interpret data and market trends.
• Exceptional communication (written and verbal), with the ability to build communication plans and write clear, strong marketing deliverables.
• Leadership and professionalism, with the ability to influence and partner with employees at all levels.
• Demonstrated ability to manage multiple projects simultaneously and meet deadlines.
• Proficiency in marketing automation tools and CRM systems.

Preferred Qualifications:

• Bachelor's degree in Marketing, Business Administration, or a related field; a Master's degree is preferred.
• Bilingualism (English and French) is an asset. If the successful candidate is in Québec, proficiency in both languages will be required to support clients from various provinces outside of Quebec.

When you join our team:

• As part of our global team, we’ll support you in shaping the future you want to see.
• We’ll empower you to learn and grow the career you want.
• We’ll recognize and support you in a flexible environment where well-being and inclusion are more than just words.

#LI-Hybrid

The role being advertised is an existing vacancy.

Acerca de Manulife y John Hancock

Manulife Financial Corporation es un importante proveedor internacional de servicios financieros que ayuda a las personas a tomar decisiones de una manera más fácil y a vivir mejor. Para obtener más información acerca de nosotros, visite http://www.manulife.com .

Manulife es un empleador que ofrece igualdad de oportunidades

En Manulife/John Hancock, valoramos nuestra diversidad. Nos esforzamos por atraer, formar y retener una fuerza laboral tan diversa como los clientes a los que prestamos servicios, y para fomentar un entorno laboral inclusivo en el que se aprovechen las fortalezas de las culturas y las personas. Estamos comprometidos con la equidad en las contrataciones, la retención de talento, el ascenso y la remuneración, y administramos todas nuestras prácticas y programas sin discriminación por motivos de raza, ascendencia, lugar de origen, color, origen étnico, ciudadanía, religión o creencias religiosas, credo, sexo (incluyendo el embarazo y las afecciones relacionadas con este), orientación sexual, características genéticas, condición de veterano, identidad de género, expresión de género, edad, estado civil, estatus familiar, discapacidad, o cualquier otro aspecto protegido por la ley vigente.

Nuestra prioridad es eliminar las barreras para garantizar la igualdad de acceso al empleo. Un representante de Recursos Humanos trabajará con los solicitantes que requieran una adaptación razonable durante el proceso de solicitud. Toda la información que se haya compartido durante el proceso de solicitud de adaptación se almacenará y utilizará de manera congruente con las leyes y las políticas de Manulife/John Hancock correspondientes. Para solicitar una adaptación razonable en el proceso de solicitud, envíenos un mensaje a [e-mail] .

Referenced Salary Location

Waterloo, Ontario

Modalidades de Trabajo

Híbrido

Salary range is expected to be between

$85,300.00 CAD - $135,300.00 CAD

Los empleados también tienen la oportunidad de participar en programas de incentivos y recibir una compensación vinculada al rendimiento empresarial e individual. El salario real variará según las condiciones del mercado local, la geografía y factores relacionados con el puesto como conocimientos, habilidades, requerimientos, experiencia y educación/formación. Si solicitas este puesto fuera de tu ubicación principal, por favor escríbenos a [e-mail] para conocer el rango salarial correspondiente a tu ubicación.

Manulife ofrece a los empleados aptos una amplia variedad de beneficios personalizables, entre ellos, beneficios de salud, odontológicos, de salud mental, oftalmológicos, por discapacidad a corto y a largo plazo, cobertura de seguro de vida y por muerte accidental y desmembramiento, adopción/subrogación y bienestar, y planes de asistencia al empleado/familiar. También ofrecemos a los empleados admisibles varios planes de ahorro para la jubilación (incluidos planes de pensiones y un plan mundial de propiedad de acciones con contribuciones equivalentes del empleador) y recursos de asesoramiento y educación financiera. Nuestro generoso programa de tiempo libre remunerado en Canadá incluye feriados, vacaciones, días personales y días por enfermedad, y ofrecemos la gama completa de ausencia laboral reglamentaria. Si se está postulando para este puesto en los EE. UU., póngase en contacto con [e-mail] para obtener más información sobre las disposiciones relativas al tiempo libre remunerado específicas de EE. UU.

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