lululemon Senior Manager - North America Brand Marketing

lululemon; Vancouver; Hybrid; CAD 134,000 - 176,000; Full time

Benefits offered by this job

Extended health and dental benefits

Mental health plans

Paid time off

Savings and retirement plan matching

Generous employee discount

Fitness & yoga classes

Parenthood top-up

Job summary

lululemon is seeking a Senior Manager, Brand Marketing to lead North America campaigns, shaping strategy across channels, partnerships, and guest experiences. The role emphasizes cross-functional leadership, data-driven storytelling, and building brand equity in our largest market.

Reporting to the Director, North America Brand Marketing, you will guide cross-functional teams, manage multi-million-dollar budgets, and drive omni-channel initiatives from concept to execution, balancing creative

Qualifications

• 10+ years' experience in marketing, and/or agency experience, in a high profile, globally branded organization.
• 3+ years of people management experience.
• Creative brief development experience for different scale of campaigns
• Proven ability to manage budgets of $3M+
• Deep understanding of brand and content marketing, tapping into guest + product insights to driving omnichannel initiatives from inception to execution
• Excellent written and verbal communication skills, ability to create comprehensive presentation decks
• Proven ability to lead through others and produce results through cross functional teams without direct reporting

Responsibilities

• Refine and evolve the North America Brand Marketing Strategy
• Leading large scale and complex marketing initiatives/campaigns requiring development of strategy, cross functional marketing plans and execution of integrated omni-channel campaigns.
• Lead cross functional partner enrolment, manage key gates, and ensure partnership integrations & partnership-led moments are resourced, planned for and executed.
• Track and manage budgets effectively
• Work in cross functional partners continue to evolve the efficiency of planning for partnership workstream
• Drives leadership across key cross-functional teams to guide strategic vision and remove roadblocks for team Responsible for guiding team to strong creative briefs that inspire creative teams and drive impact, including insight development, competitor and market trends, category opportunities, establishing campaign objective + KPIs, target audience, and messaging hierarchy.
• Builds strong cross-functional relationships across the organization, and managing stakeholders to keep them enrolled in marketing plans
• Supports creative development with internal or external agencies, providing strategic advice rooted in clear business & brand needs and acting as key stakeholder on-set

Skills

Brand marketing

Cross-functional leadership

Budget management

Campaign development

Storytelling / presentation

Partnership development

Adaptability

Communication

Job description

Description & Requirements

who we are

lululemon is an innovative performance apparel company for yoga, running, training, and other athletic pursuits. Setting the bar in technical fabrics and functional design, we create transformational products and experiences that support people in moving, growing, connecting, and being well. We owe our success to our innovative product, emphasis on stores, commitment to our people, and the incredible connections we make in every community we're in. As a company, we focus on creating positive change to build a healthier, thriving future. In particular, that includes creating an equitable, inclusive and growth-focused environment for our people.

about this team

The North America Brand Marketing team is responsible for creating brand marketing efforts across all channels to deliver guest communication for the North America business. This role reports to the Director, North America Brand Marketing, and plays a key contribution in driving growth for the North American business and building equity in our largest market.

The Senior Manager, Brand Marketing will be focused on developing & executing the strategies involved for key campaigns with key partners to deliver into the North America business and brand objectives. At the center of the marketing organization, the Senior Manager, Brand Marketing is an experienced marketer providing leadership across all marketing channels and brand creative, bringing to life innovative campaign ideas & integration opportunities for our partners. They thrive in making sense of complex projects, elevate all initiatives with sound business strategies, invite strong partnership and co-creation leading cross functional workstreams to deliver seamless guest journey

core responsibilities

• Refine and evolve the North America Brand Marketing Strategy
• Leading large scale and complex marketing initiatives/campaigns requiring development of strategy, cross functional marketing plans and execution of integrated omni-channel campaigns.
• Lead cross functional partner enrolment, manage key gates, and ensure partnership integrations & partnership-led moments are resourced, planned for and executed..
• Track and manage budgets effectively
• Work in cross functional partners continue to evolve the efficiency of planning for partnership workstream
• Drives leadership across key cross-functional teams to guide strategic vision and remove roadblocks for team Responsible for guiding team to strong creative briefs that inspire creative teams and drive impact, including insight development, competitor and market trends, category opportunities, establishing campaign objective + KPIs, target audience, and messaging hierarchy.
• Builds strong cross-functional relationships across the organization, and managing stakeholders to keep them enrolled in marketing plans
• Supports creative development with internal or external agencies, providing strategic advice rooted in clear business & brand needs and acting as key stakeholder on-set

qualifications

• 10+ years' experience working in marketing, and/or agency experience, in a high profile, globally branded organization. Experience working with brand partnerships is valued.
• 3+ years of people management experience.
• Creative brief development experience for different scale of campaigns
• Proven ability to manage budgets of $3M+
• Deep understanding of brand and content marketing, tapping into guest + product insights to driving omnichannel initiatives from inception to execution
• An energetic, creative, forward-thinking individual who has their pulse on the future of marketing
• Excellent written and verbal communication skills, ability to create comprehensive presentation decks. Passionate storyteller that is comfortable presenting, collaborating and rallying cross functional groups
• Proven ability to lead through others and produce results through cross functional teams without direct reporting.
• In depth understanding of business functions and go to market requirements within product, brand, and retail.
• Proven ability to form partnerships, build interpersonal relationships, and respect cultural diversity; ability to be inclusive, collaborative, respectful and support broad organizational interests.
• Adaptable and agile, with ability to juggle changing priorities while maintaining a positive attitude in the face of changing deliverables or business needs.

must haves

• Acknowledge the presence of choice in every moment and take personal responsibility for your life.
• Possess an entrepreneurial spirit and continuously innovate to achieve great results.
• Communicate with honesty and kindness and create the space for others to do the same.
• Lead with courage, knowing the possibility of greatness is bigger than the fear of failure.
• Foster connection by putting people first and building trusting relationships.
• Integrate fun and joy as a way of being and working, aka doesn't take yourself too seriously.

additional notes

Immigration support is potentially available for this role.

compensation and benefits package

lululemon's compensation offerings are grounded in a pay-for-performance philosophy that recognizes exceptional individual and teamperformance. Thetypical hiring range for this position is from$134,100-$176,000 the base pay offered is based on market location and may vary depending on job-related knowledge, skills, experience, and internal equity. As part of our total rewards offering, permanent employees in this position may be eligible for our competitive annual bonus program and subject to program eligibility requirements.

At lululemon, investing in our people is a top priority. We believe that when life works, work works. We strive to be the place where inclusive leaders come to develop and enable all to be well. Recognizing our teams for their performance and dedication, other components of our total rewards offerings include support of career development, wellbeing, and personal growth:

• Extended health and dental benefits, and mental health plans
• Paid time off
• Savings and retirement plan matching
• Generous employee discount
• Fitness & yoga classes
• Parenthood top-up
• Extensive catalog of development course offerings
• People networks, mentorship programs, and leadership series (to name a few)

Note: The incentive programs, benefits, and perks have certain eligibility requirements. The Company reserves the right to alter these incentive programs, benefits, and perks in whole or in part at any time without advance notice.

workplace arrangement

Hybrid

In-person collaboration and connection is important to our culture. Work is performed onsite, minimum 4 days per week.