Loyalty & CRM Specialist

Home Hardware; St. Jacobs; Hybrid; CAD 58,000 - 76,000; Full time

Benefits offered by this job

Annual bonus

Benefits package

Pension plan

RRSP matching

Store discount

Insurance discounts

Vacation time

Personal time

Employee discounts

Job summary

Home Hardware is seeking a Loyalty & CRM Specialist to lead and execute CRM and loyalty initiatives across our retail network. This role focuses on end-to-end campaign execution, analytics, and partner collaboration to grow loyalty engagement at scale.

You will develop annual loyalty plans, monitor performance, and train Dealers and RSOMs on strategies and tools. Hybrid work, with three days onsite at our St. Jacobs corporate office, awaits the right candidate.

Qualifications

• Bachelor’s degree in Business or Marketing with 3-5 years of experience.
• Experience with Loyalty partner programs and loyalty programs; expert knowledge of loyalty & CRM principles and practices, specifically in retail.
• Strong marketing background with knowledge in building and following workback schedules.
• Strong analytics skills with Google Analytics knowledge.
• Project management skills with strong attention to detail.
• Ability to build productive business relationships with internal and external partners.
• Experience developing and launching new programs.
• Proficient use of Microsoft Office products – strong focus on Excel and PowerPoint.
• Onsite three days a week at our corporate office in St. Jacobs.

Responsibilities

• Support the development and lead the assigned Loyalty Marketing Campaigns to support the growth and evolution of the program, including the development of Loyalty Campaign capabilities. Responsible for end-to-end execution of accumulation, redemption, and targeted partner campaigns.
• Support and build out Annual Loyalty Promotional plans, tactics and targets. Conduct regular performance reviews and optimize efforts leveraging data driven insights.
• Manage the day-to-day communication with Dealers and lead the development of Dealer Communication & Training Materials, managing Connect Content, and facilitating the onboarding and training of new RSOMs, Dealers and Staff.
• Support the day-to-day relationships with our strategic and agency partners.
• Track, monitor and communicate progress of loyalty program and performance against industry leaders.
• Develop Postmortem reports for Loyalty Campaigns and Promotions. Leverage the Customer Data to provide insights into Loyalty Member behaviour, making recommendations to improve future loyalty campaigns.
• Support the development of data monetization strategy and evaluate partnership opportunities to support offer development and coordinate with other stakeholders to identify new ideas to enhance the program.
• Lead the Loyalty team’s contribution to Homecoming including but not limited to booth design, tear down and set up, & Dealer engagement strategy.

Skills

Loyalty & CRM principles

Marketing analytics

Google Analytics

Project management

Excel

PowerPoint

MS Office

Critical thinking

Stakeholder relations

Program launches

Education

Bachelor's degree in Business or Marketing

Tools

CRM systems

Job description

Welcome Home!

We’re more than Canada’s largest independent hardware and building supplies retailer—we’re part of communities across the nation.

Drive Loyalty. Deliver Growth.

As the Loyalty & CRM Specialist you will be responsible for implementing and executing Home Hardware’s CRM and mass loyalty marketing initiatives, including campaign development & execution, oversight of all communications, Dealer support and staff training, promotional bonus events and the development of co-marketing offers. Led by the Assistant Manager, Loyalty & CRM this position will best suit someone who has a marketing background with experience in loyalty partner programs and loyalty and CRM principles.

Ready to make an impact? Here’s how:

• Support the development and lead the assigned Loyalty Marketing Campaigns to support the growth and evolution of the program, including the development of Loyalty Campaign capabilities. Responsible for end-to-end execution of accumulation, redemption, and targeted partner campaigns.
• Support and build out Annual Loyalty Promotional plans, tactics and targets. Conduct regular performance reviews and optimize efforts leveraging data driven insights.
• Manage the day-to-day communication with Dealers and lead the development of Dealer Communication & Training Materials, managing Connect Content, and facilitating the onboarding and training of new RSOMs, Dealers and Staff.
• Support the day-to-day relationships with our strategic and agency partners.
• Track, monitor and communicate progress of loyalty program and performance against industry leaders.
• Develop Postmortem reports for Loyalty Campaigns and Promotions. Leverage the Customer Data to provide insights into Loyalty Member behaviour, making recommendations to improve future loyalty campaigns.
• Support the development of data monetization strategy and evaluate partnership opportunities to support offer development and coordinate with other stakeholders to identify new ideas to enhance the program.
• Lead the Loyalty team’s contribution to Homecoming including but not limited to booth design, tear down and set up, & Dealer engagement strategy.

We’re looking for:

• Bachelor’s degree in Business or Marketing with 3-5 years of experience.
• Experience with Loyalty partner programs and loyalty programs; expert knowledge of loyalty & CRM principles and practices, specifically in retail
• Strong marketing background with knowledge in building and following workback schedules.
• Strong analytics skills with Google Analytics knowledge
• Project management skills with strong attention to detail.
• Critical thinking and problem solving.
• Ability to build productive business relationships with internal and external partners.
• Experience developing and launching new programs.
• Proficient use of Microsoft Office products – strong focus on Excel and PowerPoint.
• The ability to be onsite three days a week at our corporate office in St. Jacobs, to accommodate our hybrid working model.

How we’ll make you feel at Home

Our Team Members enjoy life at Home with our strong culture of support and inclusion, excellent benefits, and a team that always has your back.

• The expected starting salary range for this role is $57,600 - $75,600; the final offer will reflect relevant skills and experience.
• Eligible for the annual bonus program.
• Comprehensive Benefits Program including:
  • Health, Dental, Vision, Paramedical, Disability coverage, Out of Country Travel Insurance, Life Insurance, Employee Family Assistance Program.
• Defined Contribution Pension Plan with Company Match, and choice of contribution level.
• Group RRSP.
• Discount at our Corporate Retail Store in St. Jacobs.
• Home & Auto Insurance discounts.
• Competitive vacation time.
• Personal and sick time.
• Employee Discount Program through Venngo WorkPerks.

This job posting is for an existing vacancy within our organization.

We may use Artificial Intelligence (AI) technology to assist in reviewing applications and assessing qualifications. These tools support efficiency and consistency throughout the recruitment process, but they do not replace human judgment. All hiring decisions are made by recruiters and/or hiring managers. For more information about our use of AI and how we handle candidate information, please refer to the New Applicant Privacy Notice.

Bring your unique skills, thrive with interesting and challenging work, and experience what it’s like at Home.

Home Hardware recognizes the value of a diverse team. We believe that different perspectives, backgrounds, and experiences make us stronger as an organization. Applicants representing the full diversity of communities in Canada are encouraged to apply with confidence. Please let us know if you require accommodation during the recruitment process.

Canadians call us Home Hardware. We call it Home.