Loyalty Campaigns Specialist

Canadian Tire Financial Services; Toronto; On-site; CAD 64,000 - 106,000; Full time

Benefits offered by this job

Comprehensive benefits and retirement

Performance incentives

Continuing Education Programs

Product discounts

Career growth opportunities

Broadband

Job summary

Canadian Tire Financial Services seeks a Loyalty Specialist to execute and validate offers across loyalty programs and channels. You will configure offers in loyalty management systems, support 1:1 member initiatives, and coordinate with Marketing, Digital, CRM, and analytics to ensure accurate launches.

You will review requirements, translate logic to configurations, perform QA, and monitor campaigns for performance.

Qualifications

• Post-secondary education in Business, Marketing, Operations, Technology, or a related field.
• 1-3 years of experience in loyalty operations, marketing operations, campaign execution, quality assurance, e-commerce operations, or a related discipline.
• Strong attention to detail and commitment to accuracy.
• Experience managing multiple priorities and working under tight deadlines.
• Strong analytical and problem-solving skills.
• Excellent written and verbal communication skills.
• Proficiency with Microsoft Office, particularly Excel.
• Ability to collaborate effectively with cross-functional teams.
• Experience working with loyalty programs, CRM platforms, or marketing technology solutions.
• Experience with campaign management, offer configuration, or promotion setup.
• Knowledge of quality assurance and testing methodologies.
• Familiarity with customer segmentation and personalized marketing concepts.
• Experience working with vendors and external technology partners.

Responsibilities

• Execute loyalty marketing campaigns by creating, configuring, and validating loyalty offers across programs and channels.
• Collaborate with Marketing, Merchandising, Digital, CRM, Analytics, and external vendors to launch offers on schedule.
• Configure loyalty offers in loyalty management systems per business requirements.
• Support 1:1 member offers, targeted campaigns, events, flyer offers, and ad hoc initiatives.
• Translate campaign requirements into system configurations and validate audience criteria.
• Perform testing and QA to verify offer setup, targeting, rewards, and member experience.
• Identify defects, troubleshoot issues, and document test results.
• Coordinate with stakeholders to resolve configuration issues and clarify requirements.
• Support campaign launch readiness and ensure timelines are met.
• Monitor offer performance during launches and escalate issues as needed.
• Maintain documentation of configurations, testing outcomes, and procedures.
• Participate in continuous improvement to reduce defects and increase efficiency.
• Ensure compliance with processes, controls, and SLAs.
• Assist with prioritization of multiple concurrent campaigns.

Skills

Loyalty operations

Campaign execution

Quality assurance

Data analysis

Cross-functional collaboration

CRM platforms

Excel

Vendor management

Testing methodologies

Personalized marketing

Education

Post-secondary education in Business/Marketing/Operations/Technology

Tools

CRM platforms

Loyalty management systems

Marketing technology solutions

Microsoft Excel

Job description

Canadian Tire Financial Services seeks a Loyalty Specialist to execute and validate offers across loyalty programs and channels. You will configure offers in loyalty management systems, support 1:1 member initiatives, and coordinate with Marketing, Digital, CRM, and analytics to ensure accurate launches.

You will review requirements, translate logic to configurations, perform QA, and monitor campaigns for performance.