Senior Loyalty Marketing Manager

TD Bank Group; Toronto; On-site; CAD 97,000 - 137,000; Full time

Job summary

TD Bank Group in Toronto is seeking an experienced marketing leader to design and drive integrated marketing strategies that deliver loyalty and share holder value. You will partner with Digital Performance Marketing, business units, and external agencies to translate business goals into measurable campaigns.

The role requires a strategic mindset, strong financial acumen, and a proven ability to influence across teams while ensuring brand protection and client experience.

Qualifications

• Undergraduate degree or professional certifications, designations, or equivalent required.
• 7+ years relevant experience in marketing.
• Experience leading marketing strategy in a similar industry.
• Advanced knowledge of multiple marketing principles and disciplines and strategy development.
• Strong financial acumen and customer-focused mindset.
• Excellent organizational and communication skills.

Responsibilities

• Develop and lead marketing strategies and plans aligned with business goals.
• Leverage consumer insights to shape campaigns and programs.
• Build relationships with agencies, business units, and partners to deliver programs.
• Monitor results, adjust plans to maximize ROI and impact.
• Manage budgets and coordinate cross-functional teams for campaigns.

Skills

Marketing strategy

Strategy leadership

Financial acumen

Relationship management

Communication skills

Education

Undergraduate degree or professional certifications

Job description

TD Bank Group in Toronto is seeking an experienced marketing leader to design and drive integrated marketing strategies that deliver loyalty and share holder value. You will partner with Digital Performance Marketing, business units, and external agencies to translate business goals into measurable campaigns.

The role requires a strategic mindset, strong financial acumen, and a proven ability to influence across teams while ensuring brand protection and client experience.