Live Events Content & Growth Strategist

The MRG Group; Toronto; On-site; CAD 70,000 - 100,000; Full time

Job summary

The MRG Group seeks a Content Marketing Manager to own multi-channel content roadmaps, automated email ecosystems, and organic social strategies for The MRG Group brands. You will produce high-value video content from live events, while analyzing KPIs to optimize engagement and drive revenue across core brands.

You’ll blend on-the-ground multimedia creativity with data-driven execution, attending concerts and events to capture, edit, and publish real-time multimedia content in dynamic

Qualifications

• Experience managing social media, community management, copywriting, and content creation (min 1–2 years).
• Fluent with current social platforms and technologies for strategic campaigns.
• Able to create static and video content across channels.
• Strong ability to report on metrics and derive actionable insights.
• Email marketing experience with automation and data segmentation is a plus.
• Ability to write copy in multiple brand voices and under tight deadlines.
• Comfortable working evenings/weekends at live events and venues.
• Excellent communication, organization, and attention to detail.

Responsibilities

• Plan, execute, and manage organic social strategies across Instagram, TikTok, Facebook, and YouTube.
• Coordinate on-site content production at concerts and events, editing for real-time publishing.
• Own automated pre-sales and lifecycle email journeys using CRM systems.
• Analyze monthly performance and optimize content to boost engagement and ticket sales.
• Identify, pitch, and manage influencers to scale campaigns across markets.
• Lead data-collection contests, form design, and prize logistics with internal teams.
• Maintain brand voice governance across venues, promoters, and partners.
• Stay current on social trends, AI tools, and industry best practices, training teammates.

Skills

Social media management

Copywriting

Content creation

Analytics interpretation

Team leadership

Tools

Facebook Business Manager

Sprout Social

HeyOrca

TikTok Analytics

Instagram Insights

Adobe Creative Suite

Job description

The MRG Group seeks a Content Marketing Manager to own multi-channel content roadmaps, automated email ecosystems, and organic social strategies for The MRG Group brands. You will produce high-value video content from live events, while analyzing KPIs to optimize engagement and drive revenue across core brands.

You’ll blend on-the-ground multimedia creativity with data-driven execution, attending concerts and events to capture, edit, and publish real-time multimedia content in dynamic