Live Content Creator

Canadian Football League; Toronto; On-site; CAD 40,000 - 70,000; Part time

Job summary

Join a forward-thinking sports league as a Live Content Creator, where you will capture the excitement of live games through dynamic video and photo content. This role offers a unique opportunity to engage with fans and showcase the thrill of Canadian football. Collaborate with the Social Media team to push creative boundaries and tell compelling stories that resonate with audiences. If you have a passion for sports and a knack for visual storytelling, this is your chance to make an impact in a digital-first sports environment.

Qualifications

• At least 1 year of experience in capturing live sports content.
• Ability to tailor content for various platforms for maximum engagement.

Responsibilities

• Attend nine home games to capture content before, during, and after the game.
• Generate dynamic video and photo content for social media storytelling.

Skills

Live Sports Content Creation

Social Media Expertise

Visual Storytelling

Football Knowledge

Interviewing Skills

Passion for Sports

Job description

LIVE CONTENT CREATOR

Summary

Position Title: Live Content Creator

Department: Marketing

Status: Seasonal/PT/Freelance

Reports to: Manager, Social Media Strategy & Content

Location: Toronto, ON

Start Date: June 2025

Application Deadline: May 16, 2025

Company Description

The Canadian Football League is Canada's home for professional football. With over a century of rich history and nine member teams across the nation, the CFL provides world-class entertainment and excitement to a passionate and dedicated fan base. A season-long journey of unforgettable moments and must-see-TV broadcasts culminates in Canada’s largest single-day sporting event – the Grey Cup, where the newly crowned champions earn the right to hoist the iconic emblem of Canadian football.

The CFL leads a global movement to grow and modernize the game. The league is committed to a global vision as it connects with fans around the world. It is transforming into a digital-first sports league through an innovative, first-of-its-kind partnership with Genius Sports to maximize fan engagement through data analytics, technological advances, and sports betting.

Just as important as its industry-leading operations, the CFL proudly champions the values on which Canada was built – unity, diversity, inclusion, strength, and service to the community. The league is supportive of all peoples, cultures, and backgrounds, offering a respectful and inclusive working and playing environment, centered on acceptance and understanding. The CFL's successes are measured not only on the field and within its ranks, but also in its unparalleled impact in affecting positive change and bettering Canadian communities and lives.

Position Summary

The Live Content Creator role with the Canadian Football League (CFL) offers an exciting opportunity to capture and create dynamic content for one of Canada's most popular sports leagues. Here’s a breakdown of what the role entails:

As a Live Content Creator, you will be responsible for capturing organic video and photo content during CFL games. Your role will primarily involve working on-site at games, engaging in creative storytelling, and using visual media to highlight the excitement and spectacle of the CFL.

This position allows you to engage in creative freedom and produce content that showcases the excitement of live sports in an innovative and visually appealing way. As a content creator for the CFL, you'll be on the cutting edge of sports media and have the opportunity to grow professionally while contributing to the league's digital presence.

Responsibilities

1. Game Coverage: Attend nine home games within your designated market to capture content before, during, and after the game, ensuring to cover both home and away teams. Content will be sent to game night administrators for storytelling and publication on our channels.
2. Content Creation: Generate dynamic and creative video and photo content that aligns with the CFL’s vision for social media storytelling. This includes content for pregame, in-game, and post-game moments, capturing the overall CFL experience.
3. Collaboration: Work closely with the Social Media team based in Toronto, aligning your content with ongoing storylines and marketing or partnership requests.
4. Creative Direction: Push the boundaries of sports content creation by generating innovative ideas and capturing unique moments that bring the energy of the CFL to life.

Qualifications & Skills

1. Professional Experience: At least 1 year of experience in capturing live sports content, preferably with football or other sports.
2. Social Media Expertise: Ability to tailor content for various platforms for maximum engagement.
3. Visual Storytelling: Skill in creating compelling stories through videos and photos that resonate with fans.
4. Football Knowledge: Understanding of football, especially CFL, to capture the game’s energy effectively.
5. Interviewing Skills: Experience interviewing athletes is a plus, but not required.
6. Passion for Sports: Genuine love for sports and eagerness to grow the CFL’s digital presence.

Other Considerations

• Work Schedule & Environment: Availability during nights and weekends during the CFL season.
• Travel: Travel to stadiums in your market is required, with potential for playoff games.

Contact

To apply, submit your resume. The CFL is an equal opportunity employer committed to diversity and inclusion. We welcome applications from underrepresented groups. Only shortlisted candidates will be contacted. Visit www.cfl.ca for more information.