LinkedIn Strategist (Remote Canada) - Future Opening

Directive; Vancouver; Remote; CAD 60,000 - 100,000; Full time

Job summary

An innovative firm is seeking a LinkedIn Strategist to join their dynamic team focused on crafting effective B2B marketing strategies. This role offers the chance to work with mid-market and enterprise clients, managing comprehensive social media campaigns and developing impactful advertising strategies. You'll collaborate closely with a supportive team, utilizing cutting-edge tools and insights to drive client success. The position is remote-first, allowing you to work from anywhere in Canada or the US. If you're passionate about social media marketing and thrive in a collaborative environment, this is an exciting opportunity to make a significant impact.

Benefits

Comprehensive health insurance

Mental health support

Unlimited PTO

Retirement plans with company match

Annual bonus based on performance

Qualifications

• Minimum 2 years experience in a digital marketing agency with B2B focus.
• Deep expertise in paid social advertising, especially LinkedIn Ads.

Responsibilities

• Lead and oversee multiple social media accounts and client contacts.
• Execute and optimize LinkedIn advertising campaigns.

Skills

Paid Social Advertising

LinkedIn Ads

Campaign Optimization

Data Analysis

Client Relationship Management

Education

Bachelor's Degree in Marketing or Related Field

Tools

LinkedIn Campaign Manager

Zoominfo

6Sense

Google Analytics

Excel

Job description

LinkedIn Strategist (Remote Canada) - Future Opening

Join to apply for the LinkedIn Strategist (Remote Canada) - Future Opening role at Directive.

Overview

Are you passionate about social media advertising and marketing? Do you thrive in a team environment focused on innovation and growth? If so, this role might be perfect for you! We are launching Abe Agency, a new social media advertising consultancy within Directive, aimed at delivering innovative LinkedIn marketing strategies for B2B clients. This is a unique opportunity to be part of a fast-growing, transformative project.

About the Role

The LinkedIn Strategist (Account Strategist, LinkedIn Advertising) will work directly with mid-market and enterprise clients, managing communication, strategy development, and campaign execution. You will gain experience in creating high-performing LinkedIn strategies for B2B businesses. This position reports to the Associate Director and is integral to our LinkedIn media team.

Responsibilities

1. Lead and oversee multiple social media accounts.
2. Support client contacts directly.
3. Coordinate weekly with vendors and partners to ensure alignment and quality.
4. Develop quarterly strategies for clients.
5. Create and optimize budgets for paid media campaigns.
6. Understand client positioning and value propositions.
7. Ensure lead routing accuracy within CRM systems.
8. Manage personal productivity and utilization.
9. Collaborate with the Associate Director to meet goals.
10. Understand and leverage programmatic campaigns.
11. Drive cross-sells, upsells, and referrals through client relationships.
12. Execute and optimize LinkedIn advertising campaigns, including copywriting and targeting.

Qualifications

• Minimum 2 years experience in a digital marketing agency, preferably with B2B focus.
• Deep expertise in paid social advertising, especially LinkedIn Ads.
• Knowledge of LinkedIn ad units such as conversation ads, document ads, CTV, etc.
• Proficiency with platforms like LinkedIn Campaign Manager, Zoominfo, 6Sense.
• Strong understanding of paid advertising principles and campaign optimization.
• Experience analyzing campaign data with tools like Google Analytics, Excel.
• Proven success managing mid-market or enterprise accounts.
• Excellent storytelling with data and strategic communication skills.
• Problem-solving mindset, curious, and industry-aware.
• Ability to manage multiple projects efficiently.
• Willingness to travel approximately once per year per client.

Success Metrics

• Align with core values in all interactions.
• Manage about five mid-tier or enterprise accounts effectively.
• Meet or exceed KPIs related to client growth, satisfaction, and retention.
• Build trust and foster long-term client relationships.
• Communicate results clearly to clients and stakeholders.

Benefits

• Comprehensive health, dental, vision, disability, and life insurance plans.
• Support for mental and physical health, including therapy, fitness, and wellness memberships.
• Generous time off policies, including unlimited PTO, holidays, and parental leave.
• Retirement plans with company match.
• Annual bonus based on tenure and performance.

Work Environment

This role is remote-first, with options to work from anywhere in the US or Canada, depending on legal work authorization. Our collaboration tools include Zoom and Slack. Candidates must have reliable internet, a professional background, and the ability to work independently for extended periods.

Additional Information

We value diversity and inclusion. All qualified applicants will receive consideration regardless of race, gender, age, disability, or veteran status. For accommodations, contact [e-mail].