Lead Visual Content Creator

Ethereal Media & PR; Mississauga; On-site; CAD 70,000 - 75,000; Full time

Job summary

Ethereal Media & PR is seeking a Lead Visual Content Creator in Mississauga, Ontario. The successful candidate will be a multi-talented photographer and videographer who excels in storytelling through visuals while managing a team of editors. This role requires creativity, leadership, and a deep understanding of social media content strategies in the F&B and lifestyle sectors.

Qualifications

• 3–5 years experience in photography, videography, and editing, especially in F&B, hospitality, or lifestyle.
• Proven leadership experience in creative or production teams.
• Strong command of Adobe software.

Responsibilities

• Lead and execute photoshoots and video shoots for client brands.
• Independently edit videos for social media and other platforms.
• Review and provide feedback to junior editors and freelancers.

Skills

Photography

Videography

Editing

Color Grading

Cinematic Storytelling

Attention to Detail

Creative Judgment

Social Media Strategies

Tools

Adobe Creative Suite

Final Cut

DaVinci

Job description

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About Ethereal Media & PR

Ethereal Media & PR is a Toronto-based creative and PR agency focused on scalingrestaurants, nightlife venues, and luxury lifestyle brandsthrough powerful storytelling and viral digital strategies. We specialize in:

• High-quality content production (photo, video, reels, and campaign visuals)
• Social media strategy and influencer marketing
• Brand positioning and PR event management

We’ve worked with some of the most talked-about F&B brands in Canada and helped them move from under-the-radar tofully bookedthrough content-first campaigns. As we expand our production capabilities, we’re looking to bring on amulti-talented visual creatorwho can lead our content production end-to-end and manage a team of junior editors.

About the Role

We’re hiring aLead Visual Content Creatorwho is aphotographer, videographer, and editor all in one—someone who doesn’t just capture visuals but builds narratives with them. This individual will also act as thepost-production lead, guiding a small team of editors to ensure consistency, quality, and creative alignment across all projects.

This is acreative leadership role, perfect for someone who thrives in fast-paced, high-performance environments, especially in the F&B and lifestyle sectors.

Key Responsibilities Content Creation (Photography + Videography):

• Lead and execute photoshoots and video shoots for client brands, including food styling, ambiance, interiors, events, people, and BTS
• Handle equipment setup, lighting, framing, camera movements, and on-site direction
• Collaborate with the creative director to visualize scenes and storyboards
• Travel to client locations across India (or as needed) for scheduled shoots

️ Post-Production & Editing (Primary Focus):

• Independently edit videos for Reels, TikToks, ads, and YouTube — optimized for platform and objective
• Deliver cinematic edits with strong pacing, storytelling, transitions, music selection, andexpert color grading
• Perform advanced photo retouching and batch editing using Lightroom or Photoshop
• Use AI tools (Runway ML, Topaz, Descript, etc.) to enhance productivity without compromising creative quality
• Ensure projects meet branding guidelines, quality standards, and timelines
• Build and maintain an organized asset management system for all files, edits, and versions

Leadership & Team Management:

• Review and provide constructive feedback to junior editors and freelancers
• Train and mentor upcoming editors on agency standards and visual direction
• Set workflows, editing presets, and creative guidelines for internal use
• Maintain alignment with the strategy and marketing teams for campaign deliverables
• Act as the final checkpoint for all outgoing visual content before client handoff

Skills & Experience Required

• 3–5 years of hands-on experience in photography, videography, and editing (especially in theF&B, hospitality, or lifestyleindustries)
• Proven leadership experience in a creative or production team setting
• Strong command of Adobe Creative Suite (Premiere Pro, After Effects, Lightroom, Photoshop) or Final Cut + DaVinci
• Deep understanding of cinematic storytelling and advancedcolor gradingtechniques
• Knowledge of social media platforms, video formats, and content strategies for Reels, TikTok, and YouTube
• Familiarity with AI editing tools, asset automation, or post-production plugins (a big plus)
• Strong creative judgment, attention to detail, and client-centered thinking
• Ability to work under pressure, manage deadlines, and handle multiple projects simultaneously
• Must own or have access to professional gear (camera, lenses, stabilizer, lighting)

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing, Public Relations, and Writing/Editing

• Industries

  Public Relations and Communications Services

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