Lead Sales & Marketing Data Analyst

Notified; Toronto; Hybrid; CAD 80,000 - 120,000; Full time

Job summary

An innovative firm is seeking a Lead Sales & Marketing Data Analyst to join its Technology team in Toronto. This role offers a unique opportunity to bridge business strategy and data insights, delivering impactful analytics and scalable dashboards. The ideal candidate will leverage their extensive experience to transform data into actionable insights, collaborating closely with C-Suite executives. With a hybrid work schedule and a focus on personal growth, this position is perfect for a data-driven expert eager to make a significant impact in a dynamic environment.

Benefits

Comprehensive health benefits

Wellness programs

Quarterly recognition awards

Flexibility to work from home

Curated learning libraries with 8000+ courses

Diversity and inclusion initiatives

Qualifications

• 10+ years experience in data analysis and software engineering.
• Proficiency in Tableau and SQL for data extraction and reporting.

Responsibilities

• Analyze data to identify trends and improve marketing strategies.
• Develop and optimize Tableau reports for sales operations.

Skills

Data Analysis

Tableau

SQL

Communication Skills

Analytical Skills

Time Management

Education

Bachelor's degree in Computer Science

Data Analytics

Statistics

Tools

Excel

Snowflake

HubSpot

Job description

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Notified is adding a Lead Sales & Marketing Data Analyst to our Technology team in Toronto. Enjoy a hybrid work schedule with office days on Tuesday, Wednesday, and Thursday, and the flexibility to work from home on Monday and Friday.

Location: 155 University Avenue, Toronto, Canada.

Job Summary:

We are looking for a Lead Data Expert to join our Business Intelligence team and serve as a strategic partner with Sales and Marketing collaborating closely with C-Suite executives. This role will bridge the gap between business strategy and data insights, delivering high-impact analytics and scalable Tableau dashboards to empower decision-makers. The ideal candidate will possess a deep understanding of the data required to drive Marketing and Sales strategies, a proven track record of transforming data into impactful insights, and the ability to collaborate effectively with executives. If you are a data-driven expert with a passion for enabling business partners through data insights, this may be the next step in your career!

Key Responsibilities:

• Data Story Telling: Apply marketing and sales departments' context to visualizations to tell meaningful stories with data.
• Data Analysis: Analyze data to identify trends, patterns, and opportunities for improvement.
• Process Improvement: Collaborate with marketing & sales operations to understand their processes and identify areas where data can enhance efficiency and effectiveness.
• Collaboration: Coordinate between business departments, existing business analysts, and business intelligence engineers to ensure business data needs are met.
• Business-Driven Data Exploration: Efficiently and accurately fulfill on-demand data requests by manually evaluating data from our data warehouse and other business systems to thoroughly analyze information leading to actionable insights.
• Tableau Reporting: Develop, maintain, and optimize Tableau reports to support marketing and sales operations.
• Training: Provide training and support to Sales and Operations members on how to use Tableau reports and interpret data.

Minimum Qualifications:.

Education: Bachelor's degree with major course work in computer science, MIS, I.T., Data Analytics, Statistics or a related field is required. Equivalent work experience in a similar position may be substituted for education requirements.

Experience: Minimum of 10 years of experience in software engineering, system administration, programming, data analysis and/or a related field within sales operations and marketing, including assisting businesses with defining KPIs and OKRs and building visualizations to support these.

• Technical Skills: Proficiency in Tableau and Excel. Ability to write SQL to extract data from Snowflake and cloud data warehouses.
• Domain Knowledge: Hands-on experience working with Campaign and Opportunity data from Salesforce. Experience using data to drive improvements from leads to quotes.
• Analytical Skills: Strong analytical and problem-solving skills with the ability to interpret complex data sets, with a high level of accuracy and attention to detail in data analysis and reporting.
• Communication Skills: Excellent verbal and written communication skills, with the ability to present data insights clearly and concisely across departments from junior level through the C-Suite.
• Team Player: Proven ability to work collaboratively in a team environment and cross-functionally with business teams to define success metrics and align BI outputs with business goals.
• Time Management: Self-driven and able to manage and negotiate deliverables across multiple projects with tight deadlines.

Preferred Qualifications:

• Experience in public relations or investor relations.
• Experience working with HubSpot data or similar marketing tools.
• Experience leveraging AI for analytics.
• Certification in Tableau, Snowflake, Excel.

Best In Class!

• “Best Press Release Distribution Company,” MarTech Breakthrough Awards
• “PR Innovation of the Year,” Gold Stevie Winner, 2023 American Business Awards
• “Marketing/Public Relations Solution,” Gold Stevie Winner, 2023 American Business Awards

Who is NOTIFIED?

We believe everyone has a story to tell and we’re passionate about helping people and brands amplify their stories across the globe. We are proud to be the number one provider of enterprise webcasting and investor relations content distribution, as well as a global leader in press release distribution. Our clients have used Notified to monitor over 2 billion social media conversations and every year we run more than 100,000 events! Our products are built so storytellers can do their best work. But we’re not just a platform—personalized, caring service is how we operate. We add a personal touch to everything we do. We strive to deliver wisdom and insight by helping our clients reach global and targeted audiences, measure outcomes, and fulfill their commitments.

Why work for Notified?

• Global collaboration with team members in 17 countries
• Opportunities to innovate and grow!
• Comprehensive health benefits and wellness programs
• Quarterly recognition awards
• Curated learning libraries offering over 8,000 free courses supporting your business and technical acumen
• Flexibility to work from home on Mondays and Fridays
• Diversity is celebrated and supported inclusive Employee Resource Groups

What’s next? Qualified candidates will be contacted by a member of our in-house recruitment team to kick-start the recruitment process

At Notified we don't just accept difference - we celebrate it, support it, and build success upon it. We are proud to be an equal opportunities employer and no part of this advertisement is intended to discriminate on any grounds.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Analyst and Information Technology

• Industries

  Technology, Information and Media

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