Lead, Paid Social for Enterprise B2B Growth

directive; Quebec; Remote; CAD 139,000 - 187,000; Full time

Benefits offered by this job

Medical, dental, vision plans

Disability and life insurance

Unlimited PTO

401(k) with company match

Annual company retreat

Job summary

Directive Consulting, a leading B2B marketing agency, seeks an Associate Director of Paid Social to lead a pod of up to 8 strategists on the Communications team. You will drive social advertising excellence, manage client engagements, and ensure best practices across LinkedIn, Meta, and other platforms.

You will guide ICP research, bid optimization, and campaign measurement, translating data into strategic actions that grow mid-market and enterprise accounts.

Qualifications

• 4+ years experience at a performance/digital marketing agency (bonus for B2B)
• 2+ years people management experience
• Deep expertise across paid social advertising campaigns, specifically LinkedIn Ads and Meta
• Understanding of LinkedIn and Meta ad units such as conversation ads, document ads, CTV
• Proficiency with advertising platforms/tools: LinkedIn Campaign Manager, Zoominfo, 6Sense
• Ability to delegate to the team and prevent fires
• Strong Paid principles: ICP research, ad copywriting, bid management, optimization
• Ability to analyze campaign performance data with GA, Excel, etc.
• Experience with mid-market or enterprise accounts
• Storytelling with data and strategic direction

Responsibilities

• Lead a pod of up to 8 Social Media Strategists.
• Set goals for each client engagement in their pod.
• Ensure clients follow best practices and our Social Advertising methodology.
• Understand and remove roadblocks for campaign success.
• Collaborate with strategists to establish action plans for account growth.
• Provide leadership with clear communication, structure, and accountability

Skills

Paid social ads

LinkedIn Ads

Meta Ads

Analytics

Team leadership

Campaign optimization

ICP research

Excel/GA4

Tools

LinkedIn Campaign Manager

Zoominfo

6Sense

Job description

Directive Consulting, a leading B2B marketing agency, seeks an Associate Director of Paid Social to lead a pod of up to 8 strategists on the Communications team. You will drive social advertising excellence, manage client engagements, and ensure best practices across LinkedIn, Meta, and other platforms.

You will guide ICP research, bid optimization, and campaign measurement, translating data into strategic actions that grow mid-market and enterprise accounts.