Lead, Marketing Automation & Client Engagement

EY; Southwestern Ontario; On-site; CAD 94,000 - 144,000; Full time

Job summary

EY is seeking an Assistant Director, Client Engagement & Automation to lead a team of Marketo specialists and shape engagement programs for prospects and clients across Canada.

You will drive multi-channel journeys, optimize contact management, and build measurable dashboards to show campaign impact while partnering with marketing teams to accelerate pipeline. This role blends strategy, technology and customer experience to elevate EY’s client engagements.

Qualifications

• Bachelor's degree in Marketing, Digital Marketing or Business Administration.
• Proven Experience delivering cross-channel, demand generation campaigns for leading brands.
• Must have extensive hands on experience with Marketo or a similar automation tool.
• Strong hands on experience in media planning and buying with in-depth knowledge of search and programmatic advertising.
• In-depth knowledge of martech capabilities spanning platforms (Google, LinkedIn, Twitter, Marketo, email marketing, CRM, etc.), production (content marketing, SEM/PPC, marketing automation, SEO, benchmarking, media plan design, etc.) and measurement (analytics, dashboarding, reporting, etc.).
• Strong analytical and business acumen, with the ability to interpret complex data, uncover actionable insights, and connect findings to customer needs and business objectives

Responsibilities

• Lead and develop a team of Marketo automation specialists responsible for campaign execution and operational excellence.
• Develop, implement and optimize engagement programs that nurture prospects and strengthen client relationships throughout the lifecycle.
• Establish and oversee contact management strategies, ensuring data quality, segmentation standards, and privacy compliance.
• Create personalized, multi-channel journeys that improve engagement, conversion, and client experience.
• Develop KPIs, dashboards, and reporting frameworks to assess campaign effectiveness and engagement trends.
• Partner with marketing teams to deliver lead nurturing programs, scoring models, and pipeline acceleration initiatives.
• Support virtual and in-person event strategies, including registration journeys, attendee communications, engagement tracking, and post-event follow-up.
• Continuously evaluate and streamline marketing processes to improve scalability, efficiency, and effectiveness.
• Serve as a key partner to stakeholders across the organization to align engagement strategies with business objectives.
• Stay current on emerging trends, AI capabilities, and Martech solutions to drive continuous innovation and improvement.

Skills

Marketing automation

Demand generation

Cross-channel campaigns

Martech platforms

Analytics & reporting

Leadership & coaching

Stakeholder management

Project management

Strategic thinking

Education

Bachelor's degree in Marketing, Digital Marketing or Business Administration

Tools

Marketo

CRM

Google Ads

LinkedIn Ads

Twitter Ads

Email marketing

Job description

EY is seeking an Assistant Director, Client Engagement & Automation to lead a team of Marketo specialists and shape engagement programs for prospects and clients across Canada.

You will drive multi-channel journeys, optimize contact management, and build measurable dashboards to show campaign impact while partnering with marketing teams to accelerate pipeline. This role blends strategy, technology and customer experience to elevate EY’s client engagements.